eMarketer team says, “The webinar will address these key questions: How much will holiday ecommerce and overall sales grow? Is mobile eclipsing desktop in ecommerce? Are beacons and visual search ready for primetime? Will supply chain troubles plague retailers again this year?”. Webinar Details Organizer: eMarketer Key Speaker: Yori... [Read more]

Anna Rodriguez says, “If your company has not yet shifted to content marketing, chances are you are losing your audience and missing out on a lot of opportunities. The adoption of the practice is on the rise with a staggering 93 percent of marketers focusing on content, according to a 2014 research by the Content Marketing Institute. The study... [Read more]

Rebecca Lieb says, “How should content be measured and analyzed? Let us count the ways (or at least begin to). This column is intended to be an informal sounding board for ideas. Summer’s over and it’s time to get cracking on new research. Next up (in my capacity as a research analyst): content metrics. My goal on this next project (which... [Read more]

Matt Bacak is no stranger to IM NewsWatch readers. Over the years we have run many stories about him. Besides being a very successful online marketer, he is a trainer and a product developer. He has just released a new training program he calls his Secret Sauce. It’s a 2+ hour video conversation with Lee Collins in which they explain some of the... [Read more]

Ayaz Nanji says, “Social media was the most effective online paid channel for driving impressions, clicks, and conversions at a low cost in the second quarter of 2014, according to a recent report from Neustar. Social demonstrated the best cost efficiency of the four paid online channels examined (social, portals, networks, and exchanges),... [Read more]

Andy Franco says, “As a knowledgeable and methodical webmaster, you know that optimizing your website is a constant effort and that the World Wide Web is always evolving. You may have spent several hours adding and updating Meta and titles tags, keyword-rich content, H1 header tags on top of pages, quality web content, alt tags for photos, and even... [Read more]

Nicole Dvorak says, “Behavior tracking data is the new black. It is a type of big data that can help you better understand your target consumers — everything from the amount of time they spend on each social media outlet to their most popular time of day to visit shopping websites. Compared with other data sources, it allows you to capture... [Read more]

Gama Seva has been marketing online for 7 years. He has just introduced a new graphics website he is making available to marketers. He calls it Business Graphics Maker. This new marketing tool lets you easily create Brochures, Business Cards, Flyers, Coupons, Tickets, Invitations, Gift Certificates and almost all Business Marketing Graphics you can... [Read more]

Selena Larson says, “The massive iCloud hack that exposed photos of female actresses stored in their personal Apple accounts, has left many—including myself—scrambling to change their passwords. Some speculated that the hack was due to a vulnerability in Apple’s Find My iPhone feature, with which hackers used a “brute force” attack to... [Read more]

Emma Snider says, “Much thought leadership is dedicated to the art of selling: pitching, presenting, closing, building trust, developing a relationship, and a myriad of other skills. But showing off these talents depends on getting on prospects’ calendars in the first place.That’s when active selling skills get put on ice, and reps have to... [Read more]

Daniel Burstein says, “Pricing is critical to ecommerce success. After all, customers can get a range of prices for the same or similar products in a matter of seconds. You have to walk a careful line. Make your products too expensive, and you lose sales. Set prices too low, and you lose margin. To help you gain a sense of how your peers in... [Read more]

Paul Nicholls says he has been using solo ads for years to build his business. You may have had a bad experience buying solo ads from various vendors. You paid a lot of money and have little to show for it. Nicholls had the same problem at first After spending hundreds of dollars (pounds, actually, since he is in England), he took a look at his buying... [Read more]

Josh Haynam says, “On July 5, 2014, a food blog called Food52 shared a quiz on Twitter titled, “Which cake are you?” The quiz was built to raise awareness for several new cake recipes on the site, and the results of the quiz showed each quiz taker’s “cake type,” as well as a link to check out the recipe for said cake on Food52's blog. By... [Read more]

Shafqat Islam says, “There’s no such thing as a free lunch, right? But in the world of content, there is. In this world, gone is the thinking from consumers that if something is free, it’s not going to be worth the paper it’s written on. In the UK, British Airways, M&S and Sports Direct are some of the brands that are surprising and delighting... [Read more]

David Mihm says, “Our engineering team has been hard at work on a number of behind-the-scenes improvements since the launch of Moz Local in March, but today marks our first major feature release–streamlined submission for individual listings and a killer duplicate-closure upgrade”. Moz Local Summer Updates MOZ Blog  [Read more]

Video Experts, Matt Houghton and Todd Gross, have a new training course, Incredible Green Machine. Green screen technology, long used in TV, gives you a lot of flexibility in your videos. You can place your speaker (you or a paid representative) in front of a famouse landmark, in front of a bank of TVs, a podium or anything else that fits your need. The... [Read more]

Dan Newman says, “As leaders embrace the importance of culture and community in building a brand the focus and value of a brand is now shifted to the place it’s supposed to be, the people! The word “Social” in social business is the major change that leaders and brands must embrace which means a new focus must be made on improving who, how... [Read more]

HubSpot has released a new book called “How To Grow With Inbound Marketing”. Dharmesh Shah says, “A lot of things can change in five years. You could get a new haircut. You could move into a new house. You could start a new job. You could get a whole new set of friends (who then become old friends). You could watch your child, sibling,... [Read more]

Shafqat Islam says, “There’s no such thing as a free lunch, right? But in the world of content, there is. In this world, gone is the thinking from consumers that if something is free, it’s not going to be worth the paper it’s written on. In the UK, British Airways, M&S and Sports Direct are some of the brands that are surprising and delighting... [Read more]

Graphic designer Darren Smart has created high resolution cartoon characters of many humans in various walks of life that you can use in all of your marketing content, both online and in videos and brochures. He calls them Vector Video Mascots. These characters are in the “vector” format, which means that they can be modified to any size... [Read more]

Travis Bliffen says, “Undoubtedly you have heard that SEO is a great marketing strategy. It is cheaper than many other channels of advertising and it sends a targeted message to the right audience. When you start preparing or refining your marketing strategy for 2015, I think you will find the following statistics will make the decision to implement... [Read more]

Rick Steinbrenner says, “Brand marketing and new product development have radically changed from the days portrayed by Don Draper and his team in AMC’s “Mad Men” TV series. Back in the ’50s and ’60s, mass marketing/advertising/new products seemed to be more art than science. Intuition, gut feel, and luck seemed to... [Read more]

Arie Shpanya says, “Are you a retailer kept up by cart abandonmentnightmares? We’ve all done it. Clicked through pages and pages of merchandise, added various items to the cart and simply never made it to checkout. It’s like we turned our backs and never looked back. Metaphorically, of course. But as a retailer, that’s the last thing you want. Combat... [Read more]

Of all the things that can improve an online marketing campaign, sales videos are probably right near the top. We just watched the free Video Sales Letter training that Mark Thompson and Matt Callen released today. Thompson does the talking, although this is based on the experience of both of them. Most marketers aren’t using video sales letters... [Read more]