MarketingExperiments team says, “Many marketers depend on paid search to reach their customers. Significant revenue is spent on keyword strategy, but position is only half the battle. It really does not matter how many people see your PPC ad if it does not motivate anyone to click. This raises some essential questions: • Have you maximized the... [Read more]

The NTEN team says, “Social media is changing. If you are like most nonprofit professionals, it’s hard to keep up! This training is for anyone in need of the latest trends for visual media platforms like Instagram, Pinterest, and Vine. Whether you work for a social change organization, nonprofit, or foundation, you can learn how to use these... [Read more]

Allison Howen says, “New data from Bigcommerce shows that the e-commerce industry is growing at a rate of 30 percent per year, leading the e-commerce solutions provider to predict the industry will reach $2 trillion in sales by 2015. Bigcommerce’s Democratization of Ecommerce Report is based on research across the company’s more than 55,000... [Read more]

If you are looking to earn money on the internet, you need to be selling what people want to buy. If you are looking for the right niche, it’s good to know that the world spends billions on food. That’s an opportunity too good to pass up. Everyone needs groceries. We can profit from selling them. Of course, we don’t want to deal... [Read more]

John Bonini says, “The way you go about setting goals is all wrong. You may not even be aware of it. And thekicker is that it’s not even your fault. You have faulty wiring. (Don’t worry, we all do.) You’re conditioned to attach expectations, as unrealistic as they may be, to any goal you set for your business. Even worse, your... [Read more]

Peter Kafka say, “Investors and analysts spent years clamoring for Facebook to start up an ad network, andearlier this year it obliged them. And now Facebook is rolling out another one. Caveat — this isn’t an ad network in a formal sense. But it’s going to be viewed as one, because in the big picture, it does the thing people outside Facebook... [Read more]

Darren Megarry & Evelyn Toro say, “Some 60% of global marketers have no strategy for multilingual content marketing, according to a recent survey by Cloudwords. That’s a dangerous oversight, because not thinking about translation until after the content is produced tends to complicate the process and increase costs. And it increases... [Read more]

So-called “Private Blog Networks” have been making inroads into the marketing toolbox recently. a marketer builds a group of sites and links them together in complex ways, and points them to the site to be promoted. These extra links can potentially raise your position in the search results. You can buy instructions on how to do it. If you... [Read more]

Amy Gesenhues says, “Last night, Google announced a new Panda Update that helps the search engine identify websites with low-quality content. According to Googler Pierre Far, this recent update, which started rolling out earlier this week and is expected to be complete by next week, will affect three to five percent of queries depending on their... [Read more]

Matt Asay says, “Big Data may finally have arrived. Not “arrived” in the sense that everyone isswimming in data lakes and discovering actionable insights and other buzzwords. After all, most companies, including yours, are still baffled by Big Data and how to derive value from it. But for the first time in years, the Big Data fence-sitters... [Read more]

Xiaofeng Wang says, “As social media adoption continues to grow in Asia Pacific (AP), so too does marketers’ spending on social advertising. Forrester’s just-published Asia Pacific Social Media Advertising Spending Forecast, 2014 To 2019 report projects that social media ad spending will continue its rapid growth over the next five years.... [Read more]

Brad Gosse has just released a set of 1300 cartoon characters he calls Vector Emoji Clip Art. They are available in both full color and black and white for whiteboard videos. You can use these lively cartoons to add sparkle to your marketing messages..... [Read more]

Jeff Dellapina says, “So, what’s your excuse? OK, I guess I should have explained the importance of DMARC before asking you about excuses. I’m quirky that way. Before everyone offers explanations about being too busy with work, kids and school, let’s cover the DMARC basics. DMARC stands for Domain-based Message Authentication, Reporting and... [Read more]

Pamela Vaughan says, “These days, I spend a lot of my time on blog optimization. I’m constantly trying to figure out how we can fill the top of our funnel with more blog visitors, and how we convert more of those visitors into subscribers and leads. Because my role is focused on optimization and growth, I try to make sure we’re always... [Read more]

Karissa Bell says, “Ello, the independent, invitation-only and ad-free social network that went viral almost overnight, is often compared to Facebook. Indeed, the still-nascent social network has already gained a reputation as the “anti-Facebook.” But Ello cofounder Paul Budnitz doesn’t put much stock in those comparisons — in... [Read more]

If people actually pay attention to what you post on Facebook, it can be a good marketing platform. But Facebook is such a busy place, your content really has to stand out to win a following.... [Read more]

Chow says, “Normally, this would be a Driving with John Chow episode. However, I’m still inAtlantis Resort in the Bahamas and I have nothing to drive (except maybe a golf cart), so you’re stuck with Talking with John Chow. But don’t feel bad. This video is really good. On this episode of Talking with John Chow, I walk you through the through... [Read more]

Jeff Rajeck says, “Now that Twitter has rolled out functionality which is a lot like Facebook’s Lookalike Audiences, it’s time to take a closer look at what lookalike audiences are, how to use them and why you would. Previously I’ve written about Facebook Custom Audiences, which create an advertising audience out of an email list.... [Read more]

Nevyana Karakasheva says, “With ongoing technology advances and the increased impact of the Web on our daily lives, we are more and more inclined to base our purchase decisions on information we gather on the Internet. Business owners should try to understand that inclination and adapt their marketing strategies to stay competitive in today’s... [Read more]

In the flowering of early rock and roll in the 50s, there were many groups of 4-5 people who practiced, got good and earned a little fame with a single song. After their proverbial "15 minutes of fame", they were never heard from again... [Read more]

Martin Beck says, “Ello is having its moment this week. Sparked by a influx of people in the LGBTQ community protesting Facebook’s real name policy and blown into a conflagration by the tech blogging and tweeting digerati, the three-month-old social network is being swamped with so many requests its have difficult processing them all. Thursday... [Read more]

Derek S. says, “Consumers’ interests change rapidly which makes it difficult for companies to keep up with what their consumers are looking for. One of the most popular ways for companies to understand what products are going to resonate best with consumers is lead scoring. Thanks to a new integration on the market, lead scoring can become... [Read more]

Ayaz Nanji says, “Users in the United States are now responsible for less than half (41.5%) of all Twitter mentions, according to a recent report from Mention. The report was based on an analysis of 70,000,000 Twitter mentions originating in 234 countries. A “mention” was defined as a reference made—i.e., the use of a Mention-tracked... [Read more]

If you are perceived as an expert in your niche (someone like 'IM NewsWatch' is for internet marketing), your business and your life get a lot easier. When people are coming to you for answers, they listen when you provide them. That's a powerful stimulant to your income.... [Read more]