Ginny Marvin says, “Joining the ranks of Twitter’s ad cards is the Video App Card, app install ads that enable app developers to promote their apps with video clips. The card format is rolling out of beta globally. Videos show users a preview of the app and autoplay in timelines. App marketers can use any of Twitter’s ad targeting capabilities... [Read more]

Meaghan Moraes says, “Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with. So, what does this mean for competitive marketers... [Read more]

Nadya Khoja says, “If you’re a marketer, then you understand the constant demand for “original content.” Every online publication wants something new, exciting and unseen anywhere else, but with over 211 million pieces of content being produced every minute, it’s nearly impossible to come up with something truly unique that hasn’t... [Read more]

There’s a new tool that online marketers will find helpful. It’s a lot like the tool Amazon uses to suggest other products based on the product you are already looking at. Whenever a visitor comes to a page where you are advertising a product, Cross Sell Slider Pro lets you show up to 3 related products. This is easy-to-use desktop software.... [Read more]

James Rubec says, “Today’s gift guides include printed pages and online formats to include more products than ever. A great product can generate a lot of talk on social media by being presented attractively for digital consumption. Editors such as The Kit’s Michelle Bilodeau are looking to fill their corporate Instagram feeds as well as publication... [Read more]

Regina Love says, “As an Operations Manager, I believe it is vital to establish processes that ultimately work for you and benefit your team. So I get very excited when I find a new process that could help my team with their workloads. The challenge I often face is, how do I implement and make this development a success? As a marketer, have you... [Read more]

Stefanie Flaxman says, “Professional content marketers think like students. They study all of the content they consume with a critical eye, looking for ways to learn from smart techniques that others use. But how do you know what works right now in content marketing and what doesn’t? This week’s Copyblogger Collection is a series of three... [Read more]

Ken Reno has been working in the internet marketing training and tools arena for many years. He is well-known for his Internet marketing products. This week, he is giving away three WordPress plugins that will make any WordPress site stronger. First is SnapShot Pro . This plugin creates automated backups of your site. And with a single click, you can... [Read more]

MOZ team says, “Last month, Rand made a surprise virtual appearance at Full Stack Marketing, part of the Turing Festival in Edinburgh, Scotland. He presented a special edition Whiteboard Friday to the audience, and the folks at Stipso who hosted the festival were kind enough to let us share it with you, as well. Amplifying content to the... [Read more]

Entrepreneur team says, “In general, two types of successful content exist: Topical content that is relevant now and will lose its influence over time, and evergreen content that is pertinent now and will continue to be in the future. While both are important components of a content strategy, evergreen allows a brand to re-use, reshare and repurpose... [Read more]

Carly Stec says, “When I was tasked with creating my first SlideShare, I remember feeling especially eager to explore a new medium. I’d grown so accustom to writing blog posts that the change of pace was surely just what I needed. That’s when it hit me: If I needed a change of pace, our audience probably did, too. “They’re... [Read more]

Jimmy Kim and Adeel Chowdhry recently opened doors to their 'Pixel Studio FX' Digital Design Platform. It’s a powerful, but simple, web-based e-cover design tool that will allow you create amazingly detailed digital covers for all of your products... [Read more]

Damon Rutherford says, “How much do you really know about Google and how it ranks websites? You may have heard about the value of links to improving your rankings, but have you heard of Google penalties such as Panda and Penguin? If you have a website for your business it is more important than ever to understand how search engines work so... [Read more]

Rainmaker team says, “Prepare to grab LinkedIn tips and information on this episode of The Missing Link that even host Sean Jackson and Mica Gadhia didn’t expect! Three of our Certified Content Marketers (Louisa Chan, Carin Kilby Clark, and Megan Williams) take the time to share surprising information at every bend in this nonstop episode. Did... [Read more]

Martin Beck says, “Nearly three months after launching Buyable Pins, Pinterest is still keeping quiet about the product, but early returns from a number of merchants we spoke with are promising. And Pinterest was willing to tell us this week that Buyable Pins are bringing new customers on board. “One of the things we are hearing is that people... [Read more]

Yesterday was the last day for the special launch price for 'Video Lead System'. Now the price is slowly rising. This is 3 step software that adds professional actors straight into your videos... [Read more]

Jeff White says, “If you can’t sell, you can’t survive as a business. Period. The following blog post is a summary of my talk from Podcamp Halifax 2014. As you can see from a SlideShare we put together, I have attempted to relate these sales tips to some of TV and film’s most greasy salespeople. Most people hate these guys, and as human... [Read more]

Lynette Saunders says, “Here are seven golden rules that we have identified to help you optimise your content marketing. Then after you’re done here, you can learn even more about content marketing at our two day Festival of Marketing event in November. Create what your audience needs (not what you want) We’re all selfish, especially... [Read more]

David Mihm says, “Google’s local search algorithm seems to be maturing Overall, we’ve seen a continuation of the gradual trend towards Google rewarding quality on all fronts—from citations to links to reviews. And as more companies have implemented the table stakes of site architecture, keyword- and location-relevant title tags,... [Read more]

Joshua Zamora's latest software tool is called 'Video Vibe Pro'. This software can quickly bring in visitors to your videos. It can do this because it uses a private social syndication strategy that spreads the word about your videos all around the web... [Read more]

Scott Snodgrass says, “Optimizing a webpage, let alone a website, can feel like a daunting task. With so many areas of opportunity, you may wonder where to begin. To help guide you in the discovery of your perfect landing page, I present “Now That’s What I Call Marketing!” Each track represents a different page element to be considered when... [Read more]

Heather Marano says, “On a recent trip to New York, I took the opportunity to attend a digital publishing summit that brought together key digital players including The Huffington Post, The Onion, Buzzfeed and others to discuss trends in publishing. I was interested to learn more about how the media landscape is changing as a result of digital. Changing... [Read more]

Jen Tod Gray says, “Gone are the days when a marketer could say that a boosted bottom line was the only end goal. Today, brands are competing within crowded markets to win consumer affinity and awareness, and to do that in an era of heightened digital communication, it’s necessary to connect. Consumers have endless choices and only open their... [Read more]

New York Times Best Selling Author, Ron Douglas has been using  $5 Facebook ads to get over 500 leads daily. He reports how he did it in 'Five Dollar Posts Quick Start Training'. Follow his process and you may have similar success. Douglas says Facebook has been a gravy train for him... [Read more]

Katie Hand says, “In today’s world of sales and marketing, strategic efforts no longer operate within two separate departments; not only do they overlap, they depend on each other. With more than 70 percent of the buying cycle completed before reaching sales, sales and marketing is no longer the reality in B2B buying. Say hello to marketing... [Read more]

Matthew Turner says, “As I finally reached inbox zero, I grinned from ear to ear. But I realized I had a problem: “I’m addicted to email,” I said to myself. I love it… and hate it… and need it… but I wish I didn’t… Do you love and hate email, too? On the one hand, it’s amazing, because it allows... [Read more]

Kevin McGirl says, “As an entrepreneur or new business owner, affordable marketing methods are an absolute must have. If you aren’t careful about your monthly spend, especially in the first year or so of business, you will notice tons of missed opportunity, and even worse, a bunch of wasted marketing spend. Below is a list of my go to, undeniably... [Read more]

Jason Parks says, “Following the steps below, you can learn to implement a killer online marketing strategy for just $15 from Monday through Friday. So this fall, pass on that venti Pumpkin Spice Latte and instead, invest in this unforgettable digital game-plan. 1. Retargeting Advertisements – $0.70 per day Retargeting is a cookie-based... [Read more]