The latest article on ’Marketing Land’ is titled “The Digital Marketing Analysis Tree: Understanding Root Causes”. Kohki Yamaguchi says, “I recently read an excellent article in the Harvard Business Review about how data-driven individuals think and act. Some of the key traits described in the article apply not only... [Read more]

The latest article on ‘MarketingProfs’ is titled “One Way to Calculate ROI for Your Offline Ads”. Geoff Kenyon says, “Very few businesses run entirely online, which means most are going to have offline advertising campaigns, such as TV commercials, radio ads, magazine or newspaper ads, direct mail, fliers, etc. At first glance, it seems difficult... [Read more]

MarketingProfs is hosting a seminar with Connie Bensen on Thursday, October 10 at 12.00 pm ET. The topic of the seminar is “Seven Ways to Revive Your Marketing Strategy with Social Media”. MarketingProfs team says, “Social media has greatly changed the way people find and interact with companies, on both personal and professional... [Read more]

Tony Marriott has a new keyword tool that finds the keywords that will make a difference for your site’s success. It’s called Authority Site Keyword Intelligence Tool. This is version 2, and has advantages over most of the other keyword tools currently available. Tell it your site’s URL (or any other URL, such as a competitor’s).... [Read more]

Shawn Collins’ latest blog post is titled “How Affiliates Find New Affiliate Programs in 2013”. Collins Says, “Affiliates were asked “How do you typically find out about new affiliate programs? Select all that apply.” for the 2013 Affiliate Summit AffStat Report. Finding the information on a merchant site was most common with 51.3%... [Read more]

The latest ‘SEO Book’ blog post is titled “Google Keyword (Not Provided)”. Aaron Wall says, “Just a follow up on the prior (not provided) post, as Google has shot the moonsince our last post on this. Here’s a quick YouTube video. The above video references the following: Matt Cutts when secured search first rolled out: Google software... [Read more]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Google’s Growing Up – What It Means for SEO”. Samuel Frost says, “Happy birthday to Google! According to most sources, Google’s birthday is generally celebrated on September 27th, and this year marks Google’s 15th year. I fondly remember first using Google... [Read more]

Justin Michie has recently announced his new marketing service, Click.org. One of the big tenets of online business is optimizing your business once you have systems in place. A big part of doing that is knowing your numbers: how many visotrs to your site, how many clicks on your button, etc. Click.org helps you become good at tracking what goes on... [Read more]

The latest article on Business Insider is titled ”Mobile Ad Spending Has Doubled Since 2011 [THE BRIEF]“. Aaron Taube says, “Good morning, AdLand. Here’s what you need to know today: New research from the Interactive Advertising Bureau finds that marketers are spending twice as much on mobile this year than in 2011. The... [Read more]

The latest article on ‘Business 2 Community’ is titled “Is it Time to Re-Think Your Social Media?”. Yasmin Bendror says, “It’s time to check in: How is your social media marketing doing across the channels that your business is active in? Are your videos getting the views you want on YouTube? Is your Twitter following increasing... [Read more]

The latest article on HubSpot blog is titled ”Why You Should Stop Using Google Rankings as Your Primary SEO KPI”. Jeff Quipp says, “Google has made a lot of changes in the last couple of years, and despite the fact that some of these changes have been labeled as furry, cuddly animals (pandas and penguins), they have been anything... [Read more]

Dr. Amit Pareek creates PLR (Private Label Rights) Products for a living. He usually sells them from an online store, but once in a while he offers a special on the Warrior Forum to attract new customers. He has just announced such a special: SEO Business in a Box, and it will set you up in business selling an SEO training product in a few moments Pareek... [Read more]

The latest ‘Web Marketing Today’ blog post is titled “18 Questions to Ask a Potential SEO Consultant”. Kathleen Fealy says, “Most small to mid-size business owners are so busy running operations that they just hope they make the right decision when they hire search-engine-optimization help, whether it’s an outside firm or in-house employee.... [Read more]

The latest article on ‘Website Magazine’ is titled “The Impact of Color in Display Ads”. Allison Howen says, “Color is a powerful tool. When used in marketing collateral, it can evoke emotion, bring designs together and draw attention to particular focal poins. In fact, color is so powerful that it can impact the performance of an ad campaign,... [Read more]

The latest post on ‘ReadWrite’ is titled “Pinterest Is Testing A New Look That Highlights Big Brands”. Lauren Orsini says, “With its visual emphasis and ease of sharing, Pinterest has been a favorite of big brands since its beginning. Now, Pinterest is returning the love. Some pins that originate from brand accounts are sporting a... [Read more]

Here’s a product you can sell as your own. And it come with a membership site to use in delivering it. It’s called Easy Download Protector. That’s actually the name of the product you will be selling (you can also use it yourself, of course.) As you probably guess, this is software (a WordPress plugin) that assures products are only... [Read more]

The latest post on ‘Mashable’ is titled “Google Reveals Major Update to Search Algorithm”. Kurt Wagner says, “One day before celebrating the company’s 15th birthday, Google went back to the place where it all started — literally. Inside the garage that housed Larry Page and Sergey Brin when the world’s largest search... [Read more]

The latest ‘Econsultancy’ blog post is titled “Preparing for the W3C’s customer experience data standard”. Ian McCaig says, “The W3C is the global body setting standards for the web. In the past its helped to codify vital online standards such as HTML and CSS but its yet to tackle the issue of the many different... [Read more]

The latest post on ‘ReadWrite’ is titled “Now You Can Ask Google Search To Compare, Filter And Play”. Selena Larson says, “As a lead-in to its 15th anniversary tomorrow, Google announced changes to its search platform that expand its “knowledge graph”—that is, its ability to answer your questions directly instead of... [Read more]

An attractive opt-in form is a critical ingredient for high conversion rates. You could use the one provided by your autoresponder company, but they are bland and yours looks like everyone else’s. You can hire a professional designer to create a custom one for you, but it could cost $100 or more. Even worse for the serious marketer, these opt-in... [Read more]

The latest post on ‘Mashable’ is titled “The Reality of Social Media Marketing Crushes Expectations”. Todd Wasserman says, “Posting pictures on Facebook and interacting with fans may sound like fun, but that’s not always the case. When you’re running a business, it can be just one more job to do. It’s also a task... [Read more]

The latest article on HubSpot blog is titled ”The Best Product Videos Ever (and Why They Make You Buy)”. Meghan Keaney Anderson says, “I could watch product videos all day long. If possible, I’d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed... [Read more]

The latest ‘Econsultancy’ blog post is titled “Seven interesting approaches to blog comments. Which is best?”. Matt Owen says, “Whether comments are made on a blog, or spread across the social web, every business wants customers to make a (positive) noise about them. But while they are great for increasing engagement, comments... [Read more]

The latest MOZ blog post is titled “On Our Wait-List? You Get a Moz Analytics!”. Anthony Skinner says, “It is with great pleasure that I announce the wait is over! That’s right, we are now letting people from our wait-list into Moz Analytics! In many ways, I feel like a not-as-cute version of Oprah Winfrey. I may not be worth 77 million... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “Four Old-School Ways to Thrive in any Economy”. Sonia Simone says, “So, how’s the economic meltdown been treating you? Excited about the opportunities, or sick to your stomach worrying about how your bills will get paid? Exhilarated or freaked out? Maybe a little of both? It’s impossible... [Read more]

The latest ‘MarketingExperiments’ blog post is titled “Lead Gen: The 3 pillars of lead generation”. Daniel Burstein says, “Most marketers of the world can be broken down into two groups – lead generation marketers or e-commerce marketers (and perhaps, Beatles or Elvis fans). While in the worlds of A/B testing and optimization, sometimes... [Read more]

MarketingSherpa has released a case study titled “Cause Marketing: How STIHL united 100,000 independent retailers for “buy local” initiative”. Allison Banko says, “ Big businesses and box stores have captured an entire generation, leaving independent local businesses in its corporate dust. Local retailers are faced with... [Read more]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “How to Develop a Thriving Affiliate Health and Wellness Business”. Gail says, “Affiliate marketing is an opportunity to learn strategies you can use in any other business model. Here are the basic principles you can follow, a list of benefits, a plan, resources and product list... [Read more]

The latest article on ‘Website Magazine’ is titled “How Lifecycle Marketing Helps Small Businesses Thrive”. Greg Head says, “If you read all of the advice and articles on growing your small business online and with social media, the marketing game can seem exceptionally complicated these days. Between CRM and countless marketing technology... [Read more]

The latest article on ‘MarketingProfs’ is titled “What Keeps Marketers Up at Night?”. Ayaz Nanji says, “Not surprisingly, the foremost worry for marketers is reaching customers, with 82% saying it is a major concern, according to a recent survey by Adobe. The next most common worries are understanding whether campaigns are working (79%... [Read more]