Kurt Wagner & Jason Del Rey say, “Facebook first began testing a “Buy” button within the News Feed in July, and payments startup Stripe has been tasked with powering the technology, Re/code has learned. The “Buy” button, which allows Facebook users to purchase goods that are featured in ads or posts on the social network, is still in... [Read more]

Anthony Marvell says, “Good news: your company’s email list had a recent growth spurt. You’re sending more email than ever—to a larger audience—and with all that growth it’s time to consider a new email service provider (ESP). CMOs and CTOs looking to upgrade ESPs too often meet with frustration, however, because migration... [Read more]

Martin Beck says, “Twitter is planning to test targeting advertising to fans tweeting about movies. The move was reported first by the Hollywood Reporter. The program, similar to Twitter’s existing TV conversation targeting, will give studios the ability to show ads to people discussing upcoming movies or characters in those films. It will... [Read more]

Brad Gosse has just released a set of 1300 cartoon characters he calls Vector Emoji Clip Art. They are available in both full color and black and white for whiteboard videos. You can use these lively cartoons to add sparkle to your marketing messages. From sick automobiles to happy flowers to cool cell phones to boys and girls (and lots more) you get... [Read more]

Selena Larson says, “The news business is increasingly dependent on social media to reach an audience, and it’s changed a great deal as a result—not always in good ways, either. That’s what led the Pew Research Center to take a deeper look at how social platforms shape the way people get their news. To no one’s big surprise, Facebook... [Read more]

Selena Blue says, “I’ve come across some beautifully designed 404 pages over the years. However, once the one second of artistic appreciation ends, I’ve been left confused and lost. The designers of those pages, whether Web designers or marketers, missed a great opportunity. Your 404 page should have two objectives: Notify visitors they’ve... [Read more]

Steve Richards says, “Earned media is becoming an ever important aspect of the modern marketing mix with recent research showing blogs as one of the most trusted digital sources guiding consumer decisions. Given that 92% of global consumers value word of mouth recommendations over all forms of advertising, it’s clear that marketers and advertisers... [Read more]

If people actually pay attention to what you post on Facebook, it can be a good marketing platform. But Facebook is such a busy place, your content really has to stand out to win a following. if you don’t get these audience attention deficit issues resolved, you’re not going to move your business forward and your frustration will grow. But there... [Read more]

Rand Fishkin says, “Not everyone who converts ends up being a happy customer, so why are we focusing so narrowly on conversions? In today’s Whiteboard Friday, Rand broadens our perspective to help us focus on what customers are actually looking for”. How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers –... [Read more]

Meghan Keaney Anderson says, “This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. Tougher deliverability standards. These are all reminders that anyone who’s sent a marketing email in the last decade doesn’t really need. We all know the story. Good email marketing is tough... [Read more]

Erica McGillivray says, “Get a front-row experience for all 28 sessions, plus their slide decks, with the 2014 MozCon Video Bundle. Bringing you future-focused advice and actionable recommendations from some of the industry’s most innovative minds, MozCon topics range from SEO and A/B testing to analytics and content marketing”. The 2014... [Read more]

In the flowering of early rock and roll in the 50s, there were many groups of 4-5 people who practiced, got good and earned a little fame with a single song. After their proverbial "15 minutes of fame", they were never heard from again. These groups became known as "one-hit wonders".... [Read more]

David Pyrzenski says, “Which image should I place in this email to maximize the odds that the recipient will click through and complete the call to action? Ever since companies started placing product images in emails, this question has been on the forefront of marketers’ minds. A new study from the Journal of Consumer Psychology, “Show me the... [Read more]

Rachel Sprung says, “Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics … the list is never-ending. Where do we find the time, budget, and resources to do it all? The answer is: We don’t necessarily... [Read more]

David Moth says, “Digital marketing technology can bring a competitive advantage, but only if companies have the necessary skills and culture to make the most of the opportunity it presents. Many organisations have found it difficult to accurately value and implement emerging marketing technologies, but a new report from Econsultancy and Epsilon... [Read more]

Recently, Amazon has started selling groceries again. Affiliates who build grocery store sites will face very little competition because this is so new.... [Read more]

Selena Larson says, “When text messaging first spread, we got 160-character texts. Then multimedia messaging added photos to the mix—if you were lucky and your carrier supported it. The skyrocketing popularity of messaging apps around the world signals a shift in the way we communicate. Now we can share more than a simple thought rendered in text.... [Read more]

Mike Klevorn says, “We all know it, blogging drives traffic to your website and is a source of lead generation. In fact, 79% of companies that have a blog report a positive ROI for inbound marketing this year.The truth is, much of the content we read online every day is from a blog, making it one of the most viable sources of lead generation. From... [Read more]

Amy Gesenhues says, “After 2013's record-breaking Black Friday and Cyber Monday sales numbers, eMarketer predicts U.S. retail and e-commerce sales are going to continue to climb this holiday season. According to its recent “Holiday Shopping Preview” report, eMarketer predicts U.S. retail sales will grow five percent over last year, reaching... [Read more]

If you are perceived as an expert in your niche (someone like 'IM NewsWatch' is for internet marketing), your business and your life get a lot easier.... [Read more]

Steve Richards says, “Earned media is becoming an ever important aspect of the modern marketing mix with recent research showing blogs as one of the most trusted digital sources guiding consumer decisions. Given that 92% of global consumers value word of mouth recommendations over all forms of advertising, it’s clear that marketers and advertisers... [Read more]

Erin Hogg says, “A major challenge in content marketing is not just creating and delivering valuable content, but also determining how that content is shared. Company Folders built a blog of rich and useful information targeted at its intended audience — prospects with a graphic design background — and shared it via PPC ads and Twitter. When... [Read more]

Monica Montesa says, “So, all of your friends and colleagues have tremendous success with email marketing, but you have yet to reap similar benefits for yourself. What’s going wrong? Email is a great way for small business owners to communicate with customers and grow their business, but it isn’t easy. Whether you lack enough time, talent, or... [Read more]

Vlad and Stoica have just released their latest software in their Blaster product line. It is version 2.0 of 'Video Spin Blaster Pro'. If you want your videos to be created in minutes and to be professional quality, and have features such asn... [Read more]