eMarketer is hosting a webinar on Thursday, October 3 at 1.00 pm ET. The topic of the webinar is “B2B Lead Generation— Best Practices in Social, Content Marketing and Video”. eMarketer team says, “B2B marketers are using a variety of innovative digital techniques to build awareness, collect leads and drive conversions. Join eMarketer... [Read more]

Patsi Krackoff’s latest blog post is titled “Epic Business Blog Content: 2 Questions Every Blog Owner Must Ask”. Krackoff says, “If you’re in business and have a business blog, you’re frequently challenged by what to write. There’s always a lot you can say about your products and services, but how many different ways can you write about... [Read more]

The latest article on the ‘The Future of Ink’ blog is titled “The Value of Planning Your Ebook?. Nina Amir says, “In the world of writing, there’s an ongoing debate about whether or not to spend time planning your ebookprior to typing the first word. It’s the “mappers vs. pantsers,”those who like to map out what they will write first... [Read more]

Justin Michie has recently announced his new marketing service, Click.org. One of the big tenets of online business is optimizing your business once you have systems in place. A big part of doing that is knowing your numbers: how many visitors to your site, how many clicks on your buttons, etc. Click.org helps you become good at tracking what goes on... [Read more]

The latest article on ‘Business 2 Community’ is titled “Twitter Marketing Best Practices For Businesses Of All Size”. Nathan Roberson says, “Twitter is very much a marketing medium of wit. At no time in history has there been a channel that can work for your brand one moment, and violently turn into a public relations nightmare... [Read more]

The latest post on ‘Mashable’ is titled “Study: Digital to Account for 1/4 of Global Ad Spending Next Year”. Lauren Indvik says, “Advertisers are spending big on digital and they’re not slowing down. According to a forecast released by eMarketer and Starcom MediaVest on Wednesday, digital ad spending will increase 13% to $117.6... [Read more]

The latest ‘Econsultancy’ blog post is titled “Facebook ads undervalued by last click”. Matthew Whitehead says, “Last click attribution models undervalue the contribution of Facebook ads by up to 30% in cross-channel advertising campaigns. The last click attribution model, which credits the last ad clicked before a sale... [Read more]

Dr. Amit Pareek creates PLR (Private Label Rights) Products for a living. He usually sells them from an online store, but once in a while he offers a special on the Warrior Forum to attract new customers. He has just announced such a special: SEO Business in a Box, and it will set you up in business selling an SEO training product in a few moments Pareek... [Read more]

The latest article on HubSpot blog is titled ”How to Build a Content Creation Process for Your Marketing Agency”. Ron Medlin says, “You’ve heard it time and time again. It’s the mantra for the new world of SEO and inbound marketing: “Content is king!” We all understand that content is the foundation on which every... [Read more]

The latest article on ‘MarketingProfs’ is titled “How B2B Commerce Is Changing”. Ayaz Nanji says, “Most B2B vendors (57%) say B2B commerce is fundamentally changing and shifting from offline to online, according to a recent report from Intershop. A similar number of those surveyed (51%) said they are changing their organizational structures... [Read more]

The latest article on ’Marketing Land’ is titled “Google Shakes Up Display Advertising Development With AdWords’ Ready Image Ads Tool”. Ginny Marvin says, “Google is well aware of the challenges both advertisers and SEM agencies face in getting well-designed display ads built. Ads need to be created in multiple sizes... [Read more]

Here’s a product you can sell as your own. And it come with a membership site to use in delivering it. It’s called Easy Download Protector. That’s the product you will be selling (you can also use it yourself, of course.) As you probably guess, this is software (a WordPress plugin) that assures products are only downloaded by people... [Read more]

The latest article on Business Insider is titled ”This New Metric Helps Companies Figure Out If Their Ad Campaigns Are Actually Working”. The BI says, “Social Lift measures how ads raise social engagement. This post is sponsored by ShareThis. When companies run digital ad campaigns, they keep close watch over the numbers to see... [Read more]

The latest article on ‘Business 2 Community’ is titled “Manage Your Marketing: Handling a Crisis”. Margie Clayman says, “For companies, bad press has always been a known enemy. In the past, there were angry customer letters, stories on the nightly news, or critical articles in magazines or newspapers. The one advantage that companies... [Read more]

The latest article on ‘Website Magazine’ is titled “Keeping Up with Pinterest – 5 Updates for Brands”. Allison Howen says, “Pinterest is quickly becoming a powerhouse social network for businesses. In fact, the bookmarking site has not only become a top traffic referral source for many brands on the Web, but has also focused on... [Read more]

An attractive opt-in form is a critical ingredient for high conversion rates. You could use the one provided by your autoresponder company, but they are bland and yours looks like everyone else’s. You can hire a professional designer to create a custom one for you, but it could cost $100 or more. Even worse for the serious marketer, these opt-in... [Read more]

The latest post on ‘ReadWrite’ is titled “My First 100 Days With Google Glass”. Joshua Merrill says, ““What are those glasses you’re wearing?” “It’s called Google Glass. It can search the web, send email, take pictures and more.” Thus begins a conversation I’ve had hundreds of times. I’ve never seen so much fascination... [Read more]

The latest post on ‘Mashable’ is titled “Fallon, Timberlake Try to Stop Making Hashtags Happen”. Neha Prakash says, “Reading comments on Twitter, Instagram and Facebook forces you to wade through the endless swamp of hashtags. The keywords may sometimes serve a purpose online — and we emphasize sometimes — but when used... [Read more]

The latest ‘Econsultancy’ blog post is titled “New Twitter stats: talking is way more popular than sharing links”. Chris Lake says, “I thought I’d share a recent study into Twitter usage habits, conducted by Carolin Gerlitz and Bernhard Rieder. I missed this back in May, when it was first released, so apologies if... [Read more]

Arief Ramadhan is a website developer, working for a variety of clients. he had a business problem that really bugged him: His clients needs were so varied that every time he had to build a new site from scratch, which was time-consuming and which limited his profitability. To solve this problem, he decided to create an innovative WP theme that is flexible... [Read more]

The latest article on HubSpot blog is titled ”The 8 Types of CTAs You Need to Have on Your Website”. Ginny Soskey says, “There’s no one-size-fits-all solution for calls-to-action. You can’t just slap the words “Click Here” on a red button, put it everywhere on your site that you want people to click, and then... [Read more]

The latest article on ‘MarketingProfs’ is titled “Five Steps to Highly Effective Social-Mobile Campaigns”. Andy Lombard says, “As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: Every mom who searches for product info in a grocery store, every kid who checks in at a concert venue, and... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “7 Content Marketing Poop Scoops?. Baer says, “I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content... [Read more]

Backlinks are still important ingredients for an SEO strategy, but they need to have diversity. Not all from forums; not all from blog comments; etc. To impress the search engines, it’s important for your links to come from a range of sites around the web. Stephen Hawkins has created Link Robot Express to manage your backlinking campaigns. It... [Read more]

The latest MOZ blog post is titled “Kill It on Facebook by Being TAGFEE”. Corey Shelton says, “Creating a great Facebook presence is not only a great way to hedge your web properties against changes in organic traffic, but an outstanding source of traffic in its own right. This post goes through the process of using the TAGFEE philosophy to build... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “How a Stay-at-Home Mom Built a Million-Dollar Business (from Her Living Room) through Passionate Online Marketing”. Beth Hayden says, “Kelly Lester’s business is hugely successful (she’s on track to make $1.5 million in 2013) and it came straight from the kitchen. She’s built her brand... [Read more]

John Chow’s latest blog post is titled “Learn Competitive Intelligence From Performance Marketing For Professionals”. Chow says, “Successful marketing is the centrifuge to business success. It’s how you maintain relationships with your customers, build your brand and make sales. People like John Rampton, an entrepreneur, marketing guru and... [Read more]

MarketingSherpa has published a video titled “Email Measurement: How a former Email Summit attendee achieved a 270% increase in conversion”. Rachel Hoppe says, “At Email Summit 2013, Rachel Hoppe, Marketing Manager, AvidXchange, presented how she took the key takeaways from Email Summit 2012 back to her team, implemented changes and... [Read more]

The latest article on ‘Business 2 Community’ is titled “Business Insider Study: Brands Need Concentrated Social Media Presence”. Emily Wilson says, “Recent statistics indicate a vast and still growing appetite for social media, with the average user perusing their chosen networks anywhere from 30 minutes to 3 hours per day. And... [Read more]

The latest post on ‘Mashable’ is titled “Why ‘Clicktivism’ Isn’t a Dirty Word”. Meg Wagner says, “Liba Rubenstein, Tumblr‘s director of outreach, has heard all of your complaints. She knows some people think online activism is lazy. She’s aware that some believe what society does online is independent... [Read more]