IM NewsWatch, September 24, 2015 - 'Seven golden rules for content marketing – Econsultancy' and much more...

September 24th, 2015 at 9:12 am EST

IM NewsWatch

Thursday, September 24, 2015

‘How to Use Video Emails, and Why You Should’ – ‘MarketingProfs’ Blog

Matthew Turner says, “As I finally reached inbox zero, I grinned from ear to ear. But I realized I had a problem: “I’m addicted to email,” I said to myself. I love it… and hate it… and need it… but I wish I didn’t… Do you love and hate email, too? On the one hand, it’s amazing, because it allows... [Read more]

‘Cheap Marketing Cheat Sheet: 7 Affordable Tools for Every Digital Entrepreneur’ – ‘Business.com’ Blog

Kevin McGirl says, “As an entrepreneur or new business owner, affordable marketing methods are an absolute must have. If you aren’t careful about your monthly spend, especially in the first year or so of business, you will notice tons of missed opportunity, and even worse, a bunch of wasted marketing spend. Below is a list of my go to, undeniably... [Read more]

‘How to Implement a Killer Online-Marketing Strategy for $15 a Week’ – ‘Entrepreneur’ Blog

Jason Parks says, “Following the steps below, you can learn to implement a killer online marketing strategy for just $15 from Monday through Friday. So this fall, pass on that venti Pumpkin Spice Latte and instead, invest in this unforgettable digital game-plan. 1. Retargeting Advertisements – $0.70 per day Retargeting is a cookie-based... [Read more]

Digital Cover Design the easy way #ad

Jimmy Kim and Adeel Chowdhry just opened doors to their Pixel Studio FX Digital Design Platform. It’s a powerful, but simple, web-based e-cover design tool that will allow you create amazingly detailed digital covers for all of your products... [Read more]

‘4 Practical Tips to Win With Evergreen Content’ – Content Marketing Institute

Al Gomez says, “Who doesn’t love new stuff? Whether it’s news, gossip, or the latest fashion trend – we all want a piece of the action. FOMO (fear of missing out), it seems, is very real and not just some strange social media slang. No one likes feeling left out, so we do our best to be in the know on all the new things happening around... [Read more]

‘4 Types of Content That Persuade Customers to Purchase' by Jay Baer

Baer says, “Prospects are interested in your products. They’ve already interacted with your company by signing up for your email newsletter, accessing a free ebook, or tweeting at you on social media. You’ve been building trust, and you think your prospects are finally ready to make a purchase. To ensure that prospects make that leap and become... [Read more]

‘Build your mobile list for increased engagement’ – ‘Experian Marketing Forward’ Blog

Katie Oakes says, “Building a mobile strategy should be at the top of your marketing to-do list, if it isn’t already. Data from our Q2 2015 Email Benchmark report revealed that for one brand, mobile messaging yielded 10 times the transaction rate and 3 times the revenue per message compared to traditional email messages. This high rate of engagement... [Read more]

Video Lead Studio makes makes your videos look professional (Still Affordable) #ad

Yesterday was the last day for the special launch price for Video Lead System. Now the price is slowly rising. This is 3 step software that adds professional actors straight into your videos... [Read more]

’16 Content Hacks to Boost Blog Engagement Rates’ – HubSpot

Jami Oetting says, “The difference? It lies in the details. In an age where enormous amounts of content are being created every single day, it’s imperative that agencies and their clients’ brands are consistently experimenting with new ways to stand out. Luckily, there are a ton of simple ways to amplify your content with very little... [Read more]

‘Facebook adds support for 360-degree videos’ – ‘Mashable’

Karissa Bell says, “360-degree video has arrived on Facebook. The social network is beginning to add the immersive videos to the News Feed, the company announced Wednesday. The videos will be viewable from the web and from Facebook’s iOS and Android apps. The videos, first announced at Facebook’s F8 developer conference, are filmed... [Read more]

‘Seven golden rules for content marketing’ – ‘Econsultancy’ Blog

Lynette Saunders says, “Here are seven golden rules that we have identified to help you optimise your content marketing. Then after you’re done here, you can learn even more about content marketing at our two day Festival of Marketing event in November. Create what your audience needs (not what you want) We’re all selfish, especially... [Read more]

Video Vibe Pro software pulls more visitors #ad

Joshua Zamora's latest software tool is called Video Vibe Pro. This software can quickly bring in visitors to your videos. It can do this because it uses a private social syndication strategy that spreads the word about your videos all around the web... [Read more]

‘Publishing Lessons from Dave Pell, the Web’s Most Fascinating Email Newsletter Writer’ – ‘Copyblogger’ Blog

Rainmaker team says, “Dave Pell, the man behind the extremely popular curated email newsletter “NextDraft,” has perhaps the best list of testimonials anywhere. On most testimonial pages, you might see one marquee name, followed by a list of no-names. Mr. Pell’s testimonials involve a list of Who’s Who in the news world. For example, Steve... [Read more]

‘Let Me Work, Please: A Case for Fewer & More Productive Meetings ‘ – MOZ Blog

Marta Turek says, “If you feel like your workweek is structured around meetings—like all you’re doing is preparing for and attending meetings, talking about and reporting on your work rather than sitting and doing it—then you’ve reached a point of frustration where you need to regain control of your time. There are two sides to... [Read more]

‘5 Copywriting Hacks Designed to Give Your Business a Boost’ – ‘Entrepreneur’ Blog

Brandon Turner says, “Having incredible copy is one of the fastest ways to increase your conversion rates and sales, yet so many companies are terrible at it. Recently, I decided to improve my copywriting skills, so I talked to my friend Neville Medhora, who is a copywriter. The reason I trust his judgement over others is that besides being... [Read more]

Want a Proven Formula for Generating 500 Leads per Day? #ad

New York Times Best Selling Author, Ron Douglas has been using  $5 Facebook ads to get over 500 leads daily. He reports how he did it in Five Dollar Posts Quick Start Training... [Read more]

‘Motion, Consistency, Repetition & More: 23 Design Principles to Boost Conversions’ – HubSpot

Carly Stec says, “When you break a landing page down to its most basic level, you’re left with a few things: a catchy headline, a form, a few bullet points, and maybe a supporting visual. These elements are often combined in a similar format, dressed up with the branding of the company, and pushed live with the hope that they’ll be... [Read more]

‘Facebook Ad Revenues Expected To Grow 42 Percent in 2015, Twitter Growth Estimates Lowered’ – ‘Marketing Land’ Article

Ginny Marvin says, “Instagram is helping to drive Facebook’s continued strong growth in ad revenues. Facebook’s ad revenues are expected to reach $16.29 billion this year, an increase of 41.8 percent this year compared to 2014, putting its market share among social networks at 64.8 percent, up slightly from 64.4 percent the previous year. In... [Read more]

‘How the Blog Post Op-Ed is Changing News' by Jay Baer

Baer says, “Last month, Google announced the creation of its new parent company, Alphabet, which will house the Google we know along with lesser-known experiments like Calico and Google Fiber. This isn’t news to you, but here’s what makes it interesting: If you were to search LinkedIn for “Google Alphabet”, you’d find a collection of articles... [Read more]

How to generate unique highly targeted video content #ad

In the last week we have had a focus on Periscope, Twitter's new live streaming video service.  If you haven't read the introduction to Periscope we placed in the  'Curmudgeon's Corner', I urge you to do so, because Periscope is the best friend a marketer has acquired in a long time... [Read more]

‘How to Get More Mileage Out of Your Visual Content’ – Content Marketing Institute

Matt Cooper says, “This summer, a video, The Fallen of World War II, was uploaded to Vimeo and gained attention across the Internet. Written, directed, coded, and narrated by a data-visualization specialist named Neil Halloran, the video spends 18 jaw-dropping minutes narrating the history of World War II through the prism of how many people... [Read more]

‘How to use paid, earned and owned media in your content marketing strategy’ – ‘Econsultancy’ Blog

Rebecca Baines says, “Use this three-pronged promotional approach to support and amplify your content marketing programme. Bash out that final full stop, hit upload and breathe a sigh of relief: another slice of fresh content done and dusted. But the hard work doesn’t stop at the wordsmith. The first phase of a piece of content may be complete,... [Read more]

‘How to Market Almost Anything Online: A Conversation with Neil Patel’ – ‘Copyblogger’ Blog

ainmaker team says, ” Today’s guest on Hack the Entrepreneur is the co-founder of the analytics companies Kissmetrics, Crazy Egg, and Quick Sprout. He is a frequent contributor to publications, such as Inc. Magazine, Fast Company,Forbes, and Entrepreneur magazine. He also helps companies, such as Amazon and Viacom, grow their revenues. President... [Read more]

’13 Essential Features for Taking Payments on Your Website’ – HubSpot

Lindsay Kolowich says, “There are a lot of things I used to buy in person that I now buy online. I wouldn’t call myself lazy, but it’s just so much easier to carry a box of paper towels from my doorstep into my apartment than it is to carry it down the street from my local grocery store. And I’m not alone. Whether it’s... [Read more]

‘3 Ways Social Video Marketing Can Propel Your Brand’ – ‘Entrepreneur’ Blog

Adam Toren says, “Social video marketing plays on the most important aspects of basic human nature: the art of storytelling. Where viral videos are all about numbers, social videos are all about connections and conversations. Here are three ways social video marketing can be good for your business. 1. Emotional connections drive brand loyalty. It... [Read more]

‘Sell With a Click: Easy Tips for Building Your First Ecommerce Website’ – ‘Business.com’ Blog

Samuel Edwards says, “In today’s Internet-driven consumer marketplace, it’s important to have a plan for selling your products and services on the web. This means you need an e-commerce website. While that can sound scary and intimidating to someone who doesn’t have a lot of experience building or designing websites, the truth is that it’s... [Read more]

‘The Missing Ingredient of Modern Marketing’ – ‘Entrepreneur’ Blog

Ekaterina Walter says, “You’ve heard this before: Your brand is the sum of customers’ complete experiences with you across all touch points. Your brand isn’t your company. It isn’t your marketing message. It isn’t even your product. It is an experience — a holistic experience a customer has with your product, your content and... [Read more]

‘Quick Tips Video: How to Use Incentives to Grow Your Email List’ – Aweber Blog

Monica Montesa says, “If you aren’t already offering an incentive to encourage people to sign up to your email list, it’s time to consider it. Incentives like ebooks and discount codes are also great for giving people a taste of what your brand has to offer. In fact, 51 percent of millennials in the U.S. are willing to share their information... [Read more]

‘How to Enable Sales With Content Marketing’ – ‘MarketingProfs’ Blog

Tom Whatley says, “It was only during my time working for a SaaS company that I really came to understand how content worked in a Sales-enablement capacity. Most marketers follow a linear progression in content marketing, which makes sense when building a funnel: We create value and educational material that empowers at the top of the funnel,... [Read more]

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