Ekaterina Walter says, “You’ve heard this before: Your brand is the sum of customers’ complete experiences with you across all touch points. Your brand isn’t your company. It isn’t your marketing message. It isn’t even your product. It is an experience — a holistic experience a customer has with your product, your content and... [Read more]

Monica Montesa says, “If you aren’t already offering an incentive to encourage people to sign up to your email list, it’s time to consider it. Incentives like ebooks and discount codes are also great for giving people a taste of what your brand has to offer. In fact, 51 percent of millennials in the U.S. are willing to share their information... [Read more]

Tom Whatley says, “It was only during my time working for a SaaS company that I really came to understand how content worked in a Sales-enablement capacity. Most marketers follow a linear progression in content marketing, which makes sense when building a funnel: We create value and educational material that empowers at the top of the funnel,... [Read more]

Jimmy Kim and Adeel Chowdhry just opened doors to their Pixel Studio FX Digital Design Platform. It’s a powerful, but simple, web-based e-cover design tool that will allow you create amazingly detailed digital covers for all of your products. This is the e-cover design tool that they use in their own online business for all their products. They have... [Read more]

Jim Yu says, “There has been an incredible explosion of content on the Web. By 2020, the digital universe will grow by a factor of 300, from 130 exabytes to 40,000 exabytes, according to IDC (International Data Corporation). The wealth of information on the Web will be incredible, as will the potential for effective marketing. There is one chief... [Read more]

Karissa Bell says, “Less than a year since Instagram announced its last major milestone, the sharing app’s growth shows no sign of slowing down. The company announced Tuesday that it now has 400 million monthly active users, up from the 300 million in December of 2014. Together, those users post more than 80 million photos a day, the company... [Read more]

Rainmaker team says, “Marketing today, especially online marketing, is all about intersections. So don’t think about doing content or email or multimedia or social — they’re all woven together into one cohesive experience for your customer. This episode of Confessions of a Pink-Haired Marketer is a riff on a talk host Sonia Simone gave... [Read more]

Yesterday was the last day for the special launch price for 'Video Lead System'. Now the price is slowly rising. This is 3 step software that adds professional actors straight into your videos... [Read more]

Dr. Peter J. Meyers says, “The Google landscape is constantly changing. Two years ago, I created the Mega-SERP, and within days it was already outdated. This time, we’ve set out to create a more permanent glossary of Google features – a reference that we’ll update as the SERPs (Search Engine Results Pages) change. If your focus... [Read more]

Greg Sterling says, “It may be premature to call ad blocking a “crisis” for the industry, but it’s obviously an area of significant concern for publishers and advertisers. The IAB (Interactive Advertising Bureau) has suggested that it may sue to try to stop ad blocking; however, the prospect of legal victory is dubious. To the surprise... [Read more]

Verónica Maria Jarski says, “Keep track of social networks’ standards, formats, lengths, and sizes for video by using this all-in-one social video infographic from Italian company Communic Animation. Facebook, for example, requires videos to be smaller than 1.75GB and no longer than 45 minutes. The social network also allows for autoplay... [Read more]

Joshua Zamora's latest software tool is called 'Video Vibe Pro'. This software can quickly bring in visitors to your videos. It can do this because it uses a private social syndication strategy that spreads the word about your videos all around the web... [Read more]

Daniel Burstein says, “Some ads, campaigns and branding ideas are pretty bad. So much so that an old “Saturday Night Live” sketch — featuring Jerry Seinfeld playing the host of a “Jeopardy”-like show with stand-up comedians guessing the punch line — included the frequent answer from Adam Sandler’s character, “Who are the ad wizards... [Read more]

Adriana Lee says, “At the TechCrunch Disrupt conference in San Francisco Monday, three virtual reality proponents hit the stage to talk about the potential—and the pitfalls—of virtual reality. It’s an exciting time for VR pioneers like Richard Marks, head of research and development at Sony; Paul Raphaël of Felix & Paul Studios; and HTC’s... [Read more]

John Durrett says, ” Learning the conversion heuristic (C = 4m + 3v + 2(i-f) – 2a) is part of almost any MECLABS (MarketingExperiments’ parent company) certification, and eventually becomes something you begin applying to everyday life. This empirically established cognitive framework brings structure and clarity to analysis of the sales... [Read more]

New York Times Best Selling Author, Ron Douglas has been using  $5 Facebook ads to get over 500 leads daily. He reports how he did it in 'Five Dollar Posts Quick Start Training'. Follow his process and you may have similar success. Douglas says Facebook has been a gravy train for him.... [Read more]

Last weekend, eCover Creator, Version 2. was announced. Marketers who were quick got the est price, but the grand opening sale is still going on. With this new tool, you can easily create impressive e-book covers, three-dimensional boxes, and DVD covers. And it doesn’t require any design skills. It uses Photoshop to accomplish its magic. Skill... [Read more]

Beth Hayden says, “It’s time for you to send an email to your list — but you’re scared silly. Now that you’ve grown your mailing list beyond just your closest friends and family, sending emails to your subscribers has turned into a nail-biting experience. When you’re sending an email, there are a lot of little details to remember —... [Read more]

Patricio Robles says, “Facebook is by and large a friendly place for brands. Yes, consumers can and do voice their displeasure on the world’s largest social network, but when it comes to what can be done with the click of a mouse, consumers are limited to ubiquitous Like. But that all could be changing. In a Q&A session last week, Facebook... [Read more]

In the last week we have had a focus on Periscope, Twitter's new live streaming video service.  If you haven't read the introduction to Periscope we placed in the  'Curmudgeon's Corner', I urge you to do so, because Periscope is the best friend a marketer has acquired in a long time... [Read more]

Trevor Klein says, “The Moz Blog is built to help you all become better marketers. We couldn’t possibly succeed in that goal if we didn’t have a good sense for who you are and what you’d like to (and need to) see, so we did what anyone would do to get that sense: ask. This summer, we released a survey to ask you all about yourselves,... [Read more]

Kayla Cobb says, “Personalized marketing is a customer-centric trend that’s been on the rise, but it’s one of those trends that can seem unattainable. After all, creating a truly personalized, one-on-one experience between your brand and your customer takes a drastic toll on time, resources and manpower. Or at least that’s what you would... [Read more]

Martin Beck says, “Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a “dislike” button, but it will give people a shorthand way to express other-than-positive emotions. That could mean an emoji-based interface, as some Facebook patents seem to indicate. Or... [Read more]

Baer says, “PR! It’s powerful. It’s magical. It’s mandatory. For everyone. But wait—is it? No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have—not for every business at every stage. For some very young companies, it can be a waste of money. For others, it can be the move that makes the company happen. Let’s... [Read more]

Luke Richards says, “The ecommerce part of our massive, monthly-updated, Internet Statistics Compendiumsaw a wealth of fresh data and trends hit its pages this week. The past couple of months have seen some especially excellent freely available stats focusing on online retail across some of the world’s less-analysed markets. With comScore releasing... [Read more]

Jonathan Crossfield says, “I’m a strong believer that good writing should never sit on the fence, which is why I was pretty scathing in my column last year about social media automation. If a magazine column can be said to have a sequel, then this one should probably be retitled “Automation Wars 2: Jeff Bullas Strikes Back.” Except Jeff... [Read more]

Alex Bashinsky says, “There’s no denying that popups, especially exit popups, work. But there’s also no denying that they tend to annoy website visitors. Some people even go as far as closing their browser window as soon as they see a popup. Of course, that’s not something you want your website visitors to do. So how can you... [Read more]

David Ly Khim says, “You just sent a cold email to a prospect and you’re excited. The prospect is a perfect fit and you crafted a personalized email sure to pique their interest. But as the days pass to no response, your enthusiasm turns to worry. Why haven’t they answered? Could it be that they never got your email in the first place? And... [Read more]