Allison Howen says, “Merchants who are looking for ways to increase conversions this holiday season should consider incorporating more videos into their e-commerce sites. In fact, a new report from Invodo reveals that online shoppers who view video are nearly two times (1.8) more likely to make a purchase compared to shoppers who did not watch... [Read more]

Greg Sterling says, “A new mobile advertising study, commissioned by xAd and carried out by Nielsen, holds some important and perhaps surprising findings for marketers. Many people have long known that the click-through (CTR) is not a very useful metric for display ads and mobile display ads in particular. This study proves it. At very best... [Read more]

Michael Gerard says, “As companies grapple with the challenges of producing high-quality content on a consistent basis, many are turning to outsourcing options, including freelancers or agencies, to meet their content needs. Some 17% of companies are outsourcing content to agencies or freelancers, or both, according to a recent survey by Curata... [Read more]

Video Spin Blaster Pro: Creates Professional Videos #ad Vlad and Stoica have just released their latest software in their Blaster product line. It is version 2.0 of Video Spin Blaster Pro. If you want your videos to be created in minutes and to be professional quality, and have features such as: • A realistic human-sounding voice (not a computerized... [Read more]

Katie Richards says, “The rise of programmatic advertising, the automated buying and selling of ads online, has sparked a number of concerns from brands, publishers, and advertisers alike about wasted ad dollars and fraud. From the quality of ad inventory to fraudulent traffic, ad fraud can cost brands and advertisers millions each year. The Interactive... [Read more]

Adam Robinson says, “With the rise of social media as a leading communication channel, it is tempting to dismiss email marketing as an antiquated communication tool and focus communication efforts elsewhere. Here are five reasons why this is a bad idea: 1. Email is More Personal If social media is the reception hall of online communication, email... [Read more]

Return Path team says, “If your business is sending email, you won’t want to miss this webinar. Please join me this Wednesday as I look at the findings from our latest email deliverability benchmark report. I’ll review the current state of affairs for email deliverability, how each country fared, which industries are struggling the most,... [Read more]

If you use the web in your marketing, you will know that an appealing web site makes a big difference in how long people stay on your site. That affects their likelihood of buying (or, in general, taking action, such as opting in), and it affects the way the search engines view your site, which can bring you more visitors. In Phil Fogliani‘s new... [Read more]

Karissa Bell says, “Twitter released an iOS 8 friendly update last week that included a new profile design and interactive notifications. But although the most noticeable change was the revamped profiles, many users are unhappy with parts of the update — largely because it changes the location of draft tweets and lists. Luckily, both are still... [Read more]

Brian Clark says, “Four years ago this month, Copyblogger Media was born. Up until that point, I had launched several businesses off of Copyblogger, with several smart partners. Each of those individual businesses were killing it and had me involved, but those smart individuals weren’t collaborating with each other … because why would they? The... [Read more]

Pamela Vaughan says, “Okay, it’s not quite the end of the month yet — but that’s okay. You can analyze your blog leads any time you want to. Last month, I wrote a blog post about why we all need to stop neglecting our old content. The impetus for the post came from some recent analysis I did about our blog leads. The impetus... [Read more]

YouTube recently became the second largest search engine AND social site. Yet, YouTube is the most under-utilized free traffic source in the world.... [Read more]

Hannah Morrell says, “When do you check your personal email? Do you let it build up throughout the work week and go through it during the weekends? Do you check it on Monday when you’re also sorting through your work email? Or do you check it while you’re at lunch or on a quick, but much-needed, break from work? In today’s MarketingExperiments... [Read more]

Marcus Tober says, “Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you... [Read more]

Daniel Gilbert says, “AdWords is ending exact match. Here’s a script to stop ‘close variant matching’ and keep exact match…exact. Every so often, Google announces a change to AdWords that has significant consequences for account management. Last year the big shift was the introduction of Enhanced Campaigns, the main element... [Read more]

Gavin McLelland knows that every online marketer hopes to turn visitors into Subscribers.  So he built 8 conversion tools and combined them into a WordPress olugin he calls 'WP Generation Plugin'.... [Read more]

Jessica Bowers says, “It’s Social Saturday, again. This week, I want to take you a trip back through time. All the way back to 2009, when I first joined Twitter. At the time, I thought this new social media platform was limited to connecting with others at conferences or meetings. I didn’t realize its full potential. But I signed up for a profile... [Read more]

Kara Swisher says, “What would you say about an Internet company that is now sitting on upward of $35 billion in cash and relatively liquid assets that still has one of the largest audiences in the Web? And what would you say if that core business were now worth only about $6 billion? To put it in context, that is a fraction of LinkedIn’s $26 billion... [Read more]

Sarika Periwal says, “Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing day, getting noticed by your audience is becoming more and more difficult. Facebook pages and Twitter feeds are overcrowded.... [Read more]

Russell Brunson has two new videos and, at the end, he is promoting an upcoming product he calls 'ClickFunnels'.... [Read more]

Joe Chernov says, “During a 1967 post-fight interview with Muhammad Ali, legendary sports broadcaster Howard Cosell said to the fiery champ, “You’re being extremely truculent.” Without pausing to catch his breath, Ali replied, “Whatever ‘truculent’ means, if that’s good, I’m that.” I’ve always thought Ali’s response was... [Read more]

Derek S. says, “Trust in a brand takes time to fully obtain and only seconds to lose (just as Target and Home Depot). As the holiday season rapidly approaches and companies gear up for the influx of business they expect (and hope) to receive, it’s vital they earn consumers trust as much as possible in the short amount of time before the holidays... [Read more]

Inklyo says, “Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unlikely that customers will just happen to stumble upon your website and engage with your business. You have to be the one to put it out... [Read more]

'Total Video Takeover' is still available, but you had better be quick. With millions upon millions of videos on YouTube competing for attention, getting yours noticed can take some doing.... [Read more]

Tamara Littleton says, “Scaling a successful social media brand campaign to reach (and be relevant to) millions of people across the world is no mean feat. A truly international campaign will be relevant across different countries, cultures, languages and timezones. The campaign might have a great creative idea at its heart, but the structure, process,... [Read more]

Rachel Balik says, “In its earliest days, advertising meant putting up a billboard or taking out an ad in a newspaper. If sales increased, it was generally declared that an advertising campaign was working. Although remedial and inexact, this type of measurement embodied the true purpose of an ad campaign: drive revenue. The downside is there... [Read more]

Derek S. says, “Email has been at the forefront of B2C communication for years. This all-important channel has managed to weather the constant influx of new technology and thrive. However, as the number of emails is expected to increase over the next three years, marketers are left with no choice but to figure out how to make their emails stand... [Read more]