Verónica Maria Jarski says, “A whopping 76% of emails include social media buttons, but only 14% of emails include social images, according to the following infographic by Curalate and Movable Ink. Why is there such a big gap? Some 52% of surveyed marketers mentioned “different databases and systems” as the biggest challenge in incorporating... [Read more]

Marketing Land team says, “This week, our sister site, Digital Marketing Depot, is hosting two webcasts: Tomorrow, Tuesday, September 22, ?Social Media: ?Risk or Reward for Your Brand??covers the latest in social media compliance. With social media hacks increasing in frequency and severity, all organizations need help managing social media... [Read more]

Jami Oetting says, “Using Facebook is easy enough — most of the 1.49 billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective. The problem is that these new features... [Read more]

This is the last day for the special launch price for Video Lead System. Price expires at 8 PM EDT. This is 3 step software that adds professional actors straight into your videos. Their professionalism can result in more engagement, more clicks and more commissions and the improvement can be almost overnight. Video Lead System has been a proven conversion... [Read more]

Aaron Orendorff says, “Next to Buy Now, what is the most profitable click your business can target? Subscribe. As CMI’s Joe Pulizzi explains: While larger enterprises are fighting silo battles, politics, and tearing each other apart focusing on (sometimes) meaningless metrics, small players with patience and passion are building audiences and... [Read more]

Baer says, “It was another huge night in politics on Wednesday, as CNN hosted the second Republican debate for the 2016 race to the White House. While playing GOP debate bingo, we stayed up late to track the conversations and reporting of the debate, gathering a ton of realtime insights and data. Some highlights? From Donald Trump telling Rand Paul... [Read more]

John Durrett says, ” Learning the conversion heuristic (C = 4m + 3v + 2(i-f) – 2a) is part of almost any MECLABS (MarketingExperiments’ parent company) certification, and eventually becomes something you begin applying to everyday life. This empirically established cognitive framework brings structure and clarity to analysis of the sales... [Read more]

Last weekend, eCover Creator, Version 2. was announced. Marketers who were quick got the est price, but the grand opening sale is still going on. With this new tool, you can easily create impressive e-book covers, three-dimensional boxes, and DVD covers. And it doesn’t require any design skills. It uses Photoshop to accomplish its magic. Skill... [Read more]

Beth Hayden says, “It’s time for you to send an email to your list — but you’re scared silly. Now that you’ve grown your mailing list beyond just your closest friends and family, sending emails to your subscribers has turned into a nail-biting experience. When you’re sending an email, there are a lot of little details to remember —... [Read more]

Patricio Robles says, “Facebook is by and large a friendly place for brands. Yes, consumers can and do voice their displeasure on the world’s largest social network, but when it comes to what can be done with the click of a mouse, consumers are limited to ubiquitous Like. But that all could be changing. In a Q&A session last week, Facebook... [Read more]

Trevor Klein says, “The Moz Blog is built to help you all become better marketers. We couldn’t possibly succeed in that goal if we didn’t have a good sense for who you are and what you’d like to (and need to) see, so we did what anyone would do to get that sense: ask. This summer, we released a survey to ask you all about yourselves,... [Read more]

Joshua Zamora's latest software tool is called 'Video Vibe Pro'. This software can quickly bring in visitors to your videos. It can do this because it uses a private social syndication strategy that spreads the word about your videos all around the web... [Read more]

Kayla Cobb says, “Personalized marketing is a customer-centric trend that’s been on the rise, but it’s one of those trends that can seem unattainable. After all, creating a truly personalized, one-on-one experience between your brand and your customer takes a drastic toll on time, resources and manpower. Or at least that’s what you would... [Read more]

Martin Beck says, “Facebook’s Like button is about to have company. One question: Will marketers give it the thumbs up? It almost certainly won’t be a “dislike” button, but it will give people a shorthand way to express other-than-positive emotions. That could mean an emoji-based interface, as some Facebook patents seem to indicate. Or... [Read more]

Baer says, “PR! It’s powerful. It’s magical. It’s mandatory. For everyone. But wait—is it? No matter what your colleagues or favorite websites tell you, PR isn’t always a must-have—not for every business at every stage. For some very young companies, it can be a waste of money. For others, it can be the move that makes the company happen. Let’s... [Read more]

New York Times Best Selling Author, Ron Douglas has been using  $5 Facebook ads to get over 500 leads daily. He reports how he did it in Five Dollar Posts Quick Start Training. Follow his process and you may have similar success. Douglas says Facebook has been a gravy train for him... [Read more]

Luke Richards says, “The ecommerce part of our massive, monthly-updated, Internet Statistics Compendiumsaw a wealth of fresh data and trends hit its pages this week. The past couple of months have seen some especially excellent freely available stats focusing on online retail across some of the world’s less-analysed markets. With comScore releasing... [Read more]

Jonathan Crossfield says, “I’m a strong believer that good writing should never sit on the fence, which is why I was pretty scathing in my column last year about social media automation. If a magazine column can be said to have a sequel, then this one should probably be retitled “Automation Wars 2: Jeff Bullas Strikes Back.” Except Jeff... [Read more]

Alex Bashinsky says, “There’s no denying that popups, especially exit popups, work. But there’s also no denying that they tend to annoy website visitors. Some people even go as far as closing their browser window as soon as they see a popup. Of course, that’s not something you want your website visitors to do. So how can you... [Read more]

In the last week we have had a focus on Periscope, Twitter's new live streaming video service.  If you haven't read the introduction to Periscope we placed in the  'Curmudgeon's Corner', I urge you to do so, because Periscope is the best friend a marketer has acquired in a long time... [Read more]

David Ly Khim says, “You just sent a cold email to a prospect and you’re excited. The prospect is a perfect fit and you crafted a personalized email sure to pique their interest. But as the days pass to no response, your enthusiasm turns to worry. Why haven’t they answered? Could it be that they never got your email in the first place? And... [Read more]

Rainmaker team says, “The New Business Podcast has now officially become Youpreneur.FM. This first Youpreneur.FM episode kicks off with host Chris Ducker discussing the importance of why entrepreneurs need to go back to basics when it comes to building their businesses. Chris changed the name of the show to coincide with the launch of the Youpreneur... [Read more]

Susan Waldes says, “In March, I wrote a two-part series on Marketing Land about my experience with Gmail Sponsored Promotions (GSP) and best practices for utilizing the platform. Part 1 focused on the basics of the ad type, where it shows up, what kind of results advertisers should expect, and how to set up a campaign. Part 2 focused on strategies... [Read more]

Kevin McGirl says, “Golf is a tricky game: greens are unpredictable, bunkers are commonplace, and heaven forbid if it’s windy. Holes-in-one are rare and that makes for a lot of walking. Having someone to carry your bags, work out yardage, and simply rely on (like the professionals) would make all the difference in the world. Now imagine if you... [Read more]

John Fetto says, “Today’s consumer is in a constant state of discovery, driven by digital connections and characterized by immediacy, convenience and context. Having the right content in the right place when your audience needs it demands marketers take an audience-centric approach. In order for content to successfully communicate a brand’s... [Read more]

Brian Honigman says, “Marketing has always been about the sharing and spreading of ideas, and as the mediums we choose to communicate with have changed, so has the nature of sharing. Bryan Kramer’s insightful and perceptive book, Shareology takes a broad forward-thinking look at the nature of sharing in the wake of current trends in communication,... [Read more]

Matthew Myers says, “Since the Mad Men days, the process of creating ad campaigns has remained more or less the same: Brands tell agencies their marketing objectives, agencies come up with campaign ideas to fulfill those objectives, agency creative teams put them into practice, and brands weigh in at every step. Revisions, rewrites, reshoots…... [Read more]