Derek S. says, “Email has been at the forefront of B2C communication for years. This all-important channel has managed to weather the constant influx of new technology and thrive. However, as the number of emails is expected to increase over the next three years, marketers are left with no choice but to figure out how to make their emails stand... [Read more]

Martin Beck says, “U.S. adults will spend 21 minutes a day, 6% of their total time with digital media, on Facebook in 2014, but the social network pulls in 10% of U.S. digital advertising spending, according to figures released this week by eMarketer. That over-indexing stands in direct contrast to all other digital media that eMarketer tracks.... [Read more]

Lindsay Kolowich says, “It’s no secret that more and more people are accessing the internet using their mobile devices in addition to or in place of desktop computers. But what they’re doing on those mobile devices is even more compelling for marketers like us. According to Google’s Mobile Path to Purchase report, search engines... [Read more]

YouTube recently became the second largest search engine AND social site. Yet, YouTube is the most under-utilized free traffic source in the world. For years, YouTube has been ignored by e-commerce vendors of all sizes, Amazon top sellers, publishers, authors, and product developers. They are putting their ad dollars elsewhere. Besides that, many of... [Read more]

Verónica Maria Jarski says, “The e-commerce world is rapidly changing, with fierce competition on a global scale. “In the United States, e-commerce is growing at 4X the rate of retail, while in China, it grew a staggering 51% in 2013,” reports Baynote in the following infographic. The 302 largest e-tailers in France, Germany, and... [Read more]

Pamella Neely says, “You don’t need rel=author tags on your site anymore. Google no longer tracks data from them. All authorship results in Google search are gone, too. And don’t look for Authorship functionality in your Google Plus profile, either — it’s been removed. Google has ended Google Authorship. There were signs of this coming If... [Read more]

Craig Brockman says, “While obvious to some, cross-channel marketing is not the same as multichannel marketing. Many organizations run traditional campaigns in multiple channels and believe it’s one and the same. The missing ingredient is, of course, integration. These days, customers expect authentic conversations wherever and whenever they... [Read more]

Gavin McLelland knows that every online marketer hopes to turn visitors into Subscribers. So he built 8 conversion tools and combined them into a WordPress olugin he calls WP Generation Plugin. To do that, you need to get the visitor’s attention with your offer of a subscription. These 8 tools make it easy to stop visitors and get them to take... [Read more]

Inklyo says, “Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unlikely that customers will just happen to stumble upon your website and engage with your business. You have to be the one to put it out... [Read more]

Morgan Jacobson says, “When you think of upselling, think of fast food restaurants. Really! They pretty much perfected the art with their “would you like fries with that?” and their “would you like tomake that combo a large?” Asking for a bigger sale might seem tough, especially since the customer just willingly opened their wallet, but... [Read more]

Ryan Lytle says, “Social Good Summit 2014 marks the fifth annual congregation of some of the world’s brightest minds in the social good space. While the event takes place in New York City, the conversations on social media extend the event to a global audience. Thousands of people will join the #2030NOW discussions on Sept. 21 and 22 to contribute,... [Read more]

Russell Brunson has a new video and, at the end, he is promoting an upcoming product he calls ClickFunnels. Watch the video; get on his early-bird list; get a free trial. It’s that simple. And you will also get a ticket to his live pre-view webinar so you can see the new  ClickFunnels days before it’s open to the public. Check it out... [Read more]

Jeff Rajeck says, “Marketing advice is often specific to a particular campaign, and difficult to apply generally. Here’s a list of things that all marketers can do to improve theirFacebook advertising. I love reading digital marketing success stories. They are great for getting to know what others in our industry are doing and for learning... [Read more]

Rand Fishkin says, “Google is drawing connections between semantic concepts and brand names, and it’s affecting SERPs. In today’s Whiteboard Friday, Rand explains that process, offering tips on how we can help make sure our own brands are included”. How Google is Connecting Keyword Relevance to Websites through More than Just Domain... [Read more]

Emily Collins says, “I recently interviewed a number of companies about their approach to customer loyalty. In each conversation I asked a variation of the question “How do you define and measure customer loyalty?” And what struck me is that while many companies define loyalty using various terms like share of wallet, length of relationship,... [Read more]

Total Video Takeover is still available, but you had better be quick. With millions upon millions of videos on YouTube competing for attention, getting yours noticed can take some doing.... [Read more]

Martin Beck says, “Pinterest continued the slow process of pinning down its advertising plans today by announcing updates to its privacy policy, effective Oct. 19. Yes, one month from today. “Our plan now,” wrote Pinterest’s Julie Park in a blog post, “is to make Promoted Pins more relevant to Pinners, and help advertisers understand... [Read more]

Kelly Shepsco says, “Instagram. Everyone loves it. It’s one of the world’s most popular social media platforms, because it focuses on visual content. In fact, 90% of the information transmitted to the brain is visual—and visuals are processed 60,000X faster in the brain than text. It’s no wonder why there are more than 75 million active... [Read more]

Matt Kamp says, “”Pushy” isn’t the first word you want prospects to associate with your profession, but it’s a term that’s plagued the sales industry for years — and for good reason. With the old-school sales approach, you searched for prospects with the biggest budgets and incessantly pitched your products or services... [Read more]

Nearly every online marketer alive does keyword research.  And most of them use Google Keyword Tool, or a commercial tool that uses it behind the scenes. That population of keywords is heavily mined every day.... [Read more]

Tamara Littleton says, “Scaling a successful social media brand campaign to reach (and be relevant to) millions of people across the world is no mean feat. A truly international campaign will be relevant across different countries, cultures, languages and timezones. The campaign might have a great creative idea at its heart, but the structure, process,... [Read more]

Andrew Cravenho says, “Today, consumers are bombarded with messages from marketers about how those marketers’ products or services are better than those of others, and how their offerings will fulfill consumers’ needs and expectations better than the offerings of competitors. As they receive competing marketing messages from different... [Read more]

Harsh Ajmera says, “Customer service has rapidly progressed on social media. Gone are those days when your customers would write a letter or pick up the phone and wait in queue for the customer service executive to solve their problems. Now your audiences take to social platforms immediately to voice their displeasure and expect an instant reply.... [Read more]

Drew Laughlin has put together his second Local Freebie Funnel. He has created this kit so you can quickly and easily offer these services to local businesses. Laughlin has created over 50 marketing products for consultants to local businesses. Dozens of consultants use them in selling services to local businesses.... [Read more]

Jeffrey Hammond says, “Happy iPhone 6 day. If you’re reading this you’re proabably not standing in line hoping to get your hands on Apple’s latest devices. My colleague Mike Facemire drove past the local Apple store in Back Bay last night at 1 A.M. on the way home from Logan airport and described the scene as “nuts”.... [Read more]

Selena Larson says, “Just because Twitter wants to be more like Facebook doesn’t mean Facebook doesn’t want to be more like Twitter. About a month after Twitter started aping Facebook, shoving “curated” tweets in your timeline and suggesting strangers you should follow, Facebook is now getting into the “trending topics”... [Read more]

Puru Choudhary says, “If you consider social media as a serious marketing channel, it’s important that you measure your efforts and see what’s working. It’s useful to think of it as a paid channel where you pay with your time. Let’s say I want to promote one of the Terminus blog posts on Twitter. I can be lazy and just click the Tweet button... [Read more]