Kevin McGirl says, “Golf is a tricky game: greens are unpredictable, bunkers are commonplace, and heaven forbid if it’s windy. Holes-in-one are rare and that makes for a lot of walking. Having someone to carry your bags, work out yardage, and simply rely on (like the professionals) would make all the difference in the world. Now imagine if you... [Read more]

John Fetto says, “Today’s consumer is in a constant state of discovery, driven by digital connections and characterized by immediacy, convenience and context. Having the right content in the right place when your audience needs it demands marketers take an audience-centric approach. In order for content to successfully communicate a brand’s... [Read more]

Brian Honigman says, “Marketing has always been about the sharing and spreading of ideas, and as the mediums we choose to communicate with have changed, so has the nature of sharing. Bryan Kramer’s insightful and perceptive book, Shareology takes a broad forward-thinking look at the nature of sharing in the wake of current trends in communication,... [Read more]

Graphic designer, Yoedi Wahyudi has been designing beautiful marketing art for years. A while back he created 'eCover Creator Version 2' to help non-designers create professional covers for e-books... [Read more]

Matthew Myers says, “Since the Mad Men days, the process of creating ad campaigns has remained more or less the same: Brands tell agencies their marketing objectives, agencies come up with campaign ideas to fulfill those objectives, agency creative teams put them into practice, and brands weigh in at every step. Revisions, rewrites, reshoots…... [Read more]

Roger Williams says, ““Viewability” is the buzzword du jour in the ad tech world, yet only a small number of advertisers are actually using viewability metrics to measure campaign performance and set benchmarks. In fact, though click-through rate (CTR) has been widely panned as ineffective for measuring the true value of a display campaign,... [Read more]

Carly Stec says, “When our jeans no longer fit, we buy new ones. When our coffee pot starts to make a funny noise, we beeline it to Bed Bath & Beyond to pick up a replacement. Seems reasonable, right? So what makes your website any different? When performance declines, will you settle for the same results month after month? Or will you...&nnbsp;[Read more]

Joshua Zamora's latest software tool is called 'Video Vibe Pro'. This software can quickly bring in visitors to your videos. It can do this because it uses a private social syndication strategy that spreads the word about your videos all around the web... [Read more]

David Johnson says, “With server-hosted virtual desktops (VDI), you take something that used to be a few centimeters from someone’s fingertips – their Windows desktop – and move it sometimes thousands of miles away, and you expect them to be okay with that. It’s possible, but choose your technology vendor wisely, because the... [Read more]

Simon Crofts says, “So you already have your content. Hopefully it was well researched and will have an amazing effect on your audience when they see it. But you aren’t happy just to wait for some magical social or viral result though, you want to give it a push, get it out there and see results now. Paid for placement is probably the way to... [Read more]

MOZ team says, “When you’re creating content, especially when you’re a smaller shop without much inherent authority, it’s often a good idea to publish that content on a different site — one that does have authority and can help you rank by linking back to the original version on your site. What types of platforms should... [Read more]

New York Times Best Selling Author, Ron Douglas has been using  $5 Facebook ads to get over 500 leads daily. He reports how he did it in Five Dollar Posts Quick Start Training. Follow his process and you may have similar success. Douglas says Facebook has been a gravy train for him... [Read more]

Stefanie Flaxman says, “Content alone doesn’t grow your business. Only the right type of content, combined with a focused strategy, has the power to connect with your target audience and inspire those individuals to take actions that help you achieve your business goals. Do you know the difference between mere content and exceptional content... [Read more]

Ginny Marvin says, “Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company will begin passing browsing data from websites and apps that use Facebook Like, Share or Send buttons (and it’s hard to find ones that don’t) into its ad systems. On Tuesday,... [Read more]

Jason Parks says, ““It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” If you are determined to create a killer search-engine-optimization strategy, take Mark Twain’s quote to heart. With the proper strategy and execution, your company has the potential to compete with a billion-dollar business... [Read more]

In the last week we have had a focus on Periscope, Twitter's new live streaming video service.  If you haven't read the introduction to Periscope we placed in the  'Curmudgeon's Corner', I urge you to do so, because Periscope is the best friend a marketer has acquired in a long time... [Read more]

James McQuivey says, “There is a fundamental division at the heart of the digital economy. Digital tools make it possible for any company to build a direct relationship with its customers. At the same time, new digital intermediaries can use the same digital tools to create unprecedented intermediary roles. Torn between two lovers, anyone? We’re... [Read more]

Tom Whatley says, “When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world. They’ve long been known to have highly perceived value and convert well. However, not much has changed over the years. A whitepaper is still a whitepaper. You fill in a form, you download it, you read it. How can we spice the... [Read more]

Mark Roberg says, “Did you know that Franz Kafka’s “The Metamorphosis” was actually just an allegory for the changing nature of the European sales model in the early 19th century? While that might just be an urban legend, sales is once again undergoing a universal and fundamental change in order to meet the demands of a more informed and... [Read more]

Jack Hopman, who has specialized in Offline Marketing for more than 6 years, and has, in recent months, been sharing his insights with other marketers, has just come out with another product. You may remember that, in July, Hopman created 'Maps Hero' to show you how make corrections in a business's online presence in search engines... [Read more]

Kristen Vanstrom says, “As an entrepreneur or new business owner, affordable marketing methods are an absolute must have. If you aren’t careful about your monthly spend, especially in the first year or so of business, you will notice tons of missed opportunity, and even worse, a bunch of wasted marketing spend. Below is a list of my go to,... [Read more]

Rainmaker team says, “Tara Gentile is a very smart entrepreneur who’s just published a short, affordable book on one of Brian Clark’s favorite topics — listening. It’s a critical skill for developing products and services. Once Brian got into the product and software game, he started with an audience, rather than the product or service.... [Read more]

Samuel Edwards says, “There are marketing campaigns and then there are clever marketing campaigns. The former may resonate with you, but they’ll rarely stick with you. The latter are memorable and unique. How would you grade your marketing campaigns? Are they clever, or merely average? If you need a little inspiration, check out the following... [Read more]

Daniel Faggella says, “When we left off in Part 1, we were just getting into the brass tacks of generating consistent leads with your blog. Today, we’re going to go deep into the tactics, but I want to serve up a warning: If you haven’t read Part 1 of this series, you need to do that first. Tactics without the underlying strategy will not... [Read more]

Craig Hanana says, “A conversation with Michael Griffith, VP of User Experience and Executive Creative Director at Bottle Rocket. Bottle Rocket is an award-winning mobile strategy, design and development company leading brands like NBCUniversal, Coca-Cola, Starwood Hotels and Resorts, PetSmart and Mary Kay through mobile innovation. Michael... [Read more]

Lilya Smirnova says, “The time it takes a reader to engage with your marketing collateral has not mattered much—until now, because the average attention span of an adult shrank from 12 seconds to 8 seconds over the past decade, according to the Statistic Brain Research Institute. You now have to capture your reader’s attention at the... [Read more]

Martin Beck says, “Periscope today launched web profiles to give its broadcasters a beachhead on the desktop. Born in March as a mobile video live-streaming app, the Twitter-owned network has steadily added features for people stuck in the office or just partial to computers. In June, it gave people the ability to watch replays on the desktop... [Read more]

Lindsay Kolowich says, “In the seemingly eternal struggle to keep up with Google’s algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people’s websites to your own website. While... [Read more]

Graphic designer, Yoedi Wahyudi has been designing beautiful marketing art for years. A while back he created eCover Creator Version 2 to help non-designers create professional covers for e-books. Yoedi has been hard at work and today he is releasing a new, inproved collection of eCovers, eCover Creator, Version 2. This new version is a collection of... [Read more]