Mark Runyon says, “Does content still play a major role in increasing website traffic? In a word, yes. But it’s the quality of the content that drives increasing traffic to your site, not the volume. Also, don’t think of content as only text. Content in the form of videos, pictures, and technology algorithms that help a user find... [Read more]

Ginny Marvin says, “Another nail in Adobe Flash’s coffin is getting hammered in today. Google is now beginning to pause Flash-based ads by default in its Chrome browser. Google announced the move to automatically pause plug-in content, including Flash ads, in Chrome in June as a way to speed up page loads and cut down on battery drain now... [Read more]

Adam Toren says, “Social video marketing plays on the most important aspects of basic human nature: the art of storytelling. Where viral videos are all about numbers, social videos are all about connections and conversations. Here are three ways social video marketing can be good for your business. 1. Emotional connections drive brand loyalty. It... [Read more]

At 11:00 EDT, Mark Thompson and Matt Callen announce Rebrand Apps. You probably are aware of Thompson and Callen. In the last few years, they have produced many software products, such as EasyVSL, Webinar Ignition, PressPlay, Heat Map Tracker and many others. Now they are releasing a bundle of 4 new software producs, with white label rights, called... [Read more]

Yuyu Chen says, “At MTV’s Video Music Awards on Sunday night, Twitter gave a select group of celebrities a sneak-peek of its unreleased photo and video editing tools. Is the move indicative of a forthcoming Instagram-like mobile app? Facebook’s leap into social photography via its purchase of Instagram three years ago has certainly served... [Read more]

Andrea Francis says, “Every marketer has a story about getting penalised by Google. Evidence suggests that though many websites have been penalised (not just by the big updates, but also by one of the thousands of tiny little manual Google updates), the average marketer or webmaster hasn’t noticed. According to Kissmetrics, only 5% of penalised... [Read more]

Christopher Lochhead says, “Asking why Google created Alphabet is the wrong question. The right questions to ask are: Why did Google miss social networking? How is it that limo company Carey didn’t see the opportunity in smartphone-powered transportation and Uber’s founders did? Why did it take SAP until 2011 to get into cloud apps, twelve... [Read more]

Building your first website (or your second or third, for that matter) can be a challenge. You want to use it to build a recurring income, but there are a lot of things you need to put in place: Create a giveaway product so people will opt-in to your mailing list... [Read more]

Ken Bowen says, “For over a decade, MarketingExperiments has stressed the importance of customer reviews. When our Customer Ratings Tested Web clinic was originally broadcast in 2004, Shopping.com was the third-most popular ecommerce site in America, and Amazon’s annual revenue was a mere 7% of what it has since become. In the ten years since,... [Read more]

Brian Clarke says, “The company formerly known as Copyblogger Media turns five years old today. It was September 1, 2010 that the adventure that began with a one-man blog in 2006 went to a whole new level. The scene that sticks out in my mind, however, happened a couple of months before the official start date for the company. We had just figured... [Read more]

Kelsey Libert says, “We’ve all heard the decades-old myth that the average consumer is bombarded with up to 5,000 ads a day. But if someone wanted to, he or she could get that number closer to zero. Just search for “how to block ads” and you’ll find more than 700 million answers. Ad-avoidance is a growing issue for marketers... [Read more]

You typically make whiteboard videos using pre-designed components; a picture of a man, one of a desk and one of a chart, for example.There are a lot of packages of graphics available for use in whiteboard videos, but many of them are overused and many others are of low quality.. [Read more]

Verónica Maria Jarski says, “What you put into your email, when you send it, and who opens it can make or break your email campaign. Here’s a closer look the importance of each of those factors, according to the following Constant Contact infographic. What are you putting into your email? About 20 lines of text and three or fewer images... [Read more]

Parry Malm says, “One of Econsultancy’s main retention and sales channels is email marketing. Duh! Same as nearly every other company on the planet. Email works because it’s the foundation of online marketing. But… is Econsultancy’s subject line language optimal? We analysed the emotional power of 82 of its recent email subject... [Read more]

Doug & Polly White say, “Whoever said, “If you build a better mousetrap, the world will beat a path to your door,” was lying. If the world doesn’t know you have a better mousetrap, no one will be knocking on your door. To succeed, you have to tell the world about your offering — you have to market. On the other hand, marketing... [Read more]

Austin Anthony has created new Video-Maker/Video-Ranking Software, called 'Profits Play',  that could lead to lots of people watching those videos without extra time or work spent generating traffic. The early adopters are already doing it... [Read more]

Angie Pascale says, “Marketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, and spread brand awareness. It’s never too early to build your strategy and start planning for the increased interest, activity, and sales online. As most people prepare for... [Read more]

Marketing Land team says, “Advancements in marketing automation have created an opportunity for agencies and marketing teams to be the lifeline for their clients. The roles for marketing teams have evolved into supporting a multitude of responsibilities including customer and prospect engagement, relationship management, data analysis and technical... [Read more]

Eric Siu says, “Stop me if this sounds familiar: You hear everybody talking about how great an opportunity YouTube advertising is. After all, this video-sharing website claims that more than 4 billion videos are viewed each day. That actually bigger than Facebook’s reach (and growing). So you set up your own in-stream ads, and nothing... [Read more]

You were probably taught to do affiliate marketing by sending people from your email list to a sales page for the product you are promoting. That's the standard process... [Read more]

Russ Fradin says, “Use these five tactics to get your employees engaged with your brand. They include letting employees share company content and asking them to contribute their feedback and critiques. It’s no secret to marketers that content is the key to driving results. Regardless if you’re seeking traffic, clicks, leads, conversations, downloads,... [Read more]

Ayaz Nanji says, “Are enterprise-level companies creating content pieces that are grammatically accurate and easy to read? To find out, Acrolinx deployed its proprietary linguistics analytics engine to examine the public-facing Web pages—blog posts, product pages, press releases, etc.—of 170 large global brands. The content of each company... [Read more]

Christopher Ratcliff says, “Delivering a brilliant customer experience is all about balancing genuine emotions with the right tools. It’s not enough to use technology to deliver a personalised experience on a website, brand’s have to create and measure its emotional impact across every channel to help build relationships and stand out from... [Read more]

Brian Sutter says, “Facebook is the big kahuna of social media. It’s also one of the must-do marketing strategies for local businesses, considering 73 percent of consumers believe Facebook is the most important social media platform for local businesses. Businesses have gotten the message. According to a recent survey of 1,000 small business... [Read more]

Ayaz Nanji says, “Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics. The report was based on an analysis of the the top 30 search results for 10,000 relevant keywords and 300,000 websites appearing... [Read more]

Steve Olenski says, “In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word out about a business’ products or services, while sales teams pitch customers directly. Inbound marketers are often seen as farmers, while their outbound counterparts in sales are seen as hunters. Though... [Read more]

Entrepreneur team says, “When it comes to initiating PR efforts, it’s crucial to have a plan in place. It’s a great resource to have and to use as a guide. It will help you strategize, implement and map out your PR efforts so you’re never left clueless on what the next steps are. These five5 tips are imperative for developing a rock star... [Read more]