ClickBank team says, “Being an entrepreneur is always tricky, as you have to bring a product idea to a large market fairly quickly in order to see success. The Internet can make this challenge easier. By deploying online marketing strategies, you can garner attention for your product without a massive advertising budget. Best of all, you will not... [Read more]

Jeanne Jennings says, “A few tips for alerting readers in a friendly, rather than militant, way that you don’t monitor certain email addresses. A full half of the transactional messages I recently reviewed in my inbox asked me not to reply to the email. In this age when most companies are actively trying to engage them in social media, why... [Read more]

Pamella Neely says, “Welcome emails are one of the first key steps to long-term success with email marketing. They build trust, reduce opt-outs, and get sales upfront. Welcome emails typically get three times the clicks and sales as a standard promotional email. They’re also a terrific way to get ready for Christmas, which will be only 114... [Read more]

Video Experts, Matt Houghton and Todd Gross, have a new training course, Incredible Green Machine. Green screen technology, long used in TV, gives you a lot of flexibility in your videos. You can place your speaker (you or a paid representative) in front of a famous landmark, in front of a bank of TVs (like some TV anchors), a podium or anything else... [Read more]

Ginny Marvin says, “This week, AdAge has an interview with the head of Google ads, Sridhar Ramaswamy, that is worth reading in its entirety. It’s the first interview Google’s senior VP of advertising and commerce has given since taking over the role he once shared with Susan Wojcicki, now YouTube’s CEO, in February. An eleven year veteran... [Read more]

Peterd says, “Remember that time you clicked a link and you were directed to a website that took forever to load? Frustrating, wasn’t it? I bet you didn’t stay long to wait. Now imagine that it’s your website that’s taking too long to load. Do you think your visitors are going to stay or leave? Website speed performance is critical for a... [Read more]

Ryan Skinner says, “Publishers Are Engaged In Self-Harm With Marketers As An Accessory You remember when the email spam problem maxed out almost a decade ago? Or when content farms threatened to turn Google search results into useless piles of keyword-slurry? Or peak belly fat? There should be a word for the moments when the mechanisms that... [Read more]

Graphic designer Darren Smart has created high resolution cartoon characters of many humans in various walks of life that you can use in all of your marketing content, both online and in videos and brochures. He calls them Vector Video Mascots. These characters are in the “vector” format, which means that they can be modified to any size... [Read more]

Alisa Meredith says, “Facebook marketing. Once the wild west of free advertising, it’s now become a pay-to-play platform, but even as Facebook itself has grown up a little, the brands using it aren’t all following suit. Here are some of the ways we (still) see brands squandering their potential on Facebook. 1) With Big, Giant Meltdowns I’m... [Read more]

Jessica Edmondson says, “Blogger outreach campaigns have gained popularity with big brands like Ford and eBay Deals hopping on the bandwagon. But why does blogger outreach help brands, and more importantly, how will it help your client? Overall, this post serves to gives you a why, what and how glimpse inside blogger promotion”. The Why, What,... [Read more]

This is a reminder for the eMarketer’s B2B Content Marketing Ad webinar on September 4. eMarketer team says, “We’ll address these key questions: Are B2B marketers too focused on leads? How can marketers achieve soft goals like branding—and measure success? Are intangibles as much a part of sales conversions as lead generation? Will... [Read more]

Of all the things that can improve an online marketing campaign, sales videos are probably right near the top. We just watched the free Video Sales Letter training that Mark Thompson and Matt Callen released today. Thompson does the talking, although this is based on the experience of both of them. Most marketers aren’t using video sales letters... [Read more]

Ben Davis says, “At the beginning of 2014, Ashley Friedlein rounded up some trends and predictions for the year in digital marketing and ecommerce. I thought I’d dip back in and take a look at some of the most incipient trends with some simple Google searches. Do click through to the searches and see what else you can dig up”. What do search... [Read more]

Danny Chadburn says, “When is it a good time to pull off the motorway? Pretty frequently it seems if you look at the packed car parks of Motos and Welcome Breaks across the country. But how many people actually plan to visit a service station? The reality is that most don’t, ending up there out of necessity – you pull up, do what you need... [Read more]

Ginny Marvin says, “Google publishers using the Google Publisher Toolbar can now see Google Analytics data directly in the toolbar. The toolbar is available for those using AdSense, Ad Exchange or DoubleClick for Publishers. Rather than having to open Google Analytics separately, the Toolbar window provides analytics about that page, including... [Read more]

Barry Rodgers and Val Wilson have just revised their classic software for building website sales funnels. Easy Funnel Maker 2.0 software is a funnel maker that you can use with any product, any giveaway, any OTO, etc. that you want to sell. The software asks for some information about your product, your OTO, your download page, etc., and then it takes... [Read more]

Ginny Soskey says, “When most of us think about creating content for a businesses, we tend to think about the content that helps generate awareness or new leads.This type of content isn’t self-promotional — you typically use it to answer industry-related questions and address topics that’ll attract people to your website, entice... [Read more]

Kevin Webster says, “Refreshing the look and feel of your website is an important business process with far reaching implications. While there are many things to consider during the transition, it’s important to consider web analytics, to track the effects of your changes. Whether you are embarking on this journey with your own staff, or you’ve... [Read more]

Darren Goldie says, “In this post, I’ll be discussing cookies and the different options for tracking user behaviour and actions. I will start with a summary of the humble cookie, its origin and then explore some of the different tracking types that it allows. I’ll then look at the next generation consumer and cross device tracking opportunities... [Read more]

Joey Babbs has over 12 years of CPA marketing experience. In his work, he has found that the the success of his CPA campaigns is directly related to three things: 1. The quality of the traffic he sends to these campaigns. So he invested a lot of time and effort into finding good quality traffic sources. 2. The proper promotion of the offers you select. 3.... [Read more]

ClickBank team says, “Affiliate marketers know well enough that standard (and often good) conversion rates are 1–4 percent. That’s low but everyone’s in the same boat. Sure, you can do different things to drive traffic to your pages but once people get there – now that’s where the opportunities abound. Here are four tips to boost your conversion. “Merchandise”... [Read more]

Andy Lombard says, “Social media can no longer be ignored as a viable marketing tool no matter what your industry. Social marketing has been able to convert leads and customers with unprecedented power by creating a community of loyal brand ambassadors. Social marketing is a powerful tool that is critical in B2B sales. B2B organizations are... [Read more]

Webinar Details Organizer: John Chow Speaker: Tim Paige Topic: Rapid Listbuilding 2.0 Day/Date: Thurday, September 11 Time: 6.00 pm EST – Time Zone Converter Register for webinar details. ‘Rapid Listbuilding 2.0’ Webinar  [Read more]

Tony Newton says that his main love in business is building and then flipping niche sites. Usually, they are Amazon affiliate sites. His new Build, Rank and Flip course shows you how to build, rank and then flip Amazon product review sites. In this business, you don’t have to worry about blogging, affiliate marketing, angry customers, handling... [Read more]