IM NewsWatch, September 19, 2013 - Latest IM News including ‘Using Tumblr for SEO and Social Media Marketing’ – MOZ' and much more...

September 19th, 2013 at 3:58 am EST

IM NewsWatch

Thursday, September 19, 2013

‘Appeals Court Rules Facebook “Like” Protected By Constitution’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Appeals Court Rules Facebook “Like” Protected By Constitution”. Greg Sterling says, “The First Amendment of the US Constitution protects Facebook Likes as free speech. That’s according to a US Fourth Circuit Court of Appeals ruling, as reported by the Wall Street... [Read more]

‘E-commerce Benchmarks: Email Conversion Rates Drop in 2Q13’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “E-commerce Benchmarks: Email Conversion Rates Drop in 2Q13”. Ayaz Nanji says, “The average conversion rate from email for e-commerce websites dropped in the second quarter of 2013, falling to 3.34%, from 3.56% in 2Q12, according to a recent report from Monetate. Referral traffic from email... [Read more]

‘Here’s One Way To Estimate Twitter’s Revenues Prior To Its IPO’ – Business Insider

The latest article on Business Insider is titled ”Here’s One Way To Estimate Twitter’s Revenues Prior To Its IPO”. Jim Edwards says, “Dick Costolo, Chief Executive Officer of Twitter. The biggest mystery that will be solved when Twitter finally files its IPO papers with the SEC is: How much money does the company make... [Read more]

Treasurecoach GameApps 2.0: Get started in the mobile games industry #ad

If you have a best-selling game for iPhone or Android, you can do quite well financially. But when getting started, you may want help from someone ho has been there, done that. Max Vysochanskyy fits that bill. He’s the creator of Angry Tank, a top 50 iPhone family game. He wants to show you how it’s done, and give you some software to help... [Read more]

‘The Four Pillars of Content Strategy’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “The Four Pillars of Content Strategy”. Glenn Gow says, “Having a content strategy isn’t just about developing good content. You need to be able to see the value of your content efforts. When thinking about content strategy, you should consider four main pillars: Space –... [Read more]

’8 Crucial Steps to Building an Inbound Website’ – HubSpot

The latest article on HubSpot blog is titled ”’8 Crucial Steps to Building an Inbound Website”. Remington Begg says, “Today’s websites have changed when compared to those of even three years ago. Advancements in technology combined with wiser consumers have made closing sales harder for those businesses stuck in a more traditional... [Read more]

Final Reminder- Marketo’s ‘The New Rules of Marketing’ Virtual Event 9.00 am PT

This is our last chance to tell you about Marketo’s ‘The New Rules of Marketing’ virtual event on Thursday, September 19 at 9.00 am PT. The Marketo team says, “Join an army of thought leaders and marketing superstars to learn the latest ways to engage your customers, the new rules of social and content marketing, the new standards... [Read more]

Simple strategy to build your mailing list #ad

Anton Nadillo and Andre Stoelinga were going broke as affiliate marketers. As they analyzed their problem, they realized that they were missing a great opportunity because they weren’t building a list of the people interested in their niche. They tried, but they couldn’t seem to interest people in joining them. They new a mailing list was... [Read more]

‘When is the Best Time to Send an Email?’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “When is the Best Time to Send an Email?”. Pamella Neely says, ““When is the best time to send an email?” is one of the most frequently asked questions about email marketing. After all the work of building a list, crafting a message, and designing the email, everybody wants to get the... [Read more]

’5 SEO Strategies for Getting Found Online’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “5 SEO Strategies for Getting Found Online”. Angela Hausman says, “Every time I talk to clients or students about SEO (Search Engine Optimization), I see their eyes glaze over and just know they aren’t understanding what I’m talking about. So, when I ran across the infographic,... [Read more]

‘6 Solutions for Everyday SEOs’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “6 Solutions for Everyday SEOs”. Amberly Dressler says, “From competitor research and link building to keyword discovery and reporting, the SEO industry certainly has its fair share of solutions that promise to increase search engine result page rankings. No software in the world, however,... [Read more]

Link Automatic: Write content once; send it everywhere uniquely #ad

Content syndication refers to placing your content in article directories, social media sites and on other web properties, so that it gets the widest readership. Often, for improved SEO, the content is modified so that the additional versions of it are not deprecated as “duplicate content.” David Coss (he calls himself Cossack) has created software... [Read more]

‘The Internet Of Things Might Try To Kill You’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “The Internet Of Things Might Try To Kill You”. Brian Proffitt says, “The Internet of Things promises to make life easier in countless ways. But don’t make it angry. You won’t like it when it’s angry. Rise Of The Machines Scene: New York City in mid-July, not too many years... [Read more]

‘Why You Were Added to Twitter Spam Lists’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Why You Were Added to Twitter Spam Lists”. Kris Holt says, “Over the last few days, Twitter spammers have been urging users to find out Louis Tomlinson‘s phone number, hear a leaked version of One Direction‘s new album and get a free iPhone. What’s notable is that these... [Read more]

Reminder- ‘Deliver Smarter Cross-Channel Online Marketing Opportunities with Attribution Modeling‘ – Third Door Media Webinar 1.00 pm EDT

This is our last chance to tell you about Third Door Media’s webinar on Thursday, September 19 at 1.00 pm EDT. The topic of the webinar is “Deliver Smarter Cross-Channel Online Marketing Opportunities with Attribution Modeling”. The TDM team says, “Do you really know what marketing channels are driving conversions? Join the... [Read more]

How to Generate Unlimited Targeted Traffic in Your Niche #ad

Sean Mize observed (as many other marketers also have) that it’s harder to get traffic from the search engines today. You used to be able to submit an article to ezinearticles.com and it would show on the first page of google within a few days. But that’s not true today. We need to find new ways to get traffic. Mize has now created a series... [Read more]

‘How Google could fix the press release’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How Google could fix the press release”. Ian McKee says, “The press release, the original tool of the PR pro, is broken. It happened in stages. First there came email, prior to whichpress releases had been faxed or posted to editors, the laboriousness of the task forcing... [Read more]

‘How to Use Tumblr for SEO and Social Media Marketing’ – MOZ Blog

The latest MOZ blog post is titled “How to Use Tumblr for SEO and Social Media Marketing”. Takeshi Young says, “Many people overlook Tumblr, but it has tremendous potential for SEO and social media marketing. I myself was slow to adopt it as a social media platform, but once I started using it I became hooked by its power and simplicity. Hopefully... [Read more]

‘The 5 Things Every (Great) Marketing Story Needs’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “The 5 Things Every (Great) Marketing Story Needs”. Sonia Simone says, “Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture... [Read more]

‘Risk vs Reward, An Allstate Case Study’ by John Chow

John Chow’s latest blog post is titled “Risk vs Reward, An Allstate Case Study”. Chow says, “Do you understand the relationship between risk and reward, dreams and struggles? They say that taking big risks makes you more available to reap big rewards. Would you agree with me when I say that your reward is proportionate to the amount of risk... [Read more]

‘Jeep’s Shocking Strategy That Gets Attention’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “Jeep’s Shocking Strategy That Gets Attention”. Crystal Gouldey says, “We’ve recently looked at award-winning ads from big companies that taught us how to handle criticism and target the right audience. We’ll look at a new ad today that’s all about getting attention“. Jeep’s Shocking... [Read more]

‘Content Marketing: Consulting firm nets 388% more leads with 4-step strategy’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Content Marketing: Consulting firm nets 388% more leads with 4-step strategy”. Adam Sutton says, “Content marketing asks companies to open up and share valuable information. To some, this can feel like giving away a secret recipe. But after seeing success in other companies, some marketers... [Read more]

’32 Website Optimization Terms Every Marketer Should Know [Glossary]‘ – HubSpot

The latest article on HubSpot blog is titled ”’32 Website Optimization Terms Every Marketer Should Know [Glossary]“. Meghan Lockwood says, “Staying on top of new website design and optimization trends may feel intimidating. The technology seems like it evolves every single day so that while you’re just catching up on terms... [Read more]

‘How Did Yahoo Regain Number One Status In The US? Turns Out, No One’s Sure’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “How Did Yahoo Regain Number One Status In The US? Turns Out, No One’s Sure”. Danny Sullivan says, “It was big news last month. For the first time since May 2011,Yahoo was the top network for unique visitors in the United States, edging out Google. What caused this... [Read more]

‘Mobile strategy for small businesses in three easy steps’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Mobile strategy for small businesses in three easy steps”. David Moth says, “At a time when plenty of major corporations are still struggling to come up with an effective mobile strategy it’s no surprise that small businesses may find the mobile space a bit daunting. Where... [Read more]

‘Zuckerberg: PRISM Made Users Trust Facebook Less’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Zuckerberg: PRISM Made Users Trust Facebook Less”. Seth Fiegerman says, “Facebook has been criticized by the media and users many times over the years for privacy concerns, but Mark Zuckerberg suggested that nothing has had as much of an impact on user trust as the uproar over reports of... [Read more]

‘Three Ways to Improve Your Facebook App Engagement’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Three Ways to Improve Your Facebook App Engagement”. Roger Katz says, “”Engagement” may be one of the most overused words in marketing right now as brands strive to tap into the more than 1 billion Facebook users. At its best, though, engagement in a community such as Facebook opens... [Read more]

‘How Much Will it Cost to Build a Website?’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “How Much Will it Cost to Build a Website?”. Jacey Gulden says, “How much does a website cost? As a web designer, this is without a doubt the most difficult question a person can ask me. This is the equivalent of asking “How much does a car cost?” or “How much does... [Read more]

‘How Much Do You Know About Your Social Audience?’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “How Much Do You Know About Your Social Audience?”. Pete Prestipino says, “Marketers spend thousands, sometimes tens of thousands, of dollars, on research in order to understand something (anything) about their audiences. A new platform from Whit.li, which recently relaunched as Mattr,... [Read more]

’5 Fascinating Brain Tricks Publishers Use To Get You To See Their Ads’ – Business Insider

The latest article on Business Insider is titled ”5 Fascinating Brain Tricks Publishers Use To Get You To See Their Ads”. Aaron Taube says, “As we’ve told you in the past, one of the biggest challenges advertisers face on the web is making sure the ads they pay publishers to display are actually seen by the people who visit... [Read more]

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