Lilya Smirnova says, “The time it takes a reader to engage with your marketing collateral has not mattered much—until now, because the average attention span of an adult shrank from 12 seconds to 8 seconds over the past decade, according to the Statistic Brain Research Institute. You now have to capture your reader’s attention at the... [Read more]

Martin Beck says, “Periscope today launched web profiles to give its broadcasters a beachhead on the desktop. Born in March as a mobile video live-streaming app, the Twitter-owned network has steadily added features for people stuck in the office or just partial to computers. In June, it gave people the ability to watch replays on the desktop... [Read more]

Lindsay Kolowich says, “In the seemingly eternal struggle to keep up with Google’s algorithm updates, savvy marketers are always looking for ways to increase the authority of their content. One of the ways to boost your blog posts in search? Increase the number of quality inbound links from other people’s websites to your own website. While... [Read more]

Graphic designer, Yoedi Wahyudi has been designing beautiful marketing art for years. A while back he created eCover Creator Version 2 to help non-designers create professional covers for e-books. Yoedi has been hard at work and today he is releasing a new, inproved collection of eCovers, eCover Creator, Version 2. This new version is a collection of... [Read more]

David Nield says, “Cloud and digital solutions provider Built.io has a new product to show off, one that reflects an increasingly connected digital world and a growing trend for services to help navigate it. Built.io Flow provides a way to link software, back-end systems, mobile apps, and even sensors and devices through a straightforward drag-and-drop... [Read more]

Eric Enge says, “Social networks have different capabilities and focus, and this shows itself in the way people use them. One big mistake brands and people make when they engage in social media efforts is that they treat all the sites the same. As a result, most of that effort ends up being wasted. For that reason, it’s important to understand... [Read more]

James McQuivey says, “There is a fundamental division at the heart of the digital economy. Digital tools make it possible for any company to build a direct relationship with their customers. At the same time, new digital intermediaries can use the same digital tools to create unprecedented intermediary roles. Torn between two lovers, anyone? We’re... [Read more]

Joshua Zamora's latest software tool is called 'Video Vibe Pro'. This software can quickly bring in visitors to your videos. It can do this because it uses a private social syndication strategy that spreads the word about your videos all around the web... [Read more]

Dan Tyre says, “In a previous post, I outlined six ways to quickly win your prospect’s trust. But while trust is necessary to a good working relationship, it’s not enough. You have to establish authority as well. When you call a prospect for the first time, you probably haven’t given them any reason to care about what you’re saying.... [Read more]

Andrea Johnson says, “Creating a more effective headline is one of the easiest ways to make a significant lift in any experiment — it doesn’t require teams of developers or the latest technology to make happen. What it does take, however, is applying the five key principles of effective headlines. MECLABS, the parent company of MarketingExperiments,... [Read more]

Kylie Davidson says, “Recently, I spoke with a graduate business class about social media marketing and how the MECLABS’ heuristic can be used to optimize social media ads and pages. The MECLABS Institute is MarketingSherpa’s parent company. However, the biggest question coming from the class was which social media platforms would be the... [Read more]

New York Times Best Selling Author, Ron Douglas has been using  $5 Facebook ads to get over 500 leads daily. He reports how he did it in Five Dollar Posts Quick Start Training. Follow his process and you may have similar success. Douglas says Facebook has been a gravy train for him... [Read more]

Pamela Wilson says, “Back in the day, Michaela Clark had quite a glamorous career. She worked in radio station promotions, and her job involved international travel and mingling with celebrities. Every day was different. Then she became a mom. When her second child was diagnosed with autism, she knew she needed to make a drastic change, and she... [Read more]

Joseph Brady says, “It’s September, and the majority of your customers (and potential customers) are still enjoying the last warm, sunny days of summer. But for business owners, it’s time to get into the holiday spirit. Waiting too long to form your game plan for boosting holiday sales can cost you big time. Now is the time to begin... [Read more]

Ginny Marvin says, “On Wednesday, Google took legal action against a search marketing firm for allegedly making illegal automated calls to small businesses and falsely claiming to be working for or with the search giant. According to the suit, the action comes more than a year after Google first contacted the agency to stop the alleged behavior. The... [Read more]

In the last week we have had a focus on Periscope, Twitter's new live streaming video service.  If you haven't read the introduction to Periscope we placed in the  'Curmudgeon's Corner', I urge you to do so, because Periscope is the best friend a marketer has acquired in a long time... [Read more]

Alicia Marie Tan says, “Pinterest addicts, you’re not alone. Pinterest reached 100 million monthly active users, the company announced in a blog post on Wednesday, a big milestone for the visual bookmarking treasure chest. In March, the company was valued at $11 billion, which put it right behind Snapchat — but ahead of Dropbox and Airbnb... [Read more]

John Fetto says, “Today’s consumer is in a constant state of discovery, driven by digital connections and characterized by immediacy, convenience and context. Having the right content in the right place when your audience needs it demands marketers take an audience-centric approach. In order for content to successfully communicate a brand’s... [Read more]

David Nield says, “As far as consumers are concerned, virtual reality headsets have been in the pipeline for a long, long time. Consider the Oculus Rift, one of the most well-known of the new breed—it met its Kickstarter funding goal in September 2012, but won’t be on general sale before 2016, making for a wait of nearly four years. That slow... [Read more]

Jack Hopman, who has specialized in Offline Marketing for more than 6 years, and has, in recent months, been sharing his insights with other marketers, has just come out with another product... [Read more]

Carly Stec says, “When our jeans no longer fit, we buy new ones. When our coffee pot starts to make a funny noise, we beeline it to Bed Bath & Beyond to pick up a replacement. Seems reasonable, right? So what makes your website any different? When performance declines, will you settle for the same results month after month? Or will you... [Read more]

Matthew Myers says, “Since the Mad Men days, the process of creating ad campaigns has remained more or less the same: Brands tell agencies their marketing objectives, agencies come up with campaign ideas to fulfill those objectives, agency creative teams put them into practice, and brands weigh in at every step. Revisions, rewrites, reshoots…... [Read more]

John Meyer says, “Think for a moment about the lineage of brand marketing. At the dawn of the industrial age, marketers used print media as their exclusive resource. Print was soon augmented by radio, which was subsequently complimented by television, and that trifecta lasted well into the new millennium. The explosion of the digital universe... [Read more]

Rainmaker team says, “In this new series on The Mainframe, Tony Clark and Chris Garrett explore membership sites and why they are so beneficial to both you, as a business owner, and your customers. Listen in to find out more”. Why You Need a Membership Site ‘Copyblogger’ Blog  [Read more]

Entrepreneur team says, “Your social media content is DOA if it doesn’t get shared. Shares drive virality. Shares boost SEO. Shares signify engagement. Nowhere is this more apparent than on Facebook, where shares recently supplanted “likes” as the metric of choice. So, how do you create more shareable posts and campaigns? Here are three... [Read more]

Tom Fanelli says, “Just how valuable is your blog in the array of marketing efforts you’re investing money in? It’s likely you’re measuring ROI for other efforts, such as PPC ads, but figuring out the return of producing original content for your blog is not as straightforward—and, for that reason, it’s often overlooked. But... [Read more]

Ginny Marvin says, “Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over year, according to a new study from retargeting platform AdRoll. Much of the spending growth is being driven by B2B advertisers. Among B2B companies, the average spend per advertiser on... [Read more]