Entrepreneur team says, “Your social media content is DOA if it doesn’t get shared. Shares drive virality. Shares boost SEO. Shares signify engagement. Nowhere is this more apparent than on Facebook, where shares recently supplanted “likes” as the metric of choice. So, how do you create more shareable posts and campaigns? Here are three... [Read more]

Tom Fanelli says, “Just how valuable is your blog in the array of marketing efforts you’re investing money in? It’s likely you’re measuring ROI for other efforts, such as PPC ads, but figuring out the return of producing original content for your blog is not as straightforward—and, for that reason, it’s often overlooked. But... [Read more]

Ginny Marvin says, “Advertisers continue to increase investment in Facebook retargeting, with average spend per advertiser increasing by 31 percent year over year, according to a new study from retargeting platform AdRoll. Much of the spending growth is being driven by B2B advertisers. Among B2B companies, the average spend per advertiser on... [Read more]

Joshua Zamora‘s latest software tool is called Video Vibe Pro. This software can quickly bring in visitors to your videos. It can do this because it uses a private social syndication strategy that spreads the word about your videos all around the web. If your videos are for people ready to buy, the speed Video Vibe Pro can provide may mean the... [Read more]

Suchitra Mulpuru says, “In late March, Amazon cracked up the Twittosphere with an announcement that it would release a Dash button (not to be confused with the Amazon Dash device which is a wand for your kitchen). It is a button that you put in your home (like your laundry room) and program to order a single packaged good (say a specific... [Read more]

Robert Birkhead says, “Social media has become a key element in many people’s lives and is often where people turn when they have a question, comment or complaint with a company they’ve interacted with. It’s also used by many as a means of communication and source for daily news. Does your organization have a social media presence? If not,... [Read more]

Duncan Shaw says, “The earlier a customer is along their journey, the less marketers know about that person. But early on is when you can best influence shoppers. You know all about the actual purchase event and a bit about what a customer was looking at just before the transaction. But you have very little data to tell you what they were looking... [Read more]

New York Times Best Selling Author, Ron Douglas has been using  $5 Facebook ads to get over 500 leads daily. He reports how he did it in 'Five Dollar Posts Quick Start Training'. Follow his process and you may have similar success. Douglas says Facebook has been a gravy train for him.... [Read more]

Demian Farnworth says, “High school was an era of my life I never really want to repeat. Not because it was a nightmare. Yes, there was a little turbulence, but mostly bewilderment and embarrassment. Why do I have to read The Old Man and the Sea while my gym teacher sleeps behind a newspaper? Why do I have to stand in the cold with other lackluster... [Read more]

Rebecca Maynes says, “Local online listings are an essential component of an effective strategy to drive customers into local stores. Ranking highly in the search engine results and dominating the top rankings with your listings is critical for your customers to be able to find you in an online search. Partnering with Placeable, Mediative, one... [Read more]

Ayaz Nanji says, “How big is the Internet? How many online actions are taking place? How much digital content is being consumed? To find out, Domo looked at publicly available data from a range of sources—including social networks, e-commerce sites, and Web traffic measurement tools—to determine the number of interactions happening online... [Read more]

In the last week we have had a focus on Periscope, Twitter's new live streaming video service.  If you haven't read the introduction to Periscope we placed in the  Curmudgeon's Corner, I urge you to do so, because Periscope is the best friend a marketer has acquired in a long time... [Read more]

Brian Massey says, “I was pleased to come across an article on Business Insider: “20 cognitive biases that screw up your decisions.” Now that’s a title a Conversion Scientist could love. The biases described in the article rule the Web. They are embraced, coddled and encouraged by marketers and business owners, like cute little puppies. Make... [Read more]

Steve Rayson says, “All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Don’t believe us? Let’s look at some recent studies. Shareaholic research shows social media now drives more traffic to its publishers’ websites than search, and that Facebook dwarfs all other... [Read more]

Darryl Adie says, “When retailers talk about conversion, they’re generally talking about purchasing. Mobile purchasing has risen considerably in the past few years, with a third of all online sales now taking place via smartphones and tablets. However, as recent YouGov research (registration required) into the smartphone habits of more than... [Read more]

Jack Hopman, who has specialized in Offline Marketing for more than 6 years, and has, in recent months, been sharing his insights with other marketers, has just come out with another product... [Read more]

Rainmaker team says, “Today’s guest on Hack the Entrepreneur is a nomadic entrepreneur, bestselling author, travel blogger, and adviser. He has been traveling since 2006 and has created a site, which offers tested travel tips and advises visitors on how to see more of the world for less. He’s helped 16-million people realize their travel dreams... [Read more]

Thomas Husson says, “I spent the last couple of months interviewing marketers and vendors to understand how brands integrate push notifications and in-app messages in their marketing strategy. Even though my research was primarily focused on mobile apps, I was convinced that there was much more at play. In fact, brands that can harness the power... [Read more]

Neil Patel says, “Here is the common situation of many startups. They have no money, but they have to do marketing. What’s to be done? Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. The beauty of growth hacking is that it engages alternate methods of growth, methods which are sometimes... [Read more]

Every business owner who knows the dangers of chatter on the Internet, knows that a reputation can be destroyed almost overnight by a dissatisfied customer... [Read more]

Andrew Waber says, “In 2014, consumers demonstrated striking differences in their online buying behaviorduring the holidays compared with the rest of the year — a trend that is likely to continue in 2015. The latest study, published as part of my work at Nanigans, examined a year’s worth of Facebook advertising and corresponding same-day... [Read more]

Erik Devaney says, “When Matthew McConaughey took off in that spaceship in the movie Interstellar, he wasn’t just heading toward a wormhole that inexplicably appeared near Saturn. He was heading toward the future. And that, my fellow marketers, is where we are all headed. We are all a bunch of Matthew McConaugheys, flying headlong into... [Read more]

Patricio Robles says, “With almost two-thirds of marketers employing advertising for brand campaigns, it’s clear: programmatic is top of mind for many digital marketers. Here are five things marketers should know about the state of programmatic today. It’s still confusing The number of programmatic platforms has exploded in recent... [Read more]

Jonathan Moran says, “We often hear pundits say “brand loyalty is dead.” Though I don’t believe it’s completely buried, I do agree that the price a brand must pay to ensure consumers are as loyal as they were 10-20 years ago has increased dramatically. Not to mention that by the year 2020 loyalty will be based solely on... [Read more]

Nate Elliott says, “Ever wonder how you compare to the top brands in your use of Facebook, Twitter, and other social networks? Forrester recently reviewed how the top 50 global brands market on social networks. We evaluated 11.8 million user interactions on 2,489 posts made by 249 branded profiles, and collected tons of great data — including... [Read more]

Dan Tyre says, “In the modern era of sales, buying decisions don’t always travel in a direct line from interest to purchase. Instead, you should expect that a portion of your deals will encounter significant interruptions. Why? Many decisions are now made by committee. In fact, an average of 5.4 people are involved in every B2B purchasing... [Read more]

Jordan Kasteler says, “I know what you’re thinking: Doesn’t repurposing old content go against all content marketing advice? You’re right to be concerned. Google punishes duplicate content heavily. It’s one of the biggest no-nos in SEO and online marketing. But repurposing old content is a little different. It involves breaking up existing... [Read more]