Ayaz Nanji says, “Nearly one-third (31%) of companies that advertise in B2B email newsletters buy only email advertising, according to a recent report from MediaRadar. Just over half (54%) of the advertisers in B2B email newsletters also buy in print, and slightly smaller proportion (47%) supplement their email newsletter campaigns with other... [Read more]

BI team says, “More and more brand advertising dollars are being spent on digital video – which means that unfortunately, dishonest groups are starting to capitalize on the change as an opportunity to commit fraud. Because those out to commit fraud are highly sophisticated, and because video itself is a multi-dimensional medium, it takes... [Read more]

Greg Sterling says, “Time with apps is increasing. That’s according to a new analysis from Localytics, which finds that overall time spent with apps has grown by 21 percent year-over-year. Previously comScore reported that app usage now represents more than 50 percent of total time spent with digital media. In its blog post this morning Localytics... [Read more]

BJ Min started selling affiliate products on Clickbank several years ago. He reports that for multiple years, now, he has been making six figures a year with just YouTube traffic. Video Commissions is his personal traffic and monetization strategy using YouTube videos. He has been using this strategy to make a comfortable living selling products listed... [Read more]

Mick Hollison says, “What in the world is data science? And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium. Predictive analytics is the foundational discipline that can make marketing more effective and targeted,... [Read more]

David Hamilton says, “The word is official: Microsoft will host an event in San Francisco on September 30 with news on “what’s next for Windows”—a presentation all but certain to involve a good look at the long-awaited replacement for Windows 8, currently codenamed “Threshold.” Microsoft likewise appears likely to... [Read more]

Adario Strange says, “Facebook is reportedly working on a new app designed to encourage private content sharing — by making the process even more personal. Citing multiple sources, a report on Techcrunch claims that the current code name for the app is “Moments” and will give users a grid-style interface from which to share private... [Read more]

If you build local marketing websites, you know it can be hard to compete with the million dollar brands that have huge ad spends. Sean Donahoe has created a simple system that can let you dominate local marketing campaigns with High Converting Sales and Lead Pages that can generate profits for your clients almost automatically. Yesterday, Donahoe... [Read more]

Jerod Morris says, “Is your website’s design the right fit for the audience you want to attract? I urge you to do more than simply nod and say “yes.” Really think about it. Who are the people who make up your audience? What are their worldviews? And what specific design elements will allow your visitors to have a human experience on your website... [Read more]

Graham Charlton says, “Evergreen content can drive traffic to your website and build awareness over a longer period of time. It’s the best way to gain the best return from an investment in content. In a nutshell, evergreen content is that which does not date too quickly and retains relevance to an audience over time. As a result, it will send traffic... [Read more]

Gabriel Gastaud says, “The daily work devoted to email marketing programs involves a lot of people and departments. Making decisions is a large part of the job, involving various tests, improvements, and learning effects required at the different stages of the email marketing funnel. Having overall visibility in order to identify the consequences... [Read more]

Now you can get 79 new music tracks for just pennies ech in the new Max Tracks bundle. Don’t take the risk of using unlicensed music in your marketing. You can be fined and sued. It won’t be pretty. Instead, use these fully-licensed music tracks for all your marketing needs. They come in a wide variety of styles from classical to electronic... [Read more]

Sheryl Pattek says, “I admit it; I’m a sports junkie. And, this is usually one of my favorite times of the year — the first few weeks of the NFL season. But this year, it’s been more about how poorly the NFL is managing what happens off the field than it is the excitement of what’s happening on the field of play. Somehow the NFL has forgotten... [Read more]

Lindsay Kolowich says, “Imagine you and I were chatting, and I leaned in and told you, “I’m a really amazing oil painter. People look at my paintings and think they’re photographs. My work brings out emotions people didn’t even know they had — I’m that talented.” Would you believe me? Or would you write... [Read more]

Graham Charlton says, “One of the hardest decisions you’ll face as an email marketer is when to remove inactive or unengaged recipients from your communications. As email has matured as a channel, so has the way people interact with it. Although unsubscribe rates are usually low (for example, less than 0.1% per campaign), there can be upwards... [Read more]

The sale ends Friday on PressPlay so you need to act quickly. If your home page has poor video, the impression will be that you're not a serious participant on the online marketplace.... [Read more]

Selena Larson says, “Facebook has a new plan for helping application developers monitor the success—or failure—of their applications. And that’s true whether they’re developing apps specifically to work with Facebook or not. On Tuesday, the company introduced two new functions in App Insights, a tool that lets developers monitor... [Read more]

Bob Domenz says, “Building and maintaining a strong brand require constant monitoring and nurturing. And, on occasion, a brand strategy needs to be refined or rejuvenated—or even reset to conform to an entirely new direction by the business. This article details the signs that indicate it may be time to re-brand your business. Usually, that... [Read more]

Kelsey Libert says, “Campaign reach is one of the linchpins of successful content marketing. With the rightmedia relations approach, your content marketing campaigns can tap into a publisher’s highly-engaged audience. But, how do you know which publishers have the most engaged following? To approach this question strategically, we need to know... [Read more]

Barry Rodgers and Val Wilson have a new Funnel Factory Pro for you. They are talking about sales funnels, of course; the series of web pages and emails to invite a visitor to buy your products.... [Read more]

Jason Bowden says, “Cloud based business intelligence is a game changer in the digital business. All types of businesses, from small to large enterprises are equally adapting to the emergence of cloud based tools to enhance business intelligence. Small to medium business enterprises are now embracing cloud based applications to make their marketing... [Read more]

Brian Halligan says, “In the 8 years since we started HubSpot, it’s been amazing to watch how the discipline of marketing has changed. As the way people shop and buy has moved online and continues to evolve, marketers have embraced technology to match that shift. They are abandoning techniques like cold calling, spam emailing, and interruptive... [Read more]

Katie Richards says, “Facebook is taking steps towards making your interaction with in-feed advertising a little bit better by asking you why you don’t want to see a particular ad on your News Feed. Beginning last week, when you scroll through your News Feed, come across an ad you don’t want to see, and click out of the ad, Facebook... [Read more]

Now you can get 79 new music tracks for just pennies in the new Max Tracks bundle.Don't take the risk of using unlicensed music in your marketing. You can be fined and sued. It won't be pretty... [Read more]