Nate Elliott says, “Ever wonder how you compare to the top brands in your use of Facebook, Twitter, and other social networks? Forrester recently reviewed how the top 50 global brands market on social networks. We evaluated 11.8 million user interactions on 2,489 posts made by 249 branded profiles, and collected tons of great data — including... [Read more]

Dan Tyre says, “In the modern era of sales, buying decisions don’t always travel in a direct line from interest to purchase. Instead, you should expect that a portion of your deals will encounter significant interruptions. Why? Many decisions are now made by committee. In fact, an average of 5.4 people are involved in every B2B purchasing... [Read more]

Jordan Kasteler says, “I know what you’re thinking: Doesn’t repurposing old content go against all content marketing advice? You’re right to be concerned. Google punishes duplicate content heavily. It’s one of the biggest no-nos in SEO and online marketing. But repurposing old content is a little different. It involves breaking up existing... [Read more]

New York Times Best Selling Author, Ron Douglas has been using $5 Facebook ads to get over 500 leads daily. He reports how he did it in Five Dollar Posts Quick Start Training. Follow his process and you may have similar success. Douglas says Facebook has been a gravy train for him. Douglas gets his opt-ins and his sales for a real bargain price, and... [Read more]

Jonha Revesencio says, “Connectivity is no longer just a need for most people these days, it’s a way of life. In recent years, we have witnessed the incredible development of mobile devices, which has evolved to make them become accessible to just about every levels of society. With the increasing number of people who are constantly glued... [Read more]

Dan Newman says, “Perhaps, the most oft-prescribed advice in the B2C marketing space is connect with your customers. This makes perfect sense because B2C buyers act on emotions. But when it comes to the “boring” B2B industry, we are prone to assume that B2B customers are driven only by logic, facts and ROI, to the point of being almost emotionless.... [Read more]

Jack Simpson says, “With the Masters of Marketing awards entry deadline fast approaching (September 23), I thought I’d try and inspire your entry for one of the key sectors: Retail and Ecommerce. Last year saw some fantastic entries around retail and ecommerce campaigns. In this post I’m going to cover five of the best ones and the impact... [Read more]

Timothy Miranda has been earning CPA affiliate commissions for years.  In the last few years, he has been showing other marketers how he does it. Along with two partners, he has just released new training they call 'CPA Income Explosion'... [Read more]

Erica McGillivray says, “Looking to level up your local marketing and SEO skills? Join us in Seattle for MozCon Local, Thursday and Friday, February 18-19. With both an all-day conference and a half-day workshop, you’ll hear from top local speakers on topics critical to local marketing, including local link building, app search, mobile optimization,... [Read more]

Nellie Akalp says, “The Internet, mobile and on-demand economies are transforming commerce and the way many work. The concept of a steady job and paycheck is morphing into a more dynamic situation of contract, freelance and independent gigs. In 2014, approximately 2.7 million people in the U.S. earned money from on-demand platforms like Airbnb,... [Read more]

Rainmaker team says, “If you are a small business working in a specific geographical location, can you still benefit from hitting publish and creating content to market your business? The answer is yes, and Hit Publish host Amy Harrison has some specific ways to help you build your local profile through content. This week’s show is inspired... [Read more]

In the last week we have had a focus on Periscope, Twitter's new live streaming video service.  If you haven't read the introduction to Periscope we placed in the  'Curmudgeon's Corner', I urge you to do so, because Periscope is the best friend a marketer has acquired in a long time... [Read more]

Corey Eridon says, “When I’m walking around the city and I have to cross the street, I do this thing where I start looking both ways before I’ve reached the intersection. If there are no cars coming at that moment, I like to run across the street immediately instead of waiting to reach the intersection — otherwise a bunch of... [Read more]

Ginny Marvin says, “App developers spent 293 percent more on Facebook ads in Q2 2015 than in Q2 the prior year, and mobile app installs from Facebook ads grew by 346 percent year-over-year. That’s according to Kenshoo’s latest quarterly report on mobile app advertising. Spend is being catapulted by rising budgets and more competition.... [Read more]

Jonathan Long says, “Like a lot of entrepreneurs, Navid Moazzez thought it might be a good idea to start a podcast. He landed some prominent interviews, like authors Robert Green and Chris Brogan, but was frustrated his podcasting success wasn’t translating into cash flow or a bigger email list. That’s when he heard about virtual summits,... [Read more]

Jack Hopman, who has specialized in Offline Marketing for more than 6 years, and has, in recent months, been sharing his insights with other marketers, has just come out with another product... [Read more]

Business.com staff says, “Regardless of your role or title, there are undoubtedly numerous tools you use to help you do your job. This couldn’t be truer in sales, in which you need to find information quickly and remain organized while doing so. Maria Nealon, a Strategic Account Executive at Business.com, sat down with us to share the... [Read more]

Kristi Hines says, “How do you use keywords? If you’re only using them to optimize your website for search, then you’re missing out on many ways to get visibility amongst your target audience. In this post, I’m going to share with you the best ways to use keywords across your entire online (and even offline) marketing strategy. Webpage... [Read more]

Tawheed Kader says, “Differences aside, sales and marketing divisions have a common and singular goal to increase revenue. When these two teams gain insight into each other’s inner workings, the impact of that alignment can be impressive — amounting, on average, researchers say, to a 31.6 percent year-to-year growth in annual... [Read more]

New York Times Best Selling Author, Ron Douglas has been using $5 Facebook ads to get over 500 leads daily. He reports how he did it in Five Dollar Posts Quick Start Training. Follow his process and you may have similar success. Douglas says Facebook has been a gravy train for him. Douglas gets his opt-ins and his sales for a real bargain price, and... [Read more]

Jeff Rajeck says, “In a recent financial report, Coles attributed part of its success to innovation in its website. Coles Online is indeed impressive. But how does its social media strategy compare? With more than A$38bn in revenue in its last financial year and 771 stores, Coles is a powerhouse of the Australian grocery sector with an estimated... [Read more]

Rainmaker team says, “There’s a new article every day claiming that this or that tool “doesn’t work” to market your product. Sometimes it’s a fair statement … and sometimes it isn’t. In this ranty little episode of Confessions of a Pink-Haired Marketer, host Sonia Simone talks about how to use Facebook (or any other tool or platform)... [Read more]

Tyler Rhodes says, “The waters of the publishing industry have been turbulent at best over the past few years. First, media companies had to find a way to connect with readers online amidst the onslaught of free content produced each day. Now, as readers flock to mobile devices, a new challenge has risen. Publishers must now compete to engage... [Read more]

Mary Wallace says, “Sixty-two percent of marketers are more than “somewhat stressed,” a WorkFront infographic highlights. Fifty-one percent say they’re stressed because they have too much to do in a 40-hour week. Clearly, we marketers are working pretty darn hard. What can we do to lift the pressure of not enough time in the day? Marketers... [Read more]

Brian Hughes says, “Are slow load times putting the brakes on your business’s website? Sure, no one has the time or patience to wait around all day for a slow site to load, but slow load speeds are more than just an inconvenience; they could be having a very real impact on your website’s bottom line. Load speed is a major contributing factor... [Read more]

Jonathan Long says, “The holiday season will be here before you know it, and now is the perfect time to map out your digital-marketing campaigns in order to drive the most revenue for your business. Waiting too long puts you at a severe disadvantage — you need to be ready to capitalize on the increased traffic and the mindset of consumers... [Read more]

Chris Perkins says, “Facebook isn’t the only tech company that wants to deliver #content to its users instantly. Google and Twitter are teaming up to create their own open-source version of Facebook’s Instant Articles, according to a Friday report by Re/Code. Google and Twitter will be developing this project open-source with the hopes... [Read more]