Brian Hughes says, “Are slow load times putting the brakes on your business’s website? Sure, no one has the time or patience to wait around all day for a slow site to load, but slow load speeds are more than just an inconvenience; they could be having a very real impact on your website’s bottom line. Load speed is a major contributing factor... [Read more]

Jonathan Long says, “The holiday season will be here before you know it, and now is the perfect time to map out your digital-marketing campaigns in order to drive the most revenue for your business. Waiting too long puts you at a severe disadvantage — you need to be ready to capitalize on the increased traffic and the mindset of consumers... [Read more]

Chris Perkins says, “Facebook isn’t the only tech company that wants to deliver #content to its users instantly. Google and Twitter are teaming up to create their own open-source version of Facebook’s Instant Articles, according to a Friday report by Re/Code. Google and Twitter will be developing this project open-source with the hopes... [Read more]

Timothy Miranda has been earning CPA affiliate commissions for years. In the last few years, he has been showing other marketers how he does it. Along with two partners, he has just released new training they call CPA Income Explosion. This is a complete guide to the strategy they have been using for regular monthly profits. You will be happy to know... [Read more]

Martin Beck says, “Facebook’s native video momentum has been documented widely. The social network sees more than 4 billion video views a day — a number first reported in April and almost certainly much higher now. And lured by those eyeballs, brands have shifted their video posting on Facebook from YouTube to native, passing the tipping point... [Read more]

David Nield says, “The battle for the mobile payment market can begin in earnest now: On Thursday, Google announced the official launch of Android Pay in the U.S. for later this month. Similar to Apple Pay, Android Pay will allows users to pay for goods and services with a tap of their smartphone in stores—assuming that the device supports Near... [Read more]

Jerod Morris says, “Every great website is a membership site. In today’s economy and online environment, marketing can no longer simply be the promise of an experience — marketing must actually begin the experience. Hence our indefatigable focus on the idea of media, not marketing. Because your marketing is not effective if it is something... [Read more]

In the last week we have had a focus on Periscope, Twitter's new live streaming video service.  If you haven't read the introduction to Periscope we placed in the  'Curmudgeon's Corner', I urge you to do so, because Periscope is the best friend a marketer has acquired in a long time... [Read more]

Jack Simpson says, “Twenty percent? Please tell me you’re joking. I don’t spend hours crafting a perfectly worded article only to have four-fifths of it ignored! Sadly it’s true though. On average a user will only read 20% of the content on your page. There is one very simple reason for this slightly depressing fact… scanning. You... [Read more]

Rachel Sprung says, “What separates a qualified lead from an unqualified one? That’s the burning question we all have. We want to make sure we know the key factors that make someone qualified so we can focus on the creating and delivering the right content through the promotional channels that make these most sense. Once we establish... [Read more]

Sarah Gurbach says, “”We need more content.” – Every brand ever, at some point in the history of their company Having worked as a digital consultant over the past few years, I have been exposed to a good amount of brands in various industries. Some had content teams that consisted of one freelance copywriter, while others had... [Read more]

Jack Hopman, who has specialized in Offline Marketing for more than 6 years, and has, in recent months, been sharing his insights with other marketers, has just come out with another product... [Read more]

Susan Wu says, “Join us tomorrow as we host a webinar on the state of global online retailing in 2015. Learn how to better target increasingly sophisticated buyers through an understanding of consumer behaviors and market trends. We will talk about the present status of shoppers and its implications for the future. The webinar will draw... [Read more]

Gregory Ferenstein says, “Stanford is continuing its ultra-popular course series on creating tech startups. Starting this month, LinkedIn billionaire Reid Hoffman will be teaching a specialized version of the course on scaling businesses from small product ideas to large companies (or what he calls “blitzscaling”). “When you examine... [Read more]

Ginny Marvin says, “In early August, the Mozilla Foundation quietly began showing “Suggested tiles” when users open a new tab in its Firefox browser, the company announced last week. Darren Herman, Mozilla VP of Content Services, wrote in a blog post that Suggested tiles began appearing in the American version of Firefox this summer from... [Read more]

Video creator, Vu Binh Minh, came to realize that his whiteboard videos needed two factors to actually convert well: 1. The art had to be attractive; 2. The way in which the on-screen drawing occurs has to look natural and easy to watch. The pen needs to move in a smooth, connected way... [Read more]

Jill Schiefelbein says, “Know your audience! It’s amazing the difference less than a minute of due diligence audience research can make. Here’s an example: During my time as a faculty member at Arizona State University, I received an email from a textbook representative from one of the top five academic publishers in the United States asking... [Read more]

Tamara Littleton says, “While we may refer to them as brand advocates, those people who support a brand especially when it’s facing some kind of crisis, are really just passionate fans. Fans who are willing and able to dedicate their own time to support a brand online, or in person. Advocates are 83% more likely than others to share information... [Read more]

Carly Stec says, “There’s a saying from author Mitch Albom that insists, “Nothing haunts us like the things we don’t say.” But what about the things we don’t invest in? I’d argue that our decision (or indecision) to allocate budget for certain products or services can leave us feeling equally as afflicted —... [Read more]

Every business owner who knows the dangers of chatter on the Internet, knows that a reputation can be destroyed almost overnight by a dissatisfied customer. A complaint on a social media site can go viral and within days, customers can dry up... [Read more]

Alesia Hsiao says, “Everyone is on social media, which is why you are using it as a marketing strategy for your business. There is no need to convince your CMO of it’s worth—there are 2.2 billion active users of social media today, with Facebook alone adding half a million new users every day. But just because you’re on social media... [Read more]

Duncan Jones says, “If you’re trying to use e-commerce in a B2B context, it is no longer safe to ignore the procurement role within your customers’ organization. At the moment you may be able to market and sell successfully direct to end-user customers, but not for long. The growing imperative for chief procurement officers (CPOs) to guarantee... [Read more]

Amy Gesenhues says, “According to a new email metrics benchmark study from marketing software provider Silverpop, the Lodging, Travel Agencies and Services industry reported a 56.7 percent email open rate – the highest rate among the seventeen industries included in the study. Other strong performing industries included Consumer Products; Hospitals,... [Read more]

Rainmaker team says, “Being successful in business is all about understanding one simple rule: find an audience of people who have problems, then work hard to offer them real solutions. With more than 17 books in multiple niches, Honorée Corder has created a multiple-niche business structure that not only allows her to sell a ton of books but... [Read more]

Maxim Oliynyk says, “You have probably already heard it said: Important information needs to be kept as secure as possible, especially if it is stored online. But you cannot rely on a regular login and password for that. Such credentials can be easily surveilled, guessed or obtained through one of the hundreds of hacking tricks. Fortunately, there... [Read more]

Karissa Bell says, “”That thing out there … that is no dinosaur,” exclaims Chris Pratt’s character, Owen, in the movieJurassic World. Can the same be said about your email marketing strategy? If your methods are outdated, you’re probably not seeing value from your email campaigns. A few quick fixes, however, can bring... [Read more]

Michael Litt says, “I’m going to start off with a bold assumption: You’ve stood in front of another person and had a conversation at some point in your life, possibly even in the last few hours. When we talk to other people, we watch their body language — how they hold their arms, where their eyes focus, how they use their hands — to... [Read more]

Megan Totka says, “Nearly every person and every business is on social media now. From a business standpoint, that is wonderful! How and where else could you reach nearly one-third of the earth’s population so personally, easily and at a good price? This is truly a marketer’s dream, and if you are marketing your business correctly, you can... [Read more]