IM NewsWatch, September 15, 2014 - ‘Creating Content That Drives Revenue – TopRank' and much more...

September 15th, 2014 at 8:45 am EDT

IM NewsWatch

Monday, September 15, 2014

‘4 Ways to Go More Mobile in 2014’ – ‘Website Magazine’ Article

Larry Alton says, “It’s official: Americans now use more mobile devices than desktop to browse the Internet. People are perusing your websites, blogs and landing pages on tiny screens while riding on the subway, on tablets while waiting at the doctor’s office, and in the queue at Starbucks. If you don’t give them what they want, your competition... [Read more]

‘Google AdWords Improves Phone Tracking’ – ‘Web Marketing Today’ Article

Melissa Mackey says, “For many small businesses, the telephone is an important tool. Oftentimes most sales and leads for those businesses — restaurants, pizza delivery, electricians, plumbers, party venues, many more — come over the phone. Many small businesses have been using pay-per-click advertising to generate sales forsome time now.... [Read more]

‘Alibaba IPO To Drop $9 Billion In Yahoo’s Lap’ – ‘Marketing Land’ Article

Greg Sterling says, “The Alibaba IPO is nigh. Next week the Chinese e-commerce company will start trading on the New York Stock Exchange and Yahoo will be one of the big beneficiaries. The expected range of Alibaba’s share price is $60 to $66 but it could easily go higher depending on demand. And demand is expected to be very strong (to hysterical)... [Read more]

Profit Builder coming tomorrow; video training today #ad

Sean Donahoe is launching WP Profit Builder tomorrow. It it’s a WordPress page builder ising the latest technology..It features a remarkable “Template Deployment System” so you can easily use a built-in template, make a few changes, and have a custom page for any of your marketing needs in just a few minutes. Here are some of the types... [Read more]

‘Creating Content That Drives Revenue’ – TopRank Blog

Jesse Pickrain says, “It’s another packed house in the ROI track with LinkedIn’s Jason Miller and NewsCred’sShafqat Islam taking the stage after Shane Snow’s inspiring session. The duo did not disappoint. When it was over, the gentleman seated behind me said, “that was the best presentation I’ve seen yet.” The gentleman next to him... [Read more]

‘3 Social Media Tools You Should be Using to Improve Your Social Traffic’ – ‘Affilorama’ Blog

Gina Broom says, “Where do you go to see what your friends are up to? Where do you go to find out the latest interesting news? Heck, where do you go to find out if people are officially in a relationship? I’m talking about social media. If you think it’s not important, think again. Check out the infographic by Leverage below. There’s a lot... [Read more]

‘Lead Generation Tips – Going Back to the Archives’ – ‘Business 2 Community’ Article

Lawrence Anderson says, “Most content marketers do their best to avoid recycling their old material (or at least, be too obvious about it). The more they do it, the more they risk prospects catching on. There’s only so many different ways you can teach the same old lessons or keep the same old data ‘relevant. Then again, don’t some people say... [Read more]

Total Video Takeover: how to rank your YouTube videos in 2014 #ad

Simon Greenhalgh and Steve Benn have just released a new version of Total Video Takeover, revised for 2014. Finally, it is now possible to create videos without having to spend thousands of dollars on expensive equipment and software. If you have been reading IM NewsWatch for the past few months, you have seen a lot of video tools being announced. ... [Read more]

‘6 Ways to Make Your Content Drive Long-Term ROI’ – HubSpot

Neil Patel says, “Creating content is hard work. So if you’re going to go to the trouble of creating it, you want to make sure it’ll bring you a great return on your investment for a long time. What if each of your blog posts and articles were conduits of cash that never, ever turn off? What if they kept on delivering traffic, conversions,... [Read more]

‘Great Customer Experience, European Style’ – ‘The Forrester Blog’

Harley Manning says, “I love Europe. I especially love the fact that in a very real sense there is no “Europe” as such: the UK experience is not the German experience, which is not the French experience, which is not the Italian experience, and so on. Yet all of these countries are so close together that once I’m over there I can visit a... [Read more]

‘Stats: How happy are our social networks?’ – ‘Econsultancy’ Blog

Luke Richards says, “The latest update to Econsultancy’s Internet Statistics Compendium sees the usual batch of hand-picked data gems from freely available sources online as well as our own recent reports. This month, the Social Media sub-report of the compendium saw some particularly interesting stats about engagement (fromSocialFlow), how US... [Read more]

Video Player for your site to increase your sales #ad

You only have one chance to create a good first impression on your site. If your home page has a poor video, the impression will be that you’re not a serious participant on the online marketplace. But if your have a video that impresses people with its sophistication, you can come out a winner. Because an attractively displayed video gets people’s... [Read more]

‘Facebook Says It Will Actually Listen To Your Ad Feedback Now’ – ‘ReadWrite’

Selena Larson says, “Maybe you told Facebook why you hid an ad in the past, but the social network didn’t really use that information to change the ads it showed you. That’s changed. On Thursday, Facebook announced two new updates that are meant to help show people “better,” ads—as in, advertisements you might actually click... [Read more]

‘Teach Google About Your Entities by Using Topical Hubs’ – MOZ Blog

Simon Penson says, “I’m not so sure it’s correct to say—as is so common lately—that today’s SEO is a new one, especially with regard to on-site SEO. Many of the things that are necessary today were also necessary in the past: a well-designed information architecture, a great navigation structure, good internal linking, etc. We... [Read more]

‘Alibaba Plans to Close IPO Order Book Early’ – Re/code

Re/code team says, “Alibaba Group Holding Ltd plans to close its IPO order book early after it received enough orders to sell all the shares in the record-breaking offering, sources familiar with the matter said on Friday. The company, which launched its IPO on Monday, is expected to price the deal on Sept. 18 and will start trading a day later. U.S.-based... [Read more]

How to Boost Leads by 550% or More #ad

List building is crucial to your business, but it is sometimes hard to do. You need a squeeze page, but not just any squeeze page; it needs to be professional-looking. Sean Donahoe is soon announcing drag and drop software that will make it simple to build pages that will represent your business well. He says they can improve your lead capture by over... [Read more]

Reminder- ‘Four Ways To Improve Your Content Marketing Maturity’ Business 2 Community Webinar 2.00 pm ET

This is a reminder for Business 2 Community’s content marketing webinar. The ‘Business 2 Community’ team says, “To turn business buyers into long-term loyal customers, marketers must mature their content marketing practices to produce relationship-building, useful information. Forrester teamed up with the Business Marketing Association... [Read more]

‘E-Commerce Practices That Are Costing Conversions’ – ‘Marketing Land’ Article

Tim Ash says, “With the proliferation of conversion-centric tools, technology and consultants these days, there’s no shortage of advice and best practices for website optimization. And nowhere is this more true than in the e-commerce space, where even the smallest website tweak could add (or subtract) millions from a company’s bottom line. Visitor... [Read more]

‘Picture This: Free Images for Use on the Web’ – ‘Website Magazine’ Article

Bonny Clayton says, “Navigating the Web for photos to populate your website, company newsletter, or other marketing tools can be like tip-toeing through a minefield. You might emerge on the other side completely unscathed, but one wrong step can blow up into a legal morass. Just about everyone has, shall we say, appropriated an image from another... [Read more]

Your Own Product and Funnel in Less Than 60 Minutes #ad

Product creation can be tough, especially when you’re new at it. On the other hand, selling products is the fastest way to online profits, so it’s something we want to get involved in. Fortunately, there are people who will sell you the right to resell their products (and these are available in many niches), and these can get you started in... [Read more]

‘Amazon Displaying Segmented User Ratings’ – ‘Marketing Land’ Article

Pamela Parker says, “Pioneering online retailer Amazon is tweaking its product pages to display user ratings by segment for some users, apparently hoping to encourage people to purchase when they see that others with similar characteristics rated a product favorably. The new display, which aggregates and displays ratings by Amazon Mom members... [Read more]

‘Five highly effective search marketing campaigns from The Digitals’ – ‘Econsultancy’ Blog

David Moth says, “Search marketing is a tried and trusted digital marketing channel, which is why Google can rely on making several billion dollars each quarter. Both SEO and paid search can result in huge gains when done right, so it takes something special for a campaign to stand out from the crowd. If you’ve been involved in a search marketing... [Read more]

‘5 Reasons Why Your Social Media Marketing Efforts are not Working’ – ‘Business 2 Community’ Article

Yasmin Bendror says, “While many small-to-medium size business owners are reaping the benefits of using social media to generate traffic and significantly boost sales, some business owners have found that social media has shown few if any tangible results. In my experience with my clients, I see that these business owners often make one or more of... [Read more]

Knockout Profit BlackBook: How to bring in good money by product creation #ad

Paul Nicholls has been quietly using his "Knockout Profit BlackBook" formula for over 2 Years to earn $2000 - $5000 (or more) per month consistently. [Read more]

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