Brad Shorr says, “What happens when a Web design firm redesigns its own website? I polled the key players – project manager, lead designer, lead developer, production manager and content manager (me) to gather whatever insights I could. Here are key takeaways – information that should be useful to agencies and perhaps other businesses as... [Read more]

Jason Del Rey says, “EBay, which makes some of the most popular shopping apps in the U.S., will start running ads within its apps on phones and tablets in the fourth quarter, the company’s lead advertising executive told Re/code in an interview Thursday. This will be the first time eBay will place advertisements in its apps or on its mobile websites,... [Read more]

Ayaz Nanji says, “Nearly two-thirds (63%) of B2B marketers plan to allocate a greater portion of their marketing budgets to content marketing over the next 12 months, according to a recent report from Starfleet Media. Moreover, almost a quarter (23%) of the B2B marketers surveyed plan to more than double their spending on content marketing in... [Read more]

You only have one chance to create a good first impression on your site. If your home page has a poor video, the impression will be that you’re not a serious participant on the online marketplace. But if your have a video that impresses people with its sophistication, you can come out a winner. Because an attractively displayed video gets people’s... [Read more]

Ginny Marvin says, “EBay has announced that it will open up its mobile app to brand advertisers at some point this fall. “Now, for the first time, we’re giving you the opportunity to connect with eBay users throughout their entire shopping journey,” writes the company on its website. “eBay mobile advertising will be a native experience,... [Read more]

Carrie Johnson says, “It’s a boardroom topic, it’s changing the way that firms do business, and it’s unleashing innovation at an unprecedented pace. No, it’s not the new watch from Apple, it’s digital business, and getting it right is crucial to the survival of nearly every business. Mapping Your Path To Digital Mastery is also the... [Read more]

Brian Basilico says, “I was at a meeting this week with a new client who had a sixth sense that something was not right in “Internetmarketingville.” The problem wasn’t that they were not being found on the internet, it was that they were not in control of their own destiny because they were NOT paying attention to what was happening in Internetmarketingville.... [Read more]

List building is crucial to your business, but it is sometimes hard to do. You need a squeeze page, but not just any squeeze page; it needs to be professional-looking. Sean Donahoe is soon announcing drag and drop software that will make it simple to build pages that will represent your business well. He says they can improve your lead capture by over... [Read more]

Lindsay Johannesen says, “As we are testing our websites, we often focus on homepages, landing pages and funnels. These are the pages that “move the needle” and get results. However, there is one aspect of many sites that goes unnoticed by optimizers — the site navigation. Site navigation is important because it gets your visitors where they... [Read more]

Courtney Eckerle says, “Family-owned goods store Hesselson’s was looking to adapt and grow with its customers, so it decided to branch out beyond its traditional advertising and experiment with social media. See how a three-week Facebook coupon campaign generated over $5,500 in store sales and increased the online-to-offline conversion... [Read more]

Rachael O’Higgins says, “Properly engaging in conversations with someone is the most important part of developing a relationship. Whether these conversations happen via email, text, or social media, it’s imperative to make sure that you say the right thing at the right time to the right person — otherwise your relationship... [Read more]

Product creation can be tough, especially when you’re new at it. On the other hand, selling products is the fastest way to online profits, so it’s something we want to get involved in. Fortunately, there are people who will sell you the right to resell their products (and these are available in many niches), and these can get you started in... [Read more]

Jeff Rajeck says, “Many marketing gurus and job ads mention pivot tables as a ‘must have’ skill. But guides on how to use them are usually too general. Here’s a specific example of how – and why – a digital marketer would use pivot tables. As a digital marketer you are often faced with the task of making sense of log... [Read more]

Karissa Bell says, “As promised during Google I/O earlier this year, the first Android apps for Chromebooks have arrived. Machines running Google’s Chrome OS can now run the Vine, Evernote, Duolingo and Sight Words Android apps on their desktops. The first class of apps are part of Google’s App Runtime for Chrome (beta), the project... [Read more]

Simon Penson says, “Social search has long been heralded as the “next big thing.” The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the next Google. Facebook is widely recognised as the only company other than the search giant itself capable of creating such... [Read more]

Paul Nicholls has been quietly using his 'Knockout Profit BlackBook' formula for over 2 Years to earn $2000 - $5000 (or more) per month consistently. ... [Read more]

Joe Chernov says, “Spend a day here at HubSpot, and you’ll likely hear someone say “notimetoohard.” (Seriously, it’s like impala when you’re on a safari: You get your money back if you don’t see one.) The phrase is our portmanteau, composed of the two most common objections marketers raise when we advocate... [Read more]

Susan Tucker says, “In a perfect world, small business owners could rely on word-of-mouth and basic marketing techniques to accomplish their revenue goals. However, in the past few years, as consumer intelligence has grown and with the constant availability of information by searching online, SEO has become the base component by which to be found... [Read more]

Ben Barrass says, “Benchmarking, for those that were in the know, was once a fantastic feature of Google Analytics. Discontinued in 2011, and then followed by the removal of Adplanner the following year, meant it became a lot harder to contextualise the great work marketers were doing and get valuable market information. Alternatives for benchmarking... [Read more]

The Kitchen Sisters on NPR used to have a tagline for their program. Nor every conversation will change your life, but any conversation can. That’s what comes to mind when you hear (or read) The Life-changing Interview. In this interview, Dr. Bo interviews well-known marketer and author of many training products Kevin Fahey. This interview was... [Read more]

Kurt Wagner says, “Facebook is asking users to provide more feedback on its ads, and the best way to make sure your voice is heard is to speak up — rarely. Confused? Here’s how it works: When users hide an ad from their News Feed, Facebook will now ask them why they’ve decided to hide that ad, and feedback from users whorarely provide it will... [Read more]

James McCormick says, “You’ve heard us saying a thousand times: the buzz about big data isn’t about the amount of data you’ve collected; it’s how you digest that data and turn it into actionable insights. With the revamp to Google Analytics’ (GAs) benchmarking, Google is taking the next steps in allowing us common folk to process data... [Read more]

Jess Marranco says, ““I’d like to propose that we spend some time and resources to research our current customers and target market,” the Marketing Director of Company A sheepishly declared during the monthly board meeting, “I just think that we should make sure we’re delivering to the customers we have; you know, keeping them happy?” Heads... [Read more]

On sale through 6 PM EDT Thursday. SVG Mega pack has over 500 components you can use however meets your needs in an animated whiteboard video or in a static visual. Use them with most video software, such as Easy Sketh Pro (see the demo on the sales page) or Sparkol VideoScribe and others. You are getting 21 categories of graphics, including: •... [Read more]

Derek S. says, “Blogging is one of the most effective ways for businesses, especially smaller ones, to communicate with existing and prospective customers. Among other benefits, blogging allows a company to communicate its brand messaging and share valuable information to the digital public at large – while increasing visibility on the... [Read more]