IM NewsWatch, September 12, 2013 - Latest IM News including ‘7 Ways to Use Video for Small Business Marketing – Web Marketing Today' and much more...
September 12th, 2013 at 4:00 am EDT
‘Breaking Down the Silos to Supercharge Your Organic Marketing‘ – Third Door Media Webinar October 8
Third Door Media is hosting a webinar on Tuesday, October 8 at 1.00 pm EDT. The topic of the webinar is “Breaking Down the Silos to Supercharge Your Organic Marketing”. The TDM team says, “If you want to capture an unfair slice of the Organic Media landscape you’re going to need to get your marketing teams to play nicely. Matt Roberts... [Read more]
‘7 Ways to Use Video for Small Business Marketing’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “7 Ways to Use Video for Small Business Marketing”. Jack Jostes says, “Video can be one of the most powerful marketing tools for small businesses. Through the use of imagery and sound, you can reach viewers on an emotional level versus text or photography alone. The key, however, is getting... [Read more]
‘How Are You Thinking About Video Content These Days?’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “How Are You Thinking About Video Content These Days?”. Jim Nail says, “As I get deeper into the changes impacting television and online video, their convergence, and the possibility of entirely new forms of video entertainment content, I’m thinking about content in the following... [Read more]
Professional announcers can appear on your website #ad
The most important moment when a visitor comes to your site are the first few seconds. That’s when they decide to stay and visit a while or click away to go somewhere else. Having a well-spoken announcer appear on a virtual stage on your site and encourage them to participate can make the difference between a new client and a restless surfer. Now,... [Read more]
‘Search Ranking Factors 2013: What Does Google Look For?’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Search Ranking Factors 2013: What Does Google Look For? [Infographic]”. Ayaz Nanji says, “Increasingly, websites that appear at the top of Google search results are those that tend to have a high number of social signals, such as likes, shares, tweets and plus-ones, according to a recent... [Read more]
‘Three Tricks One Site Used To Increase Subscribers 150% In A Month’ – ‘Marketing Land’ Article
The latest article on ’Marketing Land’ is titled “Three Tricks One Site Used To Increase Subscribers 150% In A Month”. Chris Hexton says, “If you are aiming to use email marketing effectively, then one of your primary focuses should always be to increase your subscribers. There are a myriad of ways to optimise your site... [Read more]
‘Kristen Eckstein September 11, 2013 How to Turn Your Content into an E-Book in 5 Easy Steps' – ‘The Future of Ink’ Blog
The latest article on the ‘The Future of Ink’ blog is titled “Kristen Eckstein September 11, 2013 How to Turn Your Content into an E-Book in 5 Easy Steps?. Kristen Eckstein says, “One of the biggest questions I get from my clients is, “How do I turn my content into a book or e-book?” And I’m here to tell you it doesn’t have to be... [Read more]
Easy List Building Machine: don’t believe everything the gurus say #ad
Mike Marin has updated his popular Easy List Building Machine to version 2. Marin admits that list building has been his passion. He became obsessed, spending hours writing articles, getting backlinks, etc. But, no matter what the gurus said, all his work didn’t build much of a list, no matter how diligent he was. In fact, he decided, “most... [Read more]
‘This Ex-Facebook Exec Says Twitter Is Now A More Advanced Advertising Platform’ – Business Insider
The latest article on Business Insider is titled ”This Ex-Facebook Exec Says Twitter Is Now A More Advanced Advertising Platform”. Jim Edwards says, “Antonio Garcia-Martinez One of the lead designers of Facebook’s ad exchange says Twitter’s $350 million acquisition of mobile ad company MoPub makes Twitter a superior... [Read more]
‘Release a Press Release Expertly’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Release a Press Release Expertly”. Julia Spence says, “It takes a special kind of skill to release a press release that people read, remember, and share, which is the whole point of writing it in the first place. Do you have what it takes? Go through the following expert... [Read more]
‘With 800 Million Monthly Users, Yahoo CEO Touts Turnaround In Growth’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “With 800 Million Monthly Users, Yahoo CEO Touts Turnaround In Growth”. Selana Larson says, “At a conference in San Francisco Wednesday, Yahoo CEO Marissa Mayer announced that the Web-media company’s audience has passed 800 million monthly active users. These numbers don’t include... [Read more]
For Offline Consultants: Food service WP theme and marketing kit #ad
Luther Landro is well-known for his professional themes for offline businesses, filled with materials for marketing consultants to use to quickly build a website for their local clients. Now, he has tackled the food service (restaurant and fast food) industry, and has created a WordPress Food Service Theme and Marketing Kit tailored for their specific... [Read more]
‘Facebook Stock Hits New All-Time High’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “Facebook Stock Hits New All-Time High”. Seth Fiegerman says, “Facebook stock topped $45 a share in midday trading Wednesday, surpassing the all-time high it hit briefly on the day of the IPO more than a year ago. The stock’s surge comes amid renewed optimism from investors in the social... [Read more]
‘Marketing agility: do you measure up?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Marketing agility: do you measure up?”. Jon Baron says, “Philip Gladman, Diageo’s white spirits director for Western Europe, once commented that because of digital marketing and consumer empowerment, marketers had to become multi-faceted like ‘Swiss army knives’. What... [Read more]
Final Reminder- ‘Online Holiday Shopping Preview—What’s In Store?‘ eMarketer Webinar 1.00 pm ET
This is our last chance to tell you about eMarketer’s webinar on Thursday, September 12 at 1.00 pm ET. The topic of the webinar is “Online Holiday Shopping Preview—What’s In Store?”. eMarketer team says, “Online holiday sales will continue its strong growth and impact on overall retail commerce in 2013. Join eMarketer as... [Read more]
WordPress Made Easy: Video Tutorials for beginners #ad
Compared with learning HTML, WordPress is easy. Even so, when you first encounter it and realize all that it can do, you may be overwhelmed. It’s a powerful system and there are many features you would want to know about. Josh Fulfer and Ben Clemons have created a video course called WordPress Made Easy, to help you through any rough spots in... [Read more]
Reminder- ‘How to Create a Successful Email‘ – VerticalResponse Webinar September 18
This is our second chance to tell you about VerticalResponse’s webinar on Wednesday, September 18 at 1.00 pm PT. The topic of the webinar is “How to Create a Successful Email”. VerticalResponse team says, “Your email is a tool that helps you stay engaged with your customers and prospects as well as helping you grow your business.... [Read more]
‘Mark Zuckerberg: Facebook Wants To Be Friends With Your Social Apps’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Mark Zuckerberg: Facebook Wants To Be Friends With Your Social Apps”. Selena Larson says, “On Wednesday, Mark Zuckerberg addressed a packed room at the TechCrunch Disrupt conference, saying that his company wants to start using social tools to connect in different ways. While the social network... [Read more]
‘A step-by-step guide to RLSA and dynamic remarketing’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “A step-by-step guide to RLSA and dynamic remarketing”. David Fothergill says, “The practice of remarketing has become increasingly common over the last couple of years, and a number of leading display marketing companies have developed some pretty advanced, highly tailored... [Read more]
Video squeeze pages for better opt-in rate #ad
15 squeeze pages (also known as landing pages) are available in this attractive package called Magic Video Squeeze Pages There are a variety of designs included, sharing one thing in common. They all take advantage of embedded video to make a deep impression on visitors so they are inclined to opt in to your mailing list. They come with mix-and-match... [Read more]
’6 Lessons to Help You Launch a Product Like Apple’ – HubSpot
The latest article on HubSpot blog is titled ”6 Lessons to Help You Launch a Product Like Apple”. Dan Lyons says, “For new product marketers out there looking to make a splash, I thought it might be worth examining the company that is arguably the best in the world when it comes to launching new products, to see how they do it. I’m... [Read more]
‘The 2013 Local Search Ecosystems (and a GetListed Upgrade)’ – MOZ Blog
The latest MOZ blog post is titled “The 2013 Local Search Ecosystems (and a GetListed Upgrade)”. David Mihm says, “Brand new visualizations show the state of the local search ecosystems in the US and several other countries. Along with this exploration, we’re excited to announce the release of two data platforms to the roster we display... [Read more]
‘I’ll Never Buy a Smartwatch and Neither Will You' by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “I’ll Never Buy a Smartwatch and Neither Will You?. Baer says, “In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new Samsung Galaxy Gear, a smartwatch that hopes to popularize a new consumer device category in the way the iPad did a few... [Read more]
WordPress Made Easy: Video Tutorials for beginners #ad
Compared with learning HTML, WordPress is easy. Even so, when you first encounter it and realize all that it can do, you may be overwhelmed. It’s a powerful system and there are many features you would want to know about. Josh Fulfer and Ben Clemons have created a video course called WordPress Made Easy, to help you through any rough spots in... [Read more]
‘Content Marketing: A Truly Winning Difference’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “Content Marketing: A Truly Winning Difference”. Brian Clark says, “In the 1920s, Schlitz beer went from 5th in the market to a tie for first. All because a sharp copywriter named Claude Hopkins highlighted their water purification process in an advertisement. Never mind that all beer companies... [Read more]
‘Streamline Your Email Marketing with ListStream.NET’ by John Chow
John Chow’s latest blog post is titled “Streamline Your Email Marketing with ListStream.NET”. Chow says, “The money is in the list. We all know that. We also know that it takes money to maintain and manage a list. This is a fee that we happily pay because the money we make from the list is far higher than the cost of the list. This doesn’t... [Read more]
‘Marketing Automation: 200% increase in lead volume for software company after implementation’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Marketing Automation: 200% increase in lead volume for software company after implementation”. David Kirkpatrick says, “In the complex sale, lead generation and lead nurturing are key components in finding and moving people down the pipeline. The best and easiest way to accomplish... [Read more]
‘Why THIS is the Time to Market Health and Wellness Products’ by Gail Trahd
Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “Why THIS is the Time to Market Health and Wellness Products”. Gail says, “The health and wellness market is booming today. It is evergreen with a boatload of products and services you can promote. Here are the percentages and numbers that should just blow you away!”. Why THIS... [Read more]
‘Don’t Have A Big Data Strategy Yet? Good’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “Don’t Have A Big Data Strategy Yet? Good”. Brian Hopkins says, “Big data noise has reached the point where most are reaching for the ear plugs. And with any good hype bubble, the naysayers are now grabbing attention with contrarian positions. For example, The New York Times expressed... [Read more]
‘Use Social Video to Spread Your Messages: One Golden Rule and Three Commandments’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Use Social Video to Spread Your Messages: One Golden Rule and Three Commandments”. Denise Roberts McKee says, “Social video is in flux—and growing. New apps, new channels, new vlogs… With over 72 hours of video content being uploaded every minute, the days of creating a video, posting... [Read more]
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