Derek S. says, “Blogging is one of the most effective ways for businesses, especially smaller ones, to communicate with existing and prospective customers. Among other benefits, blogging allows a company to communicate its brand messaging and share valuable information to the digital public at large – while increasing visibility on the... [Read more]

Amy Gesenhues says, “According to Google Analytics, it will be rolling out new Benchmark Reports over the coming weeks for any users who have opted in to share their data anonymously with Google. The new reports pull industry acquisition and engagement metrics from 1,600 industry categories, 1,250 markets and seven size-buckets, allowing users... [Read more]

Jim Bilello says, “In the world of web marketing, I have found there is so much confusion in client reporting that unless you are a Google Analytics and PPC pro it is easy enough for your agency to position the data in ways that are confusing at best and downright misleading at worst. You have a dashboard you say not just spreadsheets? OK—but does... [Read more]

Paul Nicholls has been quietly using his Knockout Profit BlackBook formula for over 2 Years to earn $2000 – $5000 (or more) per month consistently. He says its “like clock work.” And he says you can use the same formula to improve your own success. The core of the process is creating simple information products and selling them. As... [Read more]

Martin Beck says, “Let’s say you want to post a special offer on your business’ Facebook Page, but you don’t want the evidence to stick around forever. Currently, you would have to manually delete the post, but that could be changing. Facebook is running a test on a small number of users’ iOS devices that gives them the option to schedule... [Read more]

Neil Patel says, “Is that a lame title — “Common Headline Writing Myths We Should All Stop Believing”? I could have tried something with a lot more sizzle and punch, right? Like these … OMG! I Just Discovered Why I’m Losing Traffic! Wait Until You See Them! I Won’t Be Able To Sleep For Weeks! The Freaky Reasons Why I’m Losing... [Read more]

Lauren Orsini says, “Swift, Apple’s new in-house programming language, just reached version 1.0. That’s a big deal, because it means apps written in Swift are now eligible for the Apple App Store. “Swift version 1.0 is now GM,” the Apple Developer blog reported Tuesday. GM refers to “golden master,” a term Apple has historically used... [Read more]

The Kitchen Sisters on NPR used to have a tagline for their program. Nor every conversation will change your life, but any conversation can. That’s what comes to mind when you hear (or read) The Life-changing Interview. In this interview, Dr. Bo interviews well-known marketer and author of many training products Kevin Fahey. This interview was... [Read more]

Adario Strange says, “The ephemeral messaging apps space dominated by Snapchat keeps growing. Now it seemsFacebook is adding to the trend again — in a whole new way. In a question and answer section on Facebook, the company now describes how to set a post you’ve published to expire, a process that allows the message to disappear. Not everyone... [Read more]

This story about millions of passwords being stolen and made public is scary. But it is still evolving. [5 Million Online Passwords Leaked, Check Yours Now] Originally, it was said to be a list of passwords stolen from Google, but that turned out to be false. Now, the suspicion is that they were stolen from a gambling site, and just happen to be people... [Read more]

Allie Naughton says, “Consumer testimonials. You either love them or hate them. But regardless of how you feel as a business owner, they have become an integral part of our everyday decision-making. In the mood to try a new restaurant? You turn to sites like Yelp! to read reviews. Searching for a new doctor? You make an appointment with the one your... [Read more]

On sale through 6 PM EDT Thursday. SVG Mega pack has over 500 components you can use however meets your needs in an animated whiteboard video or in a static visual. Use them with most video software, such as Easy Sketh Pro (see the demo on the sales page) or Sparkol VideoScribe and others. You are getting 21 categories of graphics, including: •... [Read more]

Neil Patel says, “I used to perform keyword research in the typical, perfunctory way—go to the Keyword Tool, type in some words, and punch out a list of terms. Easy. Quick. Simple. Today, things are different. The much-loved keyword tool has been replaced, long-tail keywords have the ascendancy, and it’s harder to figure out what users are... [Read more]

Graham Charlton says, “Here’s an example which highlights the importance of internal linking and the creation of hub pages. To demonstrate this, I’ll look at the Guardian and Mail Online’sSEO and internal linking strategy, and the marked contrast between the two. We’re looking at publishers here, but the principles apply... [Read more]

Chow says, “By now, you’ve surely heard about the new iPhone 6 and iPhone 6 Plus. Positive or negative, these new smartphones have very much become the talk of the town and you can’t flip over a Facebook rock without discovering another nugget of an iPhone post. Everyone has something to say about it. We all love our gadgets and technology has... [Read more]

If you want to build an affiliate marketing business (especially in the IM niche), you need to make some sales for the product owner. This requires: • Recognizing a money-making product when you see one so you can actually earn commissions • Building a relationship with your list, so they trust you and buy on your recommendation • • Writing... [Read more]

Ginny Marvin says, “Marketing technology firm, Unruly, has unveiled a new in-feed video ad format designed for mobile devices that can adapt to the look and feel of the web page on which the ad appears in real time. “There’s a growing expectation that social ads will be delivered as part of the content stream and deeply integrated within... [Read more]

This is a reminder for MarketingExperiments’ PPC webinar scheduled on September 11. MarketingExperiments team says, “Many marketers depend on paid search to reach their customers. Significant revenue is spent on keyword strategy, but position is only half the battle. It really does not matter how many people see your PPC ad if it does not... [Read more]

Stephanie Jones says, “You spend either a lot of effort or a decent chunk of money to get your social media marketing just right and that includes looking for new ways to reach your followers on social media. This has become increasingly difficult, especially on Facebook due to algorithm changes, and you may have seen your engagement drop. In an attempt... [Read more]

This new software is the second-biggest announcement of yesterday. Too bad Apple got in the way with its multiple announcements. But for marketers, PressPlay may be the more important announcement, despite all the hype around the new Apple consumer hardware and services. If you are looking for a flexible, powerful video player solution, PressPlay is... [Read more]

Webinar Details Organizer: John Chow Speaker: Tim Paige Topic: Rapid Listbuilding 2.0 Day/Date: Thurday, September 11 Time: 6.00 pm EST – Time Zone Converter Register for webinar details. ‘Rapid Listbuilding 2.0’ Webinar  [Read more]

Craig Rosenberg says, “Story time isn’t just for kids. In my analysis, top sales reps use stories at almost every stage of a deal — clarifying the product, overcoming objections, answering questions. No matter what step they’re at or what the issue might be, they have a story on hand. But the powerful art of sales storytelling is only... [Read more]

This is a reminder for AMA’s Email Marketing webinar scheduled on September 11. The American Marketing Association (AMA) is hosting a webinar with Tom Sather on Thursday, September 11 at 12.00 pm CDT. The topic of the webinar is “Master Your Email Marketing: 10 Secrets from Top Retailers”. AMA team says, “You’ll learn: ?What... [Read more]

No, not your grocery list, your mailing list. You need one for long-term marketing success. IM NewsWatch has been building its mailing list since 2006, over 8 years. There are people who have been reading our news since the beginning. If you want your business to last this long, you need a list of email addresses for people who have chosen to opt in... [Read more]