IM NewsWatch, September 11, 2013 - Latest IM News including ‘Get More Insight Into Your Encrypted Keyword Traffic – HubSpot' and much more...

September 11th, 2013 at 4:00 am EDT

IM NewsWatch

Wednesday, September 11, 2013

‘Do Accordion-Style Checkouts Work?’ MarketingExperiments Webinar 4.00 pm EDT

MarketingExperiments team is hosting a webinar on Wednesday, September 11 at 4.00 pm EDT. The topic of the webinar is “Do Accordion-Style Checkouts Work? How one company uncovered 26% more conversions by putting its checkout process to the test”. MarketingExperiments team says, “Developing cart technologies like the accordion-style checkout... [Read more]

‘Affiliate Marketer Workplaces in 2013’ by Shawn Collins

Shawn Collins’ latest blog post is titled “Affiliate Marketer Workplaces in 2013”. Collins Says, “Affiliates were asked “Do you currently work from home or commute to an office?” for the 2013 Affiliate Summit AffStat Report. The results broke out as 59.5% for work from home, 17.7% for commute to an office, and 22.8% for both (depending... [Read more]

‘How Twitter Followers Help SMBs’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “How Twitter Followers Help SMBs [Infographic]”. Ayaz Nanji says, “Nearly three quarters of people (72%) are more likely to make a future purchase from an SMB after they follow or interact with the business on Twitter, according to a recent report by Market Probe International and Twitter. Moreover,... [Read more]

WordPress Made Easy: Video Tutorials for beginners #ad

Compared with learning HTML, WordPress is easy. Even so, when you first encounter it and realize all that it can do, you may be overwhelmed. It’s a powerful system and there are many features you would want to know about. Josh Fulfer and Ben Clemons have created a video course called WordPress Made Easy, to help you through any rough spots in... [Read more]

‘What’s Next for Digital Customer Experience Tools?’ – ‘The Forrester Blog’

The latest article on ‘The Forrester Blog’ is titled “What’s Next for Digital Customer Experience Tools?”. Anjali Yakkundi says, “Many enterprises we’ve spoken with have discovered that great digital customer experiences matter to their customers and, ultimately, have tangible bottom-line benefits. If you’re involved in delivering... [Read more]

‘How to Get More Insight Into Your Encrypted Keyword Traffic’ – HubSpot

The latest article on HubSpot blog is titled ”How to Get More Insight Into Your Encrypted Keyword Traffic”. Frank Iska says, “Marketers today are spoiled. Admit it! Think of all the amazing technology and tools we have at our fingertips to slice and dice our online marketing performance a hundred different ways that marketers 20 years... [Read more]

’6 Visual Content Trends from Content Marketing World’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “6 Visual Content Trends from Content Marketing World”. Sarah Skerik says, “If anyone in the Content Marketing World session featuring Todd Wheatland titled “Visual Content Marketing Strategies You Probably Aren’t Using and Should,” had any doubts about the importance... [Read more]

Video squeeze pages for better opt-in rate #ad

15 squeeze pages (also known as landing pages) are available in this attractive package called Magic Video Squeeze Pages There are a variety of designs included, sharing one thing in common. They all take advantage of embedded video to make a deep impression on visitors so they are inclined to opt in to your mailing list. They come with mix-and-match... [Read more]

‘The one thing that all marketing is about’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “The one thing that all marketing is about”. Jason Thibeault says, “You probably practice a lot of different types of marketing (or you would like to). But what if it didn’t matter? What if, deep down, all marketing was really the same, driving towards a singular objective:... [Read more]

‘How to Build a Profitable Website; 2 Case Studies’ – Web Marketing Today

The latest ‘Web Marketing Today’ blog post is titled “How to Build a Profitable Website; 2 Case Studies”. Andy Curry says, “Far too many businesses put up a website thinking it will automatically generate customers. It is a “build it and they will come” mentality. But there are many factors that make a website profitable or not. First,... [Read more]

‘Beyond SEO: All Smart Online Marketing Is Optimized’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Beyond SEO: All Smart Online Marketing Is Optimized”. Brian Clark says, “Imagine that search engines didn’t exist. Would “optimizing” your content still matter for online marketing purposes? The job of any smart marketer is to enter a conversation that’s already... [Read more]

Nano Theme for WordPress: for offline or online business #ad

If you consult with offline businesses that want to create an online presence or if you are looking to build an online site for yourself, Nano Theme by Maghfur El-Amin and Ridwan Arifandi could be just what you need. It is powerful and flexible, full of features that meet offline needs and other features for online businesses.: ¦ Builds a mobile... [Read more]

‘How to Choose the Right E-Commerce Solution for your Organization’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “How to Choose the Right E-Commerce Solution for your Organization”. Roy Chomko says, “Most retailers are well aware of the need to sell online in order to reach today’s tech-savvy customers. Proper e-commerce solutions not only showcase products and services effectively, but also provide... [Read more]

‘How to Get In My Inbox: Confessions of an Email Unsubscribe Addict’ – HubSpot

The latest article on HubSpot blog is titled ”How to Get In My Inbox: Confessions of an Email Unsubscribe Addict”. Alexis Watt says, “Hi, my name is Alexis and I am a recovering email subscriber addict. If you’ve ever sold anything online, I have probably received your email. During the worst of it I was getting over 100 promotional... [Read more]

‘3 Tips to Make User Reviews Work for You’ – ‘Website Magazine’ Article

The latest article on ‘Website Magazine’ is titled “3 Tips to Make User Reviews Work for You”. Amberly Dressler says, “Good and bad experiences with businesses used to be discussed over the water cooler or a meal, but those conversations have now moved online. Now consumers can spread very powerful messages about companies by simply writing... [Read more]

Outsourcing Simplified: How to grow your business through outsourcing #ad

There are lots of things involved in a marketing business. So many, that it’s easy to get bogged down, turning from task to task so you don’t do anything well, and often leave things undone. Outsourcing can simplify your business so you can concentrate on the important things, the things that really create your business direction, not the... [Read more]

‘How to make website scraping easy’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “How to make website scraping easy”. Robert Durkin says, “September is here again and the kids are back to school. We thought we’d also go ‘back to basics’ and explain how retailers can simplify their data extraction process. Web scraping is a way of extracting... [Read more]

‘What You Need To Know About The iPhone 5S’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “What You Need To Know About The iPhone 5S”. Dan Rowinski says, “Apple today unveiled the iPhone 5S, the latest top-end smartphone from the labs at Cupertino. The iPhone 5S takes Apple to a level of luxury that it has not breached before, rendering obsolete its history of white and black iPhones... [Read more]

‘Google Outlines Anti-Piracy Tactics in Comprehensive Report’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google Outlines Anti-Piracy Tactics in Comprehensive Report”. Fran Berkman says, “Pirates be warned, Google is out to get you. The Internet giant took a proactive step in the battle against online piracy Tuesday by releasing a 26-page report titled “How Google Fights Piracy.” Google announced... [Read more]

YouTube Charisma: make and Rank videos without costly software #ad

Riccardo Gueli and Steve Sabar have produced a step-by-step manual that takes you by the hand and guides you through the steps of creating and ranking a video on YouTube. In YouTube Charisma, they show you currently working methods to get money-making videos, regardless of the niche, ranked highly. The videos could be promoting your own product, an... [Read more]

‘Accenture: customer experience should be the focus of modern marketing’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Accenture: customer experience should be the focus of modern marketing”. David Moth says, “One of the key tenets of our Modern Marketing Manifesto is that improving the customer experience must be the relentless focus of modern marketing. It states that the customer experience... [Read more]

‘How To Flip Criticism Of Your Product On Its Head’ – Aweber Blog

The latest ‘Aweber’ blog post is titled “How To Flip Criticism Of Your Product On Its Head”. Crystal Gouldey says, “AWard-winning, top-performing ads provide an awful lot of inspiration for business growth, whether you’re a newbie or a seasoned marketer. Gleaning information from the very best takes quite a lot of research, but since we... [Read more]

‘How to Win at Content by Targeting a Niche' by Jay Baer

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Win at Content by Targeting a Niche?. Baer says, “Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be. Even in a world with 52 billion indexed web pages in Google’s... [Read more]

Fresh Leads in Make Money Online Niche #ad

Mike Somerville and his team are offering to pre-qualift and double opt-in people for your busines in the internet marketing and make money online niches. They call their service My Lead Consultant. The leads they supply have already opted in for your list. Somerville does all the technical work to build the squeeze pages and attract people to them.... [Read more]

‘The 5 Stages of Writing Irresistible Landing Page Copy’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “The 5 Stages of Writing Irresistible Landing Page Copy”. Demian Farnworth says, “Landing pages are remarkably powerful conversion and SEO tools that turn traffic into money. They force readers to focus on one thing — and one thing only. To boost your email newsletter or blog subscribers... [Read more]

‘Forget Google’s Games – Make Social a Primary Traffic Source’ – MOZ Blog

The latest MOZ blog post is titled “Forget Google’s Games – Make Social a Primary Traffic Source”. Simon Penson says, “For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don’t talk to your work colleagues about. Even though they are really the... [Read more]

‘Email Marketing: BustedTees’ personalized send times increase email revenue 8%’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Email Marketing: BustedTees’ personalized send times increase email revenue 8%”. Courtney Eckerle says, “A leading Internet-based T-shirt brand, BustedTees has customers scattered all over the world in the United States, Europe and Asia. In spite of its global audience, it was... [Read more]

Download: HubSpot’s ‘A Treasure Chest of Remarkable Content Ideas & a Guide to Create Your Own’

HubSpot has released ‘A Treasure Chest of Remarkable Content Ideas & a Guide to Create Your Own’. The HubSpot team says, “Generating good content usually requires a lot more brainstorming than people expect. We know from experience how frustrating it can be to stare at a blank computer screen, totally stumped on what to write next. It’s... [Read more]

Download: Marketo’s ‘The New State of Email Marketing’ eBook

Marketo has released an ebook titled “The New State of Email Marketing”. The Marketo team says, “Is your email marketing using the power of precision? Email marketing has come a long way from its early days when marketers would buy a list and release an impersonal and irrelevant blast campaign to anyone they could. As today’s... [Read more]

Final Reminder- ‘How Integrating Social Aspects Into Your Website Can Pay Off‘ – VerticalResponse Webinar 10.00 am PT

This is our last chance to tell you about VerticalResponse’s webinar on Wednesday, September 11 at 10.00 am PT. The topic of the webinar is “How Integrating Social Aspects Into Your Website Can Pay Off”. VerticalResponse team says, “Leading the interactive product and marketing team at one of the largest real estate brokerages... [Read more]

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