Matt Walker says, “Ten years ago, few people could have foreseen the impact that social media would have on public relations and marketing. These days, the Internet is making celebrities—and advocates—out of ordinary people all over the world. And whether you’re a brand, a marketing company, or a PR firm, you’re going to want to find a... [Read more]

Brett Relander says, “Visual marketing has become a critical component of reaching target customers in today’s competitive business landscape. In fact, 20 percent of marketers report that their visual content has been twice as effective than their text content. The reason is the power of visual marketing. To boost that power even more,... [Read more]

Ayaz Nanji says, “Search engine optimization (SEO) experts say domain-level link authority features—such as the quality of links to a website and its overall PageRank—have the biggest positive impact on Google rankings, according to a recent report from Moz. The report was based on data from an in-depth survey of 150 marketing professionals... [Read more]

Jack Hopman, who has specialized in Offline Marketing for more than 6 years, and has, in recent months, been sharing his insights with other marketers, has just come out with another product. You may remember that, in July, Hopman created Maps Hero to show you how make corrections in a business’s online presence in search engines. Now, Hopman... [Read more]

Marketing Land team says, “The latest technology can track a consumer from one device to the next and one search to the next, creating a wealth of individual information. This rich data gives marketers the ability to develop a unique on-site and off-site marketing program for each consumer’s next purchase move. Businesses need to find the right... [Read more]

Tim Harmon says, “We recently completed our evaluation of 14 through-channel marketing automation (TCMA) vendors in “The Forrester Wave™: Through-Channel Marketing Automation Platforms, Q3 2015.” The TCMA Forrester Wave was oversubscribed — besides the 14 evaluated vendors, there are an additional 10 to 15 TCMA vendors that we are researching.... [Read more]

Christine Haggerty says, “The emergence of new devices and platforms has altered the customer’s journey to conversion drastically. A customer’s path to purchase is no longer linear; instead, the path crosses over numerous platforms, creating many different touch points in its wake. To avoid being buried in this wake, marketers need to embrace... [Read more]

Imagine that you could build a massive video following in just 30 seconds. That could elevate your business success dramatically. That’s what Cindy Battye is offering in her new software : WP Scope. It just went live this week and it has already sold over 2000 basic and upgraded versions. People are aware of the quality software Bettye has released... [Read more]

Dharmesh Shah says, “When we first started HubSpot over nine years ago, I didn’t know much about marketing; I only knew I didn’t like being marketed to. I didn’t see what good it did to interrupt people just to push a product on them. It’s not the sort of thing you’d wish on yourself, so why put it on others? It... [Read more]

Brian Clarke says, “It’s been almost a year since we launched the Rainmaker Platform, which provides a complete managed website solution for content marketers and digital entrepreneurs. And as is customary for us, we’ve given our absolute best deal to the thousands who have joined us so far. One of the truly generous aspects of the current... [Read more]

Eric Enge says, “Yes, we all know that content marketing is all the rage. More and more brands are embracing content marketing as a basic way to engage with the community at large, and to build credibility, trust, and relationships with potential customers. You’ve probably also heard about content fatigue, or the oncoming content glut. Mark... [Read more]

Video creator, Vu Binh Minh, came to realize that his whiteboard videos needed two factors to actually convert well: 1. The art had to be attractive; 2. The way in which the on-screen drawing occurs has to look natural and easy to watch. The pen needs to move in a smooth, connected way... [Read more]

Matthew Whitehead says, “Working out where to best spend your next pound of budget is a question that marketers have been trying to answer for years. Companies want to get the biggest bang for their buck and one way of doing this is to look at the more advanced metric of marginal ROI. The calculation for overall ROI is the total revenue you’ve... [Read more]

Allan Davies says, “I have been commissioning B2B copy, internal and external, since the dawn of the PC and up to the present social media content frenzy. In all my roles as marketing manager, director, and CMO, I have received crap copy, I have missed deadlines, and I have busted budgets by using the wrong writers for the job. Copywriting jobs... [Read more]

Greg Sterling says, “Facebook today introduced several updates to Pages that make them more mobile-friendly and add a number of useful new features. The upgrades were characterized as the “biggest [Pages] update since 2012.” At a high level, they consist of the following changes: New, prominent call-to-action buttons. Improved layout and... [Read more]

Every business owner who knows the dangers of chatter on the Internet, knows that a reputation can be destroyed almost overnight by a dissatisfied customer. A complaint on a social media site can go viral and within days, customers can dry up... [Read more]

Art Sobczak says, “In my training programs with clients and sales reps we invest a lot of time ensuring that our messaging is laser-focused on the recipient and their world. That is the only way to carve through the ever-growing glut of noise we are bombarded with by the minute. And that’s probably why I am more sensitive to the lousy messages... [Read more]

Brian Hopkins says, “Enterprise architects face more exciting — and greater — challenges as the age of the customer takes off. But technology invention, innovation, and spending are notoriously cyclical. In fact, our first tech trends report in 2009 predicted a boom cycle through 2016. And we have seen this — with social, mobile, cloud,... [Read more]

Rainmaker team says, “There seems to be a debate between audio content and written content. And it’s an acrimonious debate. So Pamela “Battle-Ax” Wilson decided to address the issue head on. She did it in an article called “Is Podcasting Replacing Written Content Marketing?” And it’s a contentious little article. Seeing that Ms. Wilson... [Read more]

Clickbank is the largest seller of electronic informational products, products that can be downloaded, in most cases. It has thousands upon thousands of products, covering nearly any niche imaginable... [Read more]

Jeff Boss says, “Building a business before it actually “takes off” means filling many different roles: founder, accountant, storekeeper, salesperson, product developer, marketer. One thing I’ve learned after going into business for myself as an adaptability coach is the value of web marketing and just how many efforts it takes to succeed, with... [Read more]

Business.com team says, “When you hear ‘FBI,’ you likely don’t think the Friendly Bureau of Investigation,” writes former special agent Dr. Jack Schafer in The Like Switch: How to Turn People on to You (Simon & Schuster, 2015). “My work, which ranged from convincing people to spy on their own country to identifying perpetrators... [Read more]

Arie Shpanya says, “Many critics believe Black Friday won’t be as big as past years. That doesn’t have to be the case. It’s always bittersweet, but summertime 2015 is almost over. Back to school sales have been in full swing and Halloween is fast approaching. Halloween tends to kick off one of the most profitable times on a retailer’s... [Read more]

Pooja Lohana says, “Confusing, isn’t it? You religiously compose posts for your Twitter account and follow the advice of experts to the T, expecting a surge of engaged and active followers. After all, how hard can it be to write 140 characters to draw people’s attention, right? But you and I know it doesn’t work that way. Instead... [Read more]

Danny Sullivan says, “Twitter is a powerful way for businesses to disappoint customers, alienate influencers and convince anyone never to become followers. Want a pathway to Twitter fail? Here are seven things to consider — or reconsider, if you’re after Twitter success. This is a companion story to a talk I’m giving today at Inbound (See... [Read more]

Paul Cheney says, “I love looking at interesting data. When I found Totem’s list of brands on Instagram, I dove right in. The first thing I noticed looking at the list was that it was full of obvious consumer brands at the top. Brands that are inherently visual — mainly fashion, food and consumer goods. What was interesting to me about the... [Read more]

Karissa Bell says, “Facebook is making it a lot easier for companies to run their business through Facebook. The social network will open up two new sections: Shopping and services, which allows businesses to feature their products and services directly from their Facebook pages. Facebook COO Sheryl Sandberg introduced the update during a press... [Read more]