Lindsay Kolowich says, “Writing and designing a valuable offer is only the first step of getting leads out of that offer — next, you’ve got to set up landing pages so you can actually get those leads. That’s why it’s so critical to make sure your landing pages are properly optimized. Every tweak you make, big or small,... [Read more]

Derek S. says, “With more than one billion visits a month, Google is one of the most visited sites on the Web. Due to its high volume of traffic, the search engine presents merchants with a unparalleled platform to reach consumers via search results and advertisements. However, with the recent elimination of Product Listing Campaigns and the... [Read more]

Chow says, “There are many reasons why you may be interested in becoming an Internet marketer or an online entrepreneur. Perhaps you’ve gotten tired of being at the mercy of your boss for forty (or more!) hours a week, every week. Maybe you want to take more ownership of the work that you do and reap the rewards of all the blood, sweat and tears.... [Read more]

No, not your grocery list, your mailing list. You need one for long-term marketing success. IM NewsWatch has been building its mailing list since 2006, over 8 years. There are people who have been reading our news since the beginning. If you want your business to last this long, you need a list of email addresses for people who have chosen to opt in... [Read more]

Ginny Marvin says, “Google has announced its latest play in the product search arena: AdSense for Shopping. The new product brings Google’s image-based product listing ads (PLAs) to third-party retail and commerce sites. Walmart.com is among the limited number of retail sites using AdSense for Shopping. The sponsored ads show related products... [Read more]

The ‘Business 2 Community’ team says, “One of the common frustrations among B2B marketers is that their blog posts aren’t doing what they’re supposed to be doing: generating new leads. You can get 100,000 visitors every day, but it doesn’t matter if only 1 of them converts into a lead. But, with the right execution, even companies in... [Read more]

Craig Klein says, “Email Marketing and Social Media seem to always be going head to head these days. I am here to argue that you shouldn’t look at the two as competing forces, but as partners for a common goal. Email marketing and social media both have seen great growth in the past few years, and they can be used in harmony together to help... [Read more]

This new software is the second-biggest announcement of yesterday. Too bad Apple got in the way with its multiple announcements. But for marketers, PressPlay may be the more important announcement, despite all the hype around the new Apple consumer hardware and services. If you are looking for a flexible, powerful video player solution, PressPlay is... [Read more]

Craig Le Clair says, “During the internet bubble of 2000, many of us predicted E-delivery of business content would reach a 40% to 50% adoption within a few years. Here we are now almost 15 years later and it still hovers around 20%. How can this still be true in 2014? Enterprises want print to become a secondary channel because it’s less... [Read more]

Joe Chernov says, “Of course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it. Don’t measure ROI. Seriously, don’t. Only good things happen when you do. According to the 2014 State of Inboundsurvey, marketers that measure ROI are 12X more likely to generate a greater return year-over-year... [Read more]

Minter Dial says, “Both the sales and marketing functions have been significantly impacted by the arrival of the connected customer plus a new set of digital tools, devices and platforms. Brand marketers and sales teams need to adopt to the new world order or risk serious business consequences. At its core, the change required is one of mindset.... [Read more]

If you want to build an affiliate marketing business (especially in the IM niche), you need to make some sales for the product owner. This requires: • Recognizing a money-making product when you see one so you can actually earn commissions • Building a relationship with your list, so they trust you and buy on your recommendation... [Read more]

Shannon Byrne says, “When talking about content marketing, discussions often focus on decisions about topics, headlines, platforms, and distribution. But how much do you consider the data that supports these decisions? I’m not talking about demographics, like age, gender, or location — although those matter, too. Rather, I’m talking about the... [Read more]

Allison Howen says, “In fall 2013, research from popular content marketing software provider InboundWriter found that typically only 20 percent of a site’s online content drives 90 percent of its Web traffic. To remedy this problem, InboundWriter decided to revamp its software platform, and today the company is unveiling its new predictive... [Read more]

Kendall Allen says, “Despite our fascination with it, many of us are suspicious of what I once liked to call the Math State — the ascendance of mathematics and algorithms that has occurred in the advertising industry as real-time bidding (RTB), pioneered by search marketing and now rising in programmatic display, has taken hold. We wondered... [Read more]

It’s important that a business site look professional, not amateurish. How does your own site look? It can make a difference in your sales. If you build sites for other people, your expertise is judged by how professional the site you build looks. The majority of marketers who try to build a professional looking website fail. Starting with a professional... [Read more]

Jonathan Long says, “You probably know what SEO is and how it can help your business become more successful, but do you know how to create a search engine optimization campaign that works? Building an effective strategy is where most of the questions come into play, so use these five tips to help build a SEO plan that delivers results. 1. Identify... [Read more]

Edwyn Raine says, “I have found it virtually impossible to find credibleInstagram accounts around marketing and digital topics, why is this? For someone who works in social media, I was restrained to get involved with the Instagram hype. Having been a Twitter user since near launch, I regarded them as fairly similar products and didn’t really want... [Read more]

Lindsay Kolowich says, “Imagine you’re at a networking event. You’re milling around and meeting people, cheese cube plate hand, when you spot someone across the room. Oh! Is that the woman who wrote that awesome article in Business Insider? You walk up to her, extend your hand, and say (drum roll please): “I’d like to... [Read more]

Matt Bush just created new whiteboard videos that you can use with your clients to help them market their business. As in his previous volumes, Local Whiteboard Video Producer Vol 4 is well-researched to be just what businesses in these niches need. The four niches in this package are: • Pest Control • Home and Business Security Services •... [Read more]

Daniel Burstein says, “Email by far remains the trusty pack mule for most marketers. This is understandable given the growth within this channel (thanks in part to mobile), which continues to produce a solid ROI. But, as they say, satisfaction is only the death of desire. There is always room for improvement. To save you from the pitfall of merely... [Read more]

Courtney Eckerle says, “When the marketing team at DaVita Kidney Care started taking notice of symbols popping up in the subject lines of their personal inboxes, they began questioning whether or not these symbols could be implemented in their own email program. Read on to find out how the team set out to integrate this new and off-beat tactic... [Read more]

Cyrus Shepard says, “It’s rare when Google reveals any of its actual ranking factors, so it came as a big surprise when representatives announced they would reward sites using HTTPS encryption with a boost in search results. HTTPS isn’t like other ranking factors. Implementing it requires complexity, risks, and costs. Webmasters balance this out... [Read more]

Hans Peter Jeschke (a.k.a. HP) was looking for a way to make a good return on a small investment of time. He settled on affiliate marketing, and took action. Here’s what he did: On August 14, Jeschke spent about 20 minutes setting up an ad campaign. Then, he spent $1.19 on advertising. The result was that he earned $40.20 in less than a day. Well,... [Read more]