IM NewsWatch, September 10, 2013 - Latest IM News including ‘13 Ethical Ways to Increase Your Site’s Search Traffic – Mashable' and much more...

September 10th, 2013 at 4:00 am EDT

IM NewsWatch

Tuesday, September 10, 2013

‘B2B Lead Generation: What Marketers Want’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “B2B Lead Generation: What Marketers Want”. Ayaz Nanji says, “Most pay-per-lead B2B marketers (51%) say knowing a buyer’s purchasing time horizon is the most important data point they want but often don’t get, according to a recent report by Business.com. The size of the buyer’s... [Read more]

Download: Digital Marketing Depot’s ‘Enterprise SEO Tools 2013: A Buyer’s Guide’

Digital Marketing Depot has released the ‘Enterprise SEO Tools 2013: A Buyer’s Guide’. The DMD team says, “Find out more about enterprise SEO software platforms, plus the latest trends, opportunities and challenges in this market: Who are the key players in SEO platform and tools software? What do you need to look for in an Enterprise... [Read more]

‘You Don’t Have To Be Big To Do Social Right!’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “You Don’t Have To Be Big To Do Social Right!”. Alan K’necht says, “One of the biggest misconceptions when it comes to social marketing is that it’s only for big brands with big budgets. This fallacy has to come to an end now. Some of the best examples of effective... [Read more]

Fresh Leads in Make Money Online Niche #ad

Mike Somerville and his team are offering to pre-qualify and double opt-in people for your busines in the internet marketing and make money online niches. They call their service My Lead Consultant. The leads they supply have already opted in for your list. Somerville does all the technical work to build the squeeze pages and attract people to them.... [Read more]

‘Emily White Has The Large Task Of Turning A Zero-Revenue Business For Facebook Into A Money-Making Machine’ – Business Insider

The latest article on Business Insider is titled ”Emily White Has The Large Task Of Turning A Zero-Revenue Business For Facebook Into A Money-Making Machine”. Alyson Shontell says, “If Instagram had a Chief Operating Officer, it’d be Emily White. White, 35, worked for Facebook and joined Instagram in April, nearly one year... [Read more]

’60 Simple Ways to Increase Your Twitter Followers’ – ‘Business 2 Community’ Article

The latest article on ‘Business 2 Community’ is titled “60 Simple Ways to Increase Your Twitter Followers”. The Wishpond Blog team says, “Do you need to get more followers on Twitter? Most businesses are on Twitter these days, but many still scratch their heads trying to find actionable ideas to increase their Twitter followers. In... [Read more]

‘Three Reasons to Embed Content on Your Blog’ by Denise Wakeman

Denise Wakeman’s latest blog post is titled “Three Reasons to Embed Content on Your Blog”. Wakeman says, “Google Plus joined Twitter, Facebook, Pinterest and Instagram, among others, and now allows you to embed Google+ content on your blog. You’ve been able to embed videos on your blog for years. Now, every social network is jumping... [Read more]

YouTube Charisma: make and rank videos without costly software #ad

Riccardo Gueli and Steve Sabar have produced a step-by-step manual that takes you by the hand and guides you through the steps of creating and ranking a video on YouTube. In YouTube Charisma, they show you currently working methods to get money-making videos, regardless of the niche, ranked highly. The videos could be promoting your own product, an... [Read more]

‘Facebook Conversations Will Help Media Track Trends’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Facebook Conversations Will Help Media Track Trends”. ReadWrite Editors say, “Facebook is once again following in Twitter’s footsteps, this time with the announcement of new tools that allow publishers to display trending conversations and topics from the social network. The company launched... [Read more]

‘13 Ethical Ways to Increase Your Site’s Search Traffic’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “13 Ethical Ways to Increase Your Site’s Search Traffic”. Scott Gerber says, “If you have a product you’re really proud of, it should speak for itself. But when it comes down to it, you still need to get customers on your website in the first place — especially if you’re... [Read more]

‘Five Tips for Marketing to Win Love From Sales’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Five Tips for Marketing to Win Love From Sales”. Nasheen Liu says, “”It’s complicated” would be the proper way to describe the love/hate relationship between Sales and Marketing. They depend on each other to succeed, but they don’t often get along. Each has a preconceived... [Read more]

Outsourcing Simplified: How to grow your business through outsourcing #ad

There are lots of things involved in a marketing business. So many, that it’s easy to get bogged down, turning from task to task so you don’t do anything well, and often leave things undone. Outsourcing can simplify your business so you can concentrate on the important things, the things that really create your business direction, not the... [Read more]

‘Use Effective Storytelling to Cut Through the Noise' – ‘The Future of Ink’ Blog

The latest article on the ‘The Future of Ink’ blog is titled “Use Effective Storytelling to Cut Through the Noise [#Infographic]?. Denise Wakeman says, “Whether it’s Business to Business (B2B) or Business to Consumer (B2C), you need to cut through the noise with your content to get the attention of your audience. What helps your content... [Read more]

‘Instagram Plans to Introduce Ads Within the Next Year’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Instagram Plans to Introduce Ads Within the Next Year”. Seth Fiegerman says, “Enjoy your ad-free Instagram feed while you can: Instagram plans to introduce ads in the next year, according to a new report. The Wall Street Journal spoke with Emily White, Instagram’s director of business... [Read more]

’10 useful custom Google Analytics reports and dashboards for publishers’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “10 useful custom Google Analytics reports and dashboards for publishers”. Graham Charlton says, “This post presents 10 shortcuts to Google Analytics reports and dashboards for publishers, bloggers and content marketers. I’ve compiled these from various sources, but... [Read more]

Do you need an information product to sell? #ad

Jeremy Burns is famous for creating high-quality products for other people to sell. For about 7 years, he has been creating bundles of products he calls his Source Code Goldmine or SCGM for short. Each time he releases a new SCGM, people flock to it because they know the products in it are high-quality and will be something they would like to resell.... [Read more]

‘Facebook Wants Creative Control Over Its Upcoming Autoplay Video Ads — And Some Clients Don’t Like It’ – Business Insider

The latest article on Business Insider is titled ”Facebook Wants Creative Control Over Its Upcoming Autoplay Video Ads — And Some Clients Don’t Like It”. Jim Edwards says, “Facebook wants creative control over the first set of autoplay video ads that will run in your news feed, according to Ad Age. That has some clients... [Read more]

‘Amazon: No Plans for a Free Smartphone’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Amazon: No Plans for a Free Smartphone”. Brian Anthony Hernandez says, “Instagram now has 150 million monthly active users with more than 60% of them residing outside of the United States. At last tally in June, the app had 130 million monthly active users. In February, the company reached... [Read more]

‘Google+ Introduces Embedded Posts’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Google+ Introduces Embedded Posts”. Adario Strange says, “On the eve of one the biggest smartphone rollouts of the year from Apple, attention turned to the possible launch of a new smartphone from another tech heavyweight: Amazon. In a reportposted last Friday, former Wall Street Journal reporter... [Read more]

The “Sideways Sales Letter” and other marketing tools #ad

Jeff Walker released the first of several training videos Friday. In it, he explained how he uses the “Sideways Sales Letter” in his product launches. Don’t know what a Sideways Sales Letter is? We didn’t either, but he explains that, too. If you want to become known online for your expertise, and you want to use that expert... [Read more]

‘Instagram: nine different ways to market your brand’ – ‘Econsultancy’ Blog

The latest ‘Econsultancy’ blog post is titled “Instagram: nine different ways to market your brand”. David Moth says, “Photo-sharing app Instagram has long since left its hipster roots behind and is now a social network for the masses, which inevitably means that marketers are looking at ways to exploit its popularity. According... [Read more]

‘Why People Share on Social Media’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Why People Share on Social Media”. Ayaz Nanji says, “The most common reason people post on social media is “to share interesting things” (61%), according to a recent report from Ipsos. The next most popular motivation is to “to share important things” (43%), followed... [Read more]

‘Google+ Update Aims To Raise The Profile Of Web Writers’ – ‘ReadWrite’

The latest post on ‘ReadWrite’ is titled “Google+ Update Aims To Raise The Profile Of Web Writers”. Selena Larson says, “Google+ launched two new features it said will help writers and other publishers get more attention on Google News and search. WordPress and TypePad powered blogs using Google+ Sign-In will now link all posts to... [Read more]

WP Speed Formula: speed up your WP site #ad

You may have noticed that IM NewsWatch has had some page load speed problems in the last few months, caused by software problems. We have worked hard to correct those problems, and as a result our home page loads faster. That’s important because Google rankings are influenced by how fast your page loads. They reason that waiting around for a... [Read more]

‘How to Build a Perfect B2B Product Page’ – HubSpot

The latest article on HubSpot blog is titled ”How to Build a Perfect B2B Product Page”. Meghan Keaney Anderson says, “There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases — a style that matches... [Read more]

‘Don’t Take Your Brand Too Seriously’ – MOZ Blog

The latest MOZ blog post is titled “Don’t Take Your Brand Too Seriously”. Rob Toledo says, “Humor can be an incredibly effective tool for your branding efforts, but there’s some risk involved. With lots of helpful examples of approaches that worked and some that completely failed, this post shows you how to find the right strategy... [Read more]

‘How an Independent Video Production House Makes Seven Figures with the Help of Two Insanely Useful Blog Posts’ – ‘Copyblogger’ Blog

The latest post on ‘Copyblogger’ Blog is titled “How an Independent Video Production House Makes Seven Figures with the Help of Two Insanely Useful Blog Posts”. Beth Hayden says, “Simplifilm has one clear vision — they help businesses and individuals create professional videos when they need book trailers and application demos. They’re... [Read more]

‘Protect Your Online Privacy with Hotspot Shield’ by John Chow

John Chow’s latest blog post is titled “Protect Your Online Privacy with Hotspot Shield”. Chow says, “One of the biggest appeals to the Dot Com Lifestyle is the ability to work from anywhere you have an Internet connection. I’ve been halfway around the world and back, but I’ve been able to maintain my freelance writing business throughout... [Read more]

‘Q&A With Google On The New Gmail Inbox Tabs’ – ‘Marketing Land’ Article

The latest article on ’Marketing Land’ is titled “Q&A With Google On The New Gmail Inbox Tabs”. Danny Sullivan says, “It’s been about three months since Gmail introduced its Inbox Tabs, a change designed to help users be more organized with their email but one that’s made many email marketers nervous. How’s... [Read more]

‘Online Testing: 3 benefits of using an online testing process (plus 3 free tools)’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Online Testing: 3 benefits of using an online testing process (plus 3 free tools)”. Maria Hendricks says, “During my experiences reviewing and archiving Test Protocols from the testing we do with our Research Partners, I believe some benefits of A/B testing can go ignored or overlooked... [Read more]


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