Brian Sutter says, “Facebook is the big kahuna of social media. It’s also one of the must-do marketing strategies for local businesses, considering 73 percent of consumers believe Facebook is the most important social media platform for local businesses. Businesses have gotten the message. According to a recent survey of 1,000 small business... [Read more]

Ayaz Nanji says, “Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics. The report was based on an analysis of the the top 30 search results for 10,000 relevant keywords and 300,000 websites appearing... [Read more]

Steve Olenski says, “In many organizations, the line between sales and marketing staff is solidly drawn. Marketing teams take care of getting the word out about a business’ products or services, while sales teams pitch customers directly. Inbound marketers are often seen as farmers, while their outbound counterparts in sales are seen as hunters. Though... [Read more]

Building your first website (or your second or third, for that matter) can be a challenge. You want to use it to build a recurring income, but there are a lot of things you need to put in place: • Create a giveaway product so people will opt-in to your mailing list • Make an attractive graphic for the product (probably a report) you are giving... [Read more]

Entrepreneur team says, “When it comes to initiating PR efforts, it’s crucial to have a plan in place. It’s a great resource to have and to use as a guide. It will help you strategize, implement and map out your PR efforts so you’re never left clueless on what the next steps are. These five5 tips are imperative for developing a rock star... [Read more]

Carly Stec says, “If you’re reading this, you probably have an email address (or two, or three …). In fact, you’ve probably been sending and receiving emails for years, and you’ve definitely received some questionable deliveries in your inbox. Whether they were unexpected, uninformative, or had a subject line tHaT wAs... [Read more]

Susan Warren says, ““There are so many ecommerce retailers who now believe that in order to differentiate themselves and establish better brand relationships with their shoppers, they [need to consider] opening brick-and-mortar stores,” Debbie Hauss, Editor-in-Chief, Retail TouchPoints, said. According to Advertising Age, 80% of companies... [Read more]

Austin Anthony has created new Video-Maker/Video-Ranking Software, called,  that could lead to lots of people watching those videos without extra time or work spent generating traffic. The early adopters are already doing it... [Read more]

Katie Oakes says, “In today’s landscape, we often see display advertising being managed separately from email communications. Is there an opportunity to bring these two sid es together? Definitely, and that’s where the whole concept of addressable advertising gets exciting. Defining a single audience that will be the recipient of both your... [Read more]

Business.com staff says, “Email is out of control. It’s something we know at a gut level, but it can still be hard to address head-on. Email has infused our workdays and our non-workdays. It’s like the air, impossible to separate from the rest of our lives. But something must be done. According to the McKinsey Global Institute, employees... [Read more]

Jack Simpson says, “Email might not be the sexiest form of communication around these days what with smartphones and Apple Watches and pigeon-drone hybrids but it’s still going strong in the business world. In our recent email marketing census, 74% of marketers said they believe email still be one of the highest channels for delivering... [Read more]

You were probably taught to do affiliate marketing by sending people from your email list to a sales page for the product you are promoting. That's the standard process... [Read more]

Demian Farnworth says, “You’ve launched. You now have loads of content on your blog. You’re happy with the growth and the traction you’ve gained. Your audience is growing — not as fast as you’d like, but you’re meeting goals. Things are looking up because you’ve created authority with what seems to be a solid and loyal audience.... [Read more]

Roy Hinkis says, “When Moz undertook this year’s Ranking Correlation Study (Ranking Factors), there was a desire to include data points never before studied. Fortunately, SimilarWeb had exactly what was needed. For the first time, Moz was able to measure ranking correlations with both traffic and engagement metrics. Using Moz’s ranking data... [Read more]

Emma Snider says, “Just like a gatekeeper can prevent a salesperson from reaching the manager or executive they want to get in touch with, a subject line can block a prospect from opening a sales email. And it doesn’t matter how much research and time you put into the body text — your hard work goes to waste if the prospect deletes... [Read more]

Omar and Melinda Martin have been using a system they call 'Content Nitrous' to enhance their websites so they can earn more money through improving the experience for the website visitors... [Read more]

Doug Camplejohn says, “Data-driven marketing is on the rise. And no wonder: marketers would be six times as likely to report higher profits if they use data-driven strategies, a recent report by Turn and Forbes Insight discovered. That’s not surprising to those already harnessing the power of data, but the proliferation and availability... [Read more]

Jared Hecht says, “Like your mother and your high school history teacher likely told you over and over again, you can’t believe everything you read on the Internet. With the growing accessibility of information freely available online, modern entrepreneurs in search of funding to grow their businesses have a huge leg up on generations past. Yet... [Read more]

Jack Simpson says, “Google is increasingly valuing ‘quality content’ when it comes to search rankings, according to a new report. This isn’t exactly news to most marketers, but the way in which Google determines quality is evolving. According to the study, positive signals such as the amount of time spent on a page are having an increasingly... [Read more]

Building your first website (or your second or third, for that matter) can be a challenge. You want to use it to build a recurring income, but there are a lot of things you need to put in place: • Create a giveaway product so people will opt-in to your mailing list • Make an attractive graphic for the product (probably a report) you are giving... [Read more]

Andrew Carvenho says, “Leads are those magical things that can change a company’s fortunes. Good leads can transform them completely. Before we go further in our discussion about how to acquire more leads and better leads, let’s try and understand what a lead stands for in the first place. A lead is a consumer who has the potential to turn... [Read more]

Ben Goodsell says, “Many marketers have a vague awareness about server Log Files, but few know that they can be used to clean up the analytics data you’re using to make decisions about your site. You can do that by using them to identify bad bots, which, more and more, are executing JavaScript, inflating analytics numbers, expending your resources... [Read more]

Ken Bowen says, “For over a decade, MarketingExperiments has stressed the importance of customer reviews. When our Customer Ratings Tested Web clinic was originally broadcast in 2004, Shopping.com was the third-most popular ecommerce site in America, and Amazon’s annual revenue was a mere 7% of what it has since become. In the ten years since,... [Read more]

Jason Richman says, “As a sales manager, a huge part of my job is coaching new sales development representatives — salespseople who act as dedicated prospectors for deal-closing reps. Coaching SDRs is a two-part task. On one hand, I need to show them how to overachieve in their current roles and be rockstars for their sales reps. On the... [Read more]

Shelly Kessler says, “Our quarterly email performance benchmark report has been released for Q2 2015, and it has some exciting numbers for email marketers. In April, May and June of this year, email volume rose by 16.1 percent year-over-year, yet response rates remained as high as they were this time last year. This means that despite an increase... [Read more]

Murray Newlands says, “A pitch deck has many moving parts, and one of the most important pieces is building an opportunity that an investor can’t pass up. Creating an alluring opportunity takes finesse, research, number crunching and the ability to tell a compelling story while showing investors you have an empathetic understanding of... [Read more]

Brian Hughes says, “Do your clients secretly hate the content you produce for their brands? Or worse, do you secretly hate the content you’re producing for your own brand? According to a recent survey from Chief Marketing Officer Council and Content ROI Center, only 12 percent of marketers are satisfied with their branded content. The... [Read more]

Tessa Wegert says, “Marketers shouldn’t discount the power of long-form blogs because they’re conducive to high levels of engagement from potential consumers. Blogs have long been part of the content marketing conversation. But with exciting storytelling formats like brand magazines and films getting all the buzz these days, one has to... [Read more]