Rebekah Iliff says, “In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. New technology will continue to drive this further, both in terms of accessibility to quality video hardware... [Read more]

Martin Beck says, “No one likes filling out forms on mobile devices. But Facebook is aiming to make that clunky process easier — and more likely to help businesses pull in the customer information they crave — with a new ad product that automatically fills out forms based on Facebook user data. Called “lead ads” and in testing since June,... [Read more]

Leigh Hankin says, “Your offer can be the difference between making a ton of sales and making nothing. Literally. Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling. Before all else, though, there needs to be a starving crowd in your marketplace that... [Read more]

Jason Mangrum has been marketing online for about 10 years. He has been on the team with well-known big-ticket marketers, such as Mike Filsaime. Through the years, he has honed his marketing skills in many a marketing campaign. He has been instrumental in selling products worth millions of dollars ... [Read more]

Tom Corbett says, “There are many reasons why you’d want to change your email service provider (ESP) – cost, flexibility, reliability and functionality are a few, but that’s not the purpose of this article. As many brands find themselves looking for new solutions to the complexities of a cross-channel world, I thought it would be a good... [Read more]

Jeffrey Vocell says, “Every year, we see new elements and styles in website design begin to emerge. Some elements — when incorporated thoughtfully — help tell stories and explain your company. Other elements work to improve how content looks on a specific device. While it’s not necessary to include every trend that comes about... [Read more]

Daniel Burstein says, “There are really only two types of marketing. There’s “Let’sThrowEverythingWeHaveAtTheCustomerAndSHOUTITREALLYLOUD!” marketing. The value for the customer is not very clear with this method, but if the company buys enough TV spots, throws some huge incentives in the mix and pays high enough affiliate marketing commissions,... [Read more]

As we reported Tuesday, Peter Garety released his new keyword research tool, his 'P1 Targeting App'. He made 3 licenses available: 1. The Get it Started license, which lets you do 5 searches per day with results capped at 3000 keywords... [Read more]

Anjali Lai says, “For US online adults, wearable technology is no longer the stuff of myth. Over the past year alone we’ve witnessed the launch of the Apple Watch and iterations on early wearable products. Wearable devices are now making their media cameo across a variety of channels and topics ranging from politics to pop culture. According... [Read more]

Brad Jefferson says, “Marketers want to reach Generation Y, and for a good reason. This demographic, born between 1980 and 2000 and now known as “millennials,” will collectively spend more than $200 billion annually beginning in 2017, which comes out to $10 trillion over the course of their lifetimes. How can businesses connect with... [Read more]

Anthony Coraggio says, “Pay-per-click advertising generates vast amounts of data, which presents us with tremendous potential for optimization and success. However, this formidable sword cuts both ways—even skilled managers can quickly find themselves adrift if tests and changes are not carefully tracked. Here’s a quick, actionable guide... [Read more]

If you are looking for an elegant theme for building video sites,  Yoedi Wahyudi has a new theme that can simplify your work and improve your monetization. 'WP VidPress' is new WordPress theme that allows you create elegant video sites quickly and easily and then quickly populate them with relevant videos captured from YouTube and turn them into video posts... [Read more]

Beth Hayden says, “Remember when email newsletters were the latest, greatest thing in online marketing? Remember when you could add a form to your sidebar that simply said, “Sign up to receive my newsletter” and people would join your list in droves? Unfortunately, those days are over. In today’s overcrowded online market, getting email... [Read more]

Ramona Sukhraj says, “The email inbox is a mysterious place. It’s given a private address and gets hidden behind lock and key. Only a lucky few businesses gain access to it, but once they do — it’s every brand for itself. The average consumer subscribes and receives emails from approximately 9 different brandsand when your message finally... [Read more]

Entrepreneur says, “When changes occur in your industry or your customer base evolves, is your business nimble enough to reflect those changes in your marketing campaigns? More importantly, can you maintain the trust of existing customers and build trust among prospective customers without damaging your brand? For many businesses, problems occur... [Read more]

If you are using an expensive service to collect leads, there's now an alternative that can match the performance of the expensive solutions without the high price tag... [Read more]

Brendan Miller says, “My mission at Forrester is to help ebusiness executives transform the role of payments from financial utility into an engine for customer engagement, revenue growth and improved customer experience. A barrage of new innovation and business models are upending how consumers and businesses make and receive payments. If merchants... [Read more]

Matt Asay says, “To every big-business tech vendor of pretty much any kind, Amazon Web Services has a message for you: Goodbye. At its annual Re:Invent conference, AWS dismantled pretty much every comfortable fallacy that legacy vendors have used to battle the public cloud generally and AWS specifically. “Security!” “Performance!” and other... [Read more]

Ginny Marvin says, “In a survey of 2,000 US consumers, 44 percent of respondents said they go directly to Amazon to start their product searches. That compares to 34 percent who said they use search engines like Google, Bing and Yahoo to search for products. Just 21 percent of searchers said they start on a retailer site, according to the study... [Read more]

Sam Robinson and his partners have spent the last 9 months developing new software for  Amazon affiliates.  It's a WordPress plugin called 'Azon Store Builder', and it's the most advanced Amazon affiliate store builder software available... [Read more]

Karissa Bell says, “We’ll probably never get a true “dislike” button on Facebook, but the social network just started to roll out the closest thing we’ve seen yet. Reactions, a new feature for Facebook’s ubiquitous Like button that allows you to respond to posts with emoji, will go live for some Facebook users Friday,... [Read more]

Rainmaker team says, “AJ Wilcox, one of the superstar Missing Link LinkedIn group members (and a LinkedIn ads expert), shares a case study you’ll want to emulate to get the most out of Sponsored Updates on LinkedIn. Get this, AJ took his target goal from 600,000 prospects all the way to 2.1 million in just a few steps. And, if you don’t think... [Read more]

Angela O’Dowd says, “Most businesses, not just agencies, start off charging for their products and services based on their costs. This is a mindset that has been carved in stone since the Industrial Revolution — and has grown alongside accountants and bookkeepers demanding to know the cost of everything, but who often overlook the... [Read more]

Leslie Ye says, “When you’re sourcing new prospects or receive an inbound lead, where’s the first place you look for more information on your buyer? Most likely, you go straight to LinkedIn. As well you should. But while a buyer’s LinkedIn profile provides a wealth of information, not all of it will be useful. And when you’re prospecting... [Read more]

Ayaz Nanji says, “Approximately one-third (38%) of holiday shoppers say they will not shop on an e-commerce site that doesn’t offer free shipping, according to a recent report from Bronto and Ipsos. Moreover, 84% of holiday shoppers say free shipping influences their online holiday purchase decisions to some degree. The report was based... [Read more]

Dan Stenier says, “Content marketing remains a popular way to connect with customers and establish your position as a thought leader in your industry. But at times, it can feel as though your content may as well be invisible. Even if analytics reveal that your posts are being read, you may wonder if the content is leading to actual sales. Over... [Read more]