Leslie Ye says, “When you’re sourcing new prospects or receive an inbound lead, where’s the first place you look for more information on your buyer? Most likely, you go straight to LinkedIn. As well you should. But while a buyer’s LinkedIn profile provides a wealth of information, not all of it will be useful. And when you’re prospecting... [Read more]

Ayaz Nanji says, “Approximately one-third (38%) of holiday shoppers say they will not shop on an e-commerce site that doesn’t offer free shipping, according to a recent report from Bronto and Ipsos. Moreover, 84% of holiday shoppers say free shipping influences their online holiday purchase decisions to some degree. The report was based... [Read more]

Dan Stenier says, “Content marketing remains a popular way to connect with customers and establish your position as a thought leader in your industry. But at times, it can feel as though your content may as well be invisible. Even if analytics reveal that your posts are being read, you may wonder if the content is leading to actual sales. Over... [Read more]

Jason Mangrum has been marketing online for about 10 years. He has been on the team with well-known big-ticket marketers, such as Mike Filsaime. Through the years, he has honed his marketing skills in many a marketing campaign. He has been instrumental in selling products worth millions of dollars Now, he is sharing some of what he has learned in one... [Read more]

Derek Newton says, “An expert in the field of creating “virtual storefronts” estimates that as many as half of all businesses that have been around for more than 15 years are invisible online. For years, places such as local pizza parlors, auto repair shops and plumbers have survived without Internet identities. “There’s no hard... [Read more]

Kristen Dunleavy says, “Wouldn’t it be cool if you had a small army of clones to help with the day-to-day tasks of running your business? Ok, maybe that’s a little weird. But who would argue with the extra help? Autoresponder emails won’t sign off on invoices for you, but they can help build connections with your followers. Get 100% Higher... [Read more]

Martin Beck says, “No one likes filling out forms on mobile devices. But Facebook is aiming to make that clunky process easier — and more likely to help businesses pull in the customer information they crave — with a new ad product that automatically fills out forms based on Facebook user data. Called “lead ads” and in testing since June,... [Read more]

As we reported yesterday, Peter Garety released his new keyword research tool, his 'P1 Targeting App'. He made 3 licenses available: 1. The Get it Started license, which lets you do 5 searches per day with results capped at 3000 keywords... [Read more]

John Van Akkeren says, “The journey from product idea to commercialization is full of opportunities, challenges, risks and rewards. The best road to a successful, end-to-end product introduction is paved with constant customer touchpoints and a deep empathy for their wants and needs. Sounds basic, but in reality, staying in lockstep with customers... [Read more]

Rainmaker team says, “Publishing useful content is the backbone of any content marketing strategy. But what does it mean to be useful? Useful content boils down to three things: education, entertainment, and inspiration. And if you can combine all three … you have a winner. Sometimes, though, you don’t need to entertain. You just need to... [Read more]

Ryan Stewart says, “In my 28 years on this planet, I’ve come to accept two things as fact: The sun rises every morning. Marketers screw everything up. Because of fact No. 2, I had to stop selling SEO. Why? Here’s an interaction I used to have five times a day. *Phone rings* Me: “This is Ryan Stewart with WEBRIS. How can I... [Read more]

If you are looking for an elegant theme for building video sites,  Yoedi Wahyudi has a new theme that can simplify your work and improve your monetization... [Read more]

Jessica Lorenz says, “B2B companies often face a struggle with communications to the outside world. Regularly, products or technologies are shrouded in secrecy with an occasional blimp on social media. At &THEN 2015, Jon Iwata, Senior Vice President of Marketing and Communications, IBM, sat down with Daniel Burstein, Director of Editorial... [Read more]

Jami Oetting says, “You’ve spent months perfecting the script, storyboarding, finding the right talent, shooting, and editing. The end result? A blockbuster brand or product video for your client. With all that time invested, you can’t stop at just embedding the video on a homepage or sharing it on Facebook and hoping that someone... [Read more]

Danny Sullivan says, “Wouldn’t you like to have stuff you read on mobile devices seem to load instantly? Facebook and Apple sure think so. Now so does Google. Today, Google, along with Twitter and several publishers, announced the Accelerated Mobile Page Project. That’s AMP, by the way, for short. AMP is a way that publishers can pull from... [Read more]

If you are using an expensive service to collect leads, there's now an alternative that can match the performance of the expensive solutions without the high price tag... [Read more]

Thomas Smale says, “Whether you’re a bootstrapper or an investor with a bit of extra money to start a new enterprise, ecommerce is a great field to get into, especially today. Even as a beginner in ecommerce, the tools and resources are all laid out for you. All you need is a strong work ethic and a desire to succeed. Here are five reasons... [Read more]

Brian Sutter says, “Every small business has heard of the power of Yelp. Love it or hate it, Yelp continues to be one of the major review sites where your customers are turning to share the good, bad and the ugly about their experiences at your business. While the reviews may seem daunting, using Yelp to your benefit is not only a possibility,... [Read more]

Leigh Chesley says, “Today’s successful marketer must stay current on trends, organize digital assets, monitor online conversations, measure ROI, and much more. A well-stocked marketing toolkit is necessary to handle those tasks. And as revenue marketing and content marketing continue to converge, having the right tools and the right people... [Read more]

Sam Robinson and his partners have spent the last 9 months developing new software for  Amazon affiliates.  It's a WordPress plugin called 'Azon Store Builder', and it's the most advanced Amazon affiliate store builder software available... [Read more]

Kristen Dunleavy says, “Last week, we announced that Atom mobile app users can now customize their mobile sign up form with their logo, background color, text and more. The possibilities are nearly endless, and customizing your sign up form is just plain fun. But did you know that a great-looking sign up form can do big things for growing your... [Read more]

David Nield says, “Both Facebook and Apple believe they’ve built a better home for news content on mobile devices—self-contained apps where load times are fast and ads are discreet—but Google isn’t going to lie down without a fight. The result is the Accelerated Mobile Pages Project, a new open-source HTML standard available to all... [Read more]

Rainmaker team says, “Today’s guest on Hack the Entrepreneur is the President of the Statements Brand, which includes Statements the Salon, Statements the Academy, Statements Photography, and The Statements Project. She has been in the beauty industry 24 years and an “accidental” entrepreneur for 17 years after accidentally opening a salon... [Read more]

Martin Beck says, “Launched in 2004, LinkedIn Groups was among the first features of the career-focused social network, intended to create connections and discussion among professionals with common interests. Now, with a roster of more than two million Groups, the company has decided it’s time to revamp the experience. On Oct. 14, the company... [Read more]

Kelsey Meyer says, “You’ve just written your fifth blog article of the week, you have twenty-something slots to fill with engaging Twitter content, and you’re coming to the realization that those emails you’ve been putting off aren’t going to write themselves. The struggle is real. While my team and I have found that crowdsourcing... [Read more]

Christina Warren says, “In the 20 months since Satya Nadella took over Microsoft, we’ve seen the company go through a lot of changes. Microsoft has slumped over the last decade and its doing everything it can to make sure it doesn’t fall short over the next ten years. Part of ensuring a win moving forward is keeping the public interested... [Read more]

Joe Pulizzi says, “I’m going to be honest with you. I loathe the term “branded content.” Branded content gives content marketing a bad name. It’s a word created by the world of paid media … by advertisers, agencies, and media planners. First off, let’s look at the Wikipedia definition: Branded content is a form of advertising medium... [Read more]

John Hingley – Dasheroo says, “Search engine optimization can be one of the most important KPIs at a company, especially when online traffic is the number one source of new customers. The more customers that naturally find you on search engines, specifically Google, the less you have to spend advertising to get them in your door. And advertising... [Read more]