Travis Bliffen says, “Are you a business owner who has decided that Twitter is a good marketing channel for reaching your ideal customer? Twitter is in fact a very powerful marketing channel but only if you are spending your time and efforts correctly, something that not many new users get right at first. As a new user of Twitter for business... [Read more]

Martin Beck says, “Joining the drumbeat against clicks as a flawed metric for user engagement and interest, Yahoo Labs scientists have published a paper that finds time spent on content items — dwell time — is a better indicator of what people enjoy online. It’s essentially the same argument long made by Chartbeat, the real-time analytics... [Read more]

Chow says, “You think you’ve got a great blog. You update it with killer content on a regular basis and you have this great-looking theme that really expresses what your brand is all about. You’ve worked on your monetization strategy, you have your social media channels in check and everything seems to be on the up and up. Unfortunately, your... [Read more]

New software by Andy Black and Simon Greenhalgh, Semantix Pro, offers a “white hat” ethical SEO tool that will stand the test of time. They call it “The Most Complete Semantic Keyword Research Tool Ever Created”. “Semantics” is the study of the meaning of words and the related meanings of related words. For example,... [Read more]

Selena Larson says, “Facebook may be sticking to its guns on its controversial “real names” policythat says people need to use their real identities when using the service, but it’s apparently not ruling out anonymity altogether. The company is creating a new app that will let people communicate anonymously with one another, according... [Read more]

Neil Patel says, “Conversion copywriters — the people who write landing page content that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn’t you like to have that skill? There’s good news here: It’s... [Read more]

Erik Devaney says, “You might remember analyzing that oft-quotedRomeo & Juliet line in high school English class. And I’m guessing you thought it was actually, “What’s in a name?” (Common mistake; I won’t hold it against you.) Contrary to what actual Shakespearean scholars will tell you, this quote is not about... [Read more]

Most marketers have heard of Fiverr.com. It has thousands of sellers that are willing to do almost any kind of work for you. And it only costs you $5, a bargain if ever there was one. And you get work done quickly that you don’t have the time for or the skills for. You may say there’s no way that could be a good business for the seller;... [Read more]

Seth Fiegerman says, “Facebook‘s mobile ad business is about to get another boost. The social network announced Tuesday that its mobile ad platform, called Audience Network, is now open to all marketers and mobile developers. SEE ALSO: Ello’s Creator Knows His Social Network Sounds Stupid Audience Network, which was first announced... [Read more]

Russ Jones says, “I wish I didn’t have to say this. I wish I could look in the eyes of every victim of the last Panda 4.1 update and tell them it was something new, something unforeseeable, something out of their control. I wish I could tell them that Google pulled a fast one that no one saw coming. But I can’t. Like many in the industry,... [Read more]

Courtney Eckerle says, “With a change in focus from B2B to retail, Custom Service Hardware decided to implement its first automated email campaigns — a cart abandonment campaign, a welcome campaign and a post-purchase series. Through these steps toward automation, the team wanted to focus on customer-centric sends and recoup revenue that previously... [Read more]

Henry Zeng just released software that makes it easy to set up a membership site on WordPress; his Free WordPress Membership Plugin. With this plugin, you can: • Sell Subscription Services for ongoing payments, monthly, weekly or even yearly • Create WordPress Pages that allow Members to view their Purchase History, Modify Profiles, etc. • Sell... [Read more]

SocialChorus team says, “How could thousands of trained employee advocates impact your brand’s awareness, engagement and sales? Target discovered the enormous impact when they launched their employee advocacy program to 20,000 employees. Not only did they drive more employee engagement, that employee passion and commitment drove a 10X increase... [Read more]

Jean Moncrieff says, “When it comes to social media marketing, and in this case Facebook, your business goal isn’t to get likes and shares, it’s to do sales! For that reason every post should have a clear purpose. Ask yourself, “What is the goal of this post?” and “How does it relate to my business goals?“. If you can’t answer these... [Read more]

MarketingProfs team says, “Organizations are taking notice of the incredible amount of sentiment and opinion data that exists online, and capitalizing on it has become an industry in itself—known as social analytics. Using that data to engage customers and understand their preferences is known as social listening. It is the most prevalent form... [Read more]

Jimmy Reilly just released this new training. He says that you can avoid expensive Facebook ads and still earn a living on Facebook. The process is simple in concept, and, based on the experience of Katrina Mayors, Reilly's partner, requires only a couple of hours a day doing "cut and paste" work.... [Read more]

Brenna Solop says, “Ding ding ding! Let’s get back to the main event! Yesterday we featured six tight rounds of pugilistic pummeling between two worthy contenders: words and images. Digital marketing requires both for impact, but which should you use in each situation? They’re back in the ring for rounds 7-12 below, and if you missed yesterday’s... [Read more]

Verónica Maria Jarski says, “Some 47% of online shoppers in the US have made purchases based on Pinterest recommendations, according to an infographic by WhoIsHostingThis. So, how can you boost the number of online shoppers looking at your Pinterest boards? First, you need to make sure your profile is perfect. That means making sure your username... [Read more]

This is a reminder for MarketingExperiments’ Optimization webinar scheduled on October 8. MarketingExperiments team says, “Many marketers depend on paid search to reach their customers. Significant revenue is spent on keyword strategy, but position is only half the battle. It really does not matter how many people see your PPC ad if it does... [Read more]

If you want to let your clients (or visitors) easily download your products (whether you are giving them away as an opt-in gift or selling them), Ken Reno has a solution for you, his 'WpCloudSaveIt Plugin'... [Read more]

Eamon Amett says, “Understanding the risks to your personal reputation is the first step in reputation management. Once the risks are understood, the next step is to proactively manage your reputation online. Social media is one of the easiest places to make mistakes with regard to managing an online reputation, but it is also one of the most effective... [Read more]

Pete Prestipino says, “Just how important is it that your website appear atop the search results? Digital marketing and integrated advertising company Mediative recently published a new eye-tracking study which shows the new areas of the Google SERPs which are attracting the attention of users. Researchers at Mediative, who conducted a similar... [Read more]

In this free report, James Carter shares his technique for getting 50 opt-ins a day for your mailing list. He offers this free training so you will get to know him and the quality of his work... [Read more]

Michael Litt says, “Whether you’re new to using video to support your marketing program or you’ve been doing it for years, you won’t find the success you seek unless you set a strategy to guide your activity. You don’t need an incredibly detailed plan, but you’ll want to make sure you know how you’ll align... [Read more]

Karissa Bell says, “Facebook might soon offer the option for users to share with one another completely anonymously. The social network is preparing to launch a standalone app that will allow users to anonymously interact with each other, according to a report in the New York Times. SEE ALSO: 20 Things Your Most Annoying Friends Do on Facebook According... [Read more]

Jim Kelley says, “Welcome ladies and gentlemen to the main event! In the blue corner, weighing in at 26 letters and hundreds of symbols, is “The Phonetic Phrenzy,” SYSTEM TEXT! And in the red corner, weighing in at 1000 words – a.k.a. a picture’s worth – is the “The Visual Vortex,” IMAGES! Words and images. Let’s face it, digital... [Read more]

Kelly Kranz says, “Have you ever seen a commercial that kept your attention the whole time? Maybe it even made you laugh or brought some sort of emotion out in you? Well, social media and inbound marketing can do the same thing (and do it even better if you ask me). My co-worker Laura and I racked our brains for the coolest social media accounts... [Read more]