IM NewsWatch, October 7, 2015 - 'Beyond the SEO Plateau: After Optimizing Your Website, What’s Next? – MOZ' and much more...

October 7th, 2015 at 9:22 am EST

IM NewsWatch

Wednesday, October 7, 2015

‘Microsoft shows off its new confidence with the Surface Book’ – ‘Mashable’

Christina Warren says, “In the 20 months since Satya Nadella took over Microsoft, we’ve seen the company go through a lot of changes. Microsoft has slumped over the last decade and its doing everything it can to make sure it doesn’t fall short over the next ten years. Part of ensuring a win moving forward is keeping the public interested... [Read more]

‘Can We Please Stop Using Branded Content?’ – Content Marketing Institute

Joe Pulizzi says, “I’m going to be honest with you. I loathe the term “branded content.” Branded content gives content marketing a bad name. It’s a word created by the world of paid media … by advertisers, agencies, and media planners. First off, let’s look at the Wikipedia definition: Branded content is a form of advertising medium... [Read more]

‘What Google Wants: Why You Have to Track Search Engine Optimization KPIs’ – ‘Business.com’ Blog

John Hingley – Dasheroo says, “Search engine optimization can be one of the most important KPIs at a company, especially when online traffic is the number one source of new customers. The more customers that naturally find you on search engines, specifically Google, the less you have to spend advertising to get them in your door. And advertising... [Read more]

Peter Garety’s P1 Targeting App; Enterprise version wins #ad

As we reported yesterday, Peter Garety released his new keyword research tool, his P1 Targeting App. He made 3 licenses available: 1. The Get it Started license, which lets you do 5 searches per day with results capped at 3000 keywords 2. The Growth license, which lets you do 10 searches per day with results capped at 5000 keywords 3. The Enterprise... [Read more]

‘Email Etiquette: How to Delight Your Newsletter Readers Each and Every Time’ – ‘Copyblogger’ Blog

Rainmaker team says, “If you send an email newsletter but worry you might be making mistakes or getting on people’s nerves, this episode of Hit Publish is for you. Email marketing is a powerful, intimate way to reach your readers and nurture leads. But it’s something a lot of business owners struggle with. What should you write about? How... [Read more]

‘Five opportunities for marketers using the internet of things’ – ‘Econsultancy’ Blog

Ben Davis says, “Econsultancy has just published a helpful guide to the internet of things for marketers. The connection of physical things to the internet, to each other and their surroundings throws up interesting possiblities. Here are five opportunities for marketers. To read the full list and to find out more about this maturing market or... [Read more]

‘Beyond the SEO Plateau: After Optimizing Your Website, What’s Next?’ – MOZ Blog

Rand Fishkin says, “It’s a near-universal experience for consultants and in-house SEOs who’ve worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning... [Read more]

Keyword discovery 3.0: get 10,000 keywords with just 2 clicks #ad

At High Noon, EDT, Peter Garety releases P1 Targeting App, his latest tool for online marketers. This is an exceptional, cloud based, SaaS (software as a service) keyword research and mapping application. This new online service helps online marketers to find lucrative, easy-to-rank keywords in virtually any niche. Garety says that with this new tool... [Read more]

’10 Tried-and-True Tips for Sales and Marketing Alignment’ – HubSpot

Carolina Samsing says, “My interest in smarketing best practices started when our Latin American sales team grew a ton in just a few weeks. Suddenly, communication between Sales and Marketing was much harder to get right. When we were a smaller team, I could meet 1:1 with each salesperson and talk about how we could help generate more (and... [Read more]

‘Introducing Unified Marketing Impact Analytics’ – Forrester

Jim Nail says, ““Hey…you got chocolate in my peanut butter!” This line from a 1980’s Reese’s Peanut Butter Cups campaign is a classic in advertising…and aptly describes what is happening in marketing measurement today. (For a blast from the past click here to view this oldie!) Two proven techniques that work great separately – attribution... [Read more]

‘The Beginner’s Guide to Technical SEO: 7 Resources You Should Use’ – HubSpot

Nicole Rende says, “Most people see search engine optimization, or SEO, as having two parts: on-site optimization and off-site optimization. Both of these having to do with content, keywords, and links, but a lot of the time technical SEO gets overlooked. Many people are either not educated enough about the subject, or get nervous when they hear... [Read more]

Set & Forget WordPress theme builds profitable video sites in minutes #ad

If you are looking for an elegant theme for building video sites,  Yoedi Wahyudi has a new theme that can simplify your work and improve your monetization... [Read more]

‘Twitter names new CEO: what it means for marketers’ – ‘Econsultancy’ Blog

Patricio Robles says, “On Monday, Twitter announced that it has named Jack Dorsey its permanent CEO. Although Dorsey, the company’s co-founder, has been serving as interim CEO for months, the move is not without controversy because Dorsey also serves as CEO of another company, Square, which is expected to go public soon. The stakes are... [Read more]

‘Dominate Facebook With This $5 Marketing Strategy’ – ‘Entrepreneur’ Blog

Jason Parks says, “You can write the greatest novel in the world, but if nobody ends up reading your book, what purpose does it serve? The same holds true for marketers, business owners and entrepreneurs who are attempting to promote their brands on Facebook. If you run a business Facebook page, you have likely run into the problem of reaching... [Read more]

‘If You Build It, They Won’t Come: 11 Truths About Online Traffic’ – ‘Business.com’ Blog

Melissa Thompson says, “Today’s business owners and marketers are being asked to do more with less. More marketing with less budget. Generating consumer demand and increasing revenue with fewer resources. Luckily, there’s a secret weapon that can be used to boost web traffic and revenue. In order to do more with less, you’ll need to have... [Read more]

Two-Step Squeeze Pages inside WordPress; Video tells all #ad

If you are using an expensive service to collect leads, there's now an alternative that can match the performance of the expensive solutions without the high price tag.... [Read more]

‘Upping Its Small Business Game, Google Expands Domain Registration Offering’ – ‘Entrepreneur’ Blog

Kim Lachance Shandrow says, “Google Domains just got a major “.upgrade.” The search giant announced today that its domain registration service, initially rolled out last year to help small businesses build or better their web presence, today expands to include custom email addresses, an additional 90-plus new domain name endings and more. Ben... [Read more]

’10 Digital Marketing Metrics to Track to Make You Look Like a Reporting Genius’ – HubSpot

Jacqueline Zenn says, “Creating reports and holding yourself and your team accountable for the success or failure of marketing projects can be one of the most painfully necessarily parts of marketing, but it is also perhaps the most essential for positive results in the long term. After all, your managers are going to hold you accountable, and... [Read more]

‘From Insights To Innovation: Data-Driven Disruption’ – Forrester

Jennifer Belissent says, “Tomorrow Forrester will host our Geneva-based clients for a breakfast meeting and discussion on “Powering Innovation Strategies with Insights.” My colleague, Luca Paderni, will kick off the morning with a presentation on digital disruption in the age of the customer, specifically looking at how to take a pragmatic... [Read more]

Azon Store Builder builds Amazon affiliate stores, push-button ease #ad

Sam Robinson and his partners have spent the last 9 months developing new software for  Amazon affiliates.  It's a WordPress plugin called 'Azon Store Builder', and it's the most advanced Amazon affiliate store builder software available... [Read more]

‘7 Considerations for Finding Your Ideal Customer-Support Structure’ – ‘Entrepreneur’ Blog

Rich Pearson says, “Customer demands can be relentless. We live in a 24/7 era where customers expect instant answers and will punish your company on social media if you inconvenience them. Fortunately, technology is enabling companies of all sizes to structure their support teams in order to stand up to these demands. Whether you’re looking... [Read more]

‘How is healthcare marketing changing in the digital world?’ – ‘Econsultancy’ Blog

Ben Davis says, “Healthcare marketing has inherent difficulties. In an industry where the product takes centre stage, how can a company create a meaningful corporate brand that adds value? And beyond the product, what go-to-market innovations can be found in a realm where data security is paramount? These are just two of the questions facing... [Read more]

‘Amplify Your Content-Marketing Results by Using These 4 Simple Tips’ – ‘Entrepreneur’ Blog

Jonathan Long says, “Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as: Building brand awareness Assisting in lead generation Providing answers to common questions, giving the prospect the information he or she needs to make a purchase decision Pushing “on the fence” prospects... [Read more]

‘3 Key Strategies To Quickly Build An Email List By Blogging’ – ‘Marketing Land’ Article

Daniel Faggella says, “Successful email marketing campaigns are incredibly effective in reaching out to prospects and providing customers valuable content that can ensure a lasting relationship with them. In fact, email actually has one of the highest ROIs when compared with other styles of online marketing. This holds true especially when email... [Read more]

‘A Tempting Selection of Content Marketing Tools: How to Pick the Right Ones’ – ‘MarketingProfs’ Blog

Samantha Stone says, “As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. Unfortunately, making sense of all the available options can make your head spin. All those choices make me giddy—like my boys when they enter our favorite candy store... [Read more]

 

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