VerticalResponse team says, “While Black Friday (November 28) and Cyber Monday (December 1) mark the traditional start of the holiday season, a successful email marketing plan starts long before then. Now is the time to review past holiday marketing efforts to determine what worked and to decide what products or services you want to promote this... [Read more]

Adam Steinberg says, “Most marketers understand that revenue attribution is necessary for optimizing future marketing efforts, but fear the complexity of the process. The good news is that for most digital marketers, there are several easy options for incorporating revenue attribution into your reporting. Since revenue attribution is an imperfect... [Read more]

Martin Beck says, “Touting its efforts to cut down on spam, Facebook revealed some of its fraud-fighting tactics today — including that it has won nearly $2 billion in legal judgements against spammers — and offered advice to businesses to avoid being fooled by fake-like scams. Fake likes are a particular target for Facebook, and much of... [Read more]

Azon Ripper 2014 is professional 4-part software, created by Walter Jayanth, that Amazon affiliates can use to do your: • Niche Category Research, • Niche Products Research, • Niche Keyword Research and • Amazon Products Extraction for loading into your affiliate site. This new (re-released) software analyzes data if extracts from... [Read more]

Verónica Maria Jarski says, “This year’s holiday season will be about socializing commerce, according to the following infographic by Offerpop. Some “62% of marketers’ primary goal for social this holiday season is driving sales and extending brand reach,” states Offerpop. And 67% of marketers will spend more on social... [Read more]

Larry Alton says, “Addressing a B2B customer takes an entirely different strategy than B2C. Just like a teacher would speak differently to a colleague than a student, the same is true in B2B vs. B2C. Here are a few action-based tips when addressing this type of customer. This advice is especially crucial when training a new employee – whether... [Read more]

Gina Broom says, “Site owners across the globe blow their noses noisily as they discover the obituary here. And then they don their black clothes and head out. The year is 2014, and this is the funeral of Google Authorship. Many put time and effort making sure that rel=”author” was laced throughout their website. Each content page frosted with... [Read more]

Content is the engine that keeps your website moving forward. You always need fresh content for your blogs, for your tweets and other social media interactions and for your videos. It’s hard to make money online unless you create content. On the other hand, content usually takes a good bit of time to create or it takes a lot of money to hire... [Read more]

Kate Leggett says, “Chat as a customer engagement channel is being used more widely today than ever before. All demographics use it widely, even the Older Boomers (ages 57 to 67) and the Golden Generation (ages 68+). Users are satisfied with chat interactions as they can be less painful than a phone call or a self-service session gone awry.... [Read more]

Katie Richards says, “It appears that among other big Yahoo news, the company may also be looking to get back into brand advertising. Ad Age reports Yahoo has reached out to a number of agencies and reportedly asked a handful of them to prepare campaign pitches for the end of the month. It seems Yahoo may be revving up to create a new brand... [Read more]

Dan Virgillito says, “When talking about social media marketing, discussions often focus on decisions about promoted tweets and Facebook ad campaigns. But how much do you consider Google+ to drive marketing ROI? I’m not talking about crafting an eye-catching author bio, promoting your Google+ page, or increasing your circles – although those matter,... [Read more]

Brett Rutecky just announced he is running a Two Day Sale on Squeezematic, his squeeze page web-based software. Anybody, regardless of technical skill or marketing expertise can build a slick, professional squeeze page in minutes using this system. Your squeeze page is the first impression people have of you and your business. If it looks amateurish,... [Read more]

Chow says, “These days, there is almost no company out there that does not have a website. In order to stand out through the vastness that is the World Wide Web, PPC (pay-per-click) campaigns are a convenient, reasonably priced and effective way for a company to stand out among the crowd. Here are a few reasons why: 1. Whether a person clicks on the... [Read more]

Selena Larson says, “When Facebook announced changes as to how it will conduct online research, there was one glaring omission in its new guidelines: There’s no mention of how the social network will treat its users moving forward. Facebook faced quite the backlash from its emotional manipulation study published earlier this summer, in which... [Read more]

AP team says, “The European Union’s antitrust authority says it has approved Facebook’s proposed $19 billion takeover of the messaging service WhatsApp. The 28-nation bloc’s executive Commission said Friday the deal may go ahead because consumers will continue to have a wide choice of alternative communication apps they could use.... [Read more]

Reed Floren just released How to Find Profitable Affiliate Programs to Promote, his latest training product. This is another of his inexpensive training products. If you are new to affiliate marketing, this may be a good way to get started.... [Read more]

David Moth says, “Spending on digital video in Europe has increased by 42% over the past year, with agencies shifting budget from other digital channels to support their video activity. The survey, conducted by Adap.tv among 175 ad buyers and publishers, found that 48% of agencies have shifted adspend from display, 33% from print, and 10% from search. However... [Read more]

Lindsay Kolowich says, “Congratulations! You’ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title … the hard work is all done, right? Right? Not so fast, my friend. While... [Read more]

Dana DiTomaso says, “Metrics are really only effective markers of business success if they’re measuring your progress toward your organization’s goals. How, though, do we make the leap from goals to reportable metrics? In today’s Whiteboard Friday, Dana DiTomaso (a partner at Kick Point and a MozCon 2014 speaker!) walks us through... [Read more]

If you want to create cool videos without hassles, time loss or big expense, you may be interested in a new toolkit called 'My Video Pal, Version 2' that is  packed with templates, animated swipe files and other resources to use to quickly deploy engaging videos using PowerPoint... [Read more]

Shelly Kramer says, “Facebook recently announced updates to business pages and added competitive intelligence analytics. And now, yet another round of changes focuses on cracking down on spam. I love the competitive intel feature, but I’ll admit, this is another change that makes me giddy. You know all those ploys by companies large and small that... [Read more]

Allison Howen says, “A new partnership between GoDaddy and popular online payments provider Stripe is making it easier for small businesses to sell online. Through the partnership, businesses leveraging the GoDaddy Online Store platform will be able to receive instant credit approval and begin accepting credit card payments and accessing funds... [Read more]

Frank Isca says, “So, you’ve seen the inbound marketing light. You’re inspired and beyond motivated to pitch the idea to your leadership as the solution to your business development and lead attraction woes, but you know your CFO is going to ask the obvious question: what is this going to cost for us to get started? This is a very... [Read more]

Jon Shawcross has relaunched 'SEO Enigma', his award-winning techniques for SEO enhancements for your website... [Read more]

Arie Shpanya says, “In case you haven’t heard, online giants eBay and PayPal decided to part ways and become independent companies. eBay will become eBay Marketplace, and PayPal will simply exist without eBay’s affiliation. The news comes as no surprise to many, since the ecommerce world has witnessed new, intimidating entrants such as Twitter... [Read more]

Thiago Guimaraes says, “LinkedIn is perhaps the most overlooked social network. But overall it is actually more popular than Twitter, generally considered the number two social network in the U.S. The latest data shows a higher proportion of U.S. adults on the internet (22%) have used LinkedIn, compared to the percentage who have used Twitter. LinkedIn... [Read more]

Susan Gilbert says, “Working with authors and small business owners, I’m often asked, “What should I l blog about?” I find that it’s hard for most people – even authors – to add this task to their marketing agenda. Most people don’t know what to write about or how to get started. Like it or not though, blog writing is still a vital... [Read more]