Jonathan Long says, “Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as: Building brand awareness Assisting in lead generation Providing answers to common questions, giving the prospect the information he or she needs to make a purchase decision Pushing “on the fence” prospects... [Read more]

Daniel Faggella says, “Successful email marketing campaigns are incredibly effective in reaching out to prospects and providing customers valuable content that can ensure a lasting relationship with them. In fact, email actually has one of the highest ROIs when compared with other styles of online marketing. This holds true especially when email... [Read more]

Samantha Stone says, “As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. Unfortunately, making sense of all the available options can make your head spin. All those choices make me giddy—like my boys when they enter our favorite candy store... [Read more]

At High Noon, EDT, Peter Garety releases P1 Targeting App, his latest tool for online marketers. This is an exceptional, cloud based, SaaS (software as a service) keyword research and mapping application. This new online service helps online marketers to find lucrative, easy-to-rank keywords in virtually any niche. Garety says that with this new tool,... [Read more]

Neil Patel says, “You’ve got a good grasp on this content marketing thing. What about social media? Are you dominating the social scene in the same way that you’re able to dominate content marketing? In some minds, there’s little connection between social media marketing and content marketing. Yes, they’re both marketing, but how do they... [Read more]

Baer says, “History repeats itself once again. In the past, companies didn’t have websites. Then, this thing called the internet hit the scene, and the world saw a relatively quick mass-movement toward marketing businesses online. Why the change? Because existing on the internet became a standard. Everyone was there. And if you weren’t, you were... [Read more]

John Hingley says, “Search engine optimization can be one of the most important KPIs at a company, especially when online traffic is the number one source of new customers. The more customers that naturally find you on search engines, specifically Google, the less you have to spend advertising to get them in your door. And advertising can be... [Read more]

If you are looking for an elegant theme for building video sites,  Yoedi Wahyudi has a new theme that can simplify your work and improve your monetization... [Read more]

Selena Blue says, ““One of the most important things to remember is that the people you’re trying to reach are being freaking bombarded all day long,” said Mel Robbins, best-selling author, top TED speaker and CNN commentator. Daniel Burstein, Director of Editorial Content, MarketingSherpa (sister company of MarketingExperiments), sat down... [Read more]

Ben Davis says, “Customer Match is Google’s equivalent of Facebook Custom Audiences, using email addresses to target PPC ads and display ads across Gmail and YouTube. You can read the Google announcement here for a quick summary. But, what will Customer Match mean for marketers? 1. PPC ads can get much more personal Leaving aside the display... [Read more]

Trenton Greener says, “Google Analytics (GA) is a phenomenal tool that most of us, including myself, use in a very limited capacity. It’s not that we don’t want to use all of the functionality of this great product, but that we’re unaware of the potential opportunities available to us as marketers. Often times, when we do find that... [Read more]

If you are using an expensive service to collect leads, there's now an alternative that can match the performance of the expensive solutions without the high price tag... [Read more]

Sonia Simone says, “Content marketing is a beautiful thing, a great way to build an audience and grow your business. That’s if your content is actually getting found by the folks who might buy your product or service. Most of us would love to have more people reading, listening to, and watching our content. We buy traffic or try the latest... [Read more]

Martin Beck says, “Pinterest is giving Buyable Pins to more businesses. The company announced today that is it partnering with three more e-commerce platforms — Bigcommerce, Magento and IBM Commerce — to offer merchants access to sell directly on Pinterest. Pinterest also has switched the feature on for Bloomingdale’s, Wayfair, DVF, Steven... [Read more]

Cynthia Price says, “In recent years, a number of so-called game changers have hit our industry. Automation, retargeting, social influencers — these are just a few to have laid claim on the title of “The Next Big Thing” in marketing. Today, dynamic content is the new contender, and for good reason. It’s poised to deliver... [Read more]

Sam Robinson and his partners have spent the last 9 months developing new software for  Amazon affiliates.  It's a WordPress plugin called 'Azon Store Builder', and it's the most advanced Amazon affiliate store builder software available... [Read more]

Verónica Maria Jarski says, “Mobile devices are rapidly becoming consumers’ go-to tool for all their shopping needs. Is your website optimized to handle these online shoppers—or are they going to leave your business behind? Some 52% of smartphone and tablet users say that a bad mobile experience makes them less likely to do business with... [Read more]

Marketing Land team says, “For national brands targeting consumers at the local level, things have certainly changed. Consumers no longer move down a straight “buying path.” Rather, they zig-zag across channels, between devices and locations. The good news is that advertisers can now combine location, search and behavior targeting to deliver... [Read more]

This is the last day for the special launch price for 'Video Lead System'. This is 3 step software that adds professional actors straight into your videos. Their professionalism can result in more engagement, more clicks and more commissions and the improvement can be almost overnight... [Read more]

Nadya Khoja says, “Jonah Berger is the New York Time’s best-selling author of the book Contagious: Why Things Catch On. In his book, Jonah discusses what the six factors for contagious content are, and he refers to them as the 6 STEPPS. These principles are: Social Currency, Triggers, Emotions, Public, Practical Value and Stories. Rather than... [Read more]

Ben Davis says, “As an identical twin, duplication is a topic close to my heart. Content duplication is more and more prevalent and can lead to serious search losses, irrespective of who created the original. Resellers should be particularly vigilant given that they have product listings that will have inherent similarities with other reseller... [Read more]

Rainmaker team says, “Today’s episode of Youpreneur.FM is all about the latest social media favorite, Periscope, and how it’s taking the online marketing world by storm. Chris gives tips on how to start your own scopes and how he’s been able to monetize the app himself. He has seen firsthand how this app increases personal brand recognition... [Read more]

Samuel Edwards says, “While just about every social-networking platform now has its own fully integrated advertising system, Facebook still reigns supreme in terms of features, insights and audience. As a business, that means Facebook is the ideal place to start. But unfortunately, just because Facebook is a great platform for advertising doesn’t... [Read more]

Amy Gesenhues says, “Less than two months after rolling out its Text Ads Program as an alternative to Product Ads, Amazon is already alerting advertisers that it will be discontinuing the Text Ads as of October 31, 2015. According to a report from RKG’s blog, the e-commerce giant sent out the following email to advertisers, confirming performance... [Read more]

Jerry Low says, “Using social media as part of your marketing arsenal is not just smart; in today’s landscape, it’s necessary. But true, valuable social media marketing takes more than just an established Facebook page or occasional tweet. To see real results, it involves a strategy and tactics. Get more value from your social media efforts—and... [Read more]

Joe Putnam says, “I need to be honest with you about something. AdWords is harder than it looks. From the outside, it seems like you just add keywords, write a few text ads, and then sit back and collect paychecks. That couldn’t be farther from the truth. AdWords is incredibly complicated and can run away from you quickly if you don’t know... [Read more]