Amy Gesenhues says, “Less than two months after rolling out its Text Ads Program as an alternative to Product Ads, Amazon is already alerting advertisers that it will be discontinuing the Text Ads as of October 31, 2015. According to a report from RKG’s blog, the e-commerce giant sent out the following email to advertisers, confirming performance... [Read more]

Jerry Low says, “Using social media as part of your marketing arsenal is not just smart; in today’s landscape, it’s necessary. But true, valuable social media marketing takes more than just an established Facebook page or occasional tweet. To see real results, it involves a strategy and tactics. Get more value from your social media efforts—and... [Read more]

Joe Putnam says, “I need to be honest with you about something. AdWords is harder than it looks. From the outside, it seems like you just add keywords, write a few text ads, and then sit back and collect paychecks. That couldn’t be farther from the truth. AdWords is incredibly complicated and can run away from you quickly if you don’t know... [Read more]

If you are looking for an elegant theme for building video sites, Yoedi Wahyudi has a new theme that can simplify your work and improve your monetization. WP VidPress is new WordPress theme that allows you create elegant video sites quickly and easily and then quickly populate them with relevant videos captured from YouTube and turn them into video... [Read more]

Gary Lipkowitz says, “Are you considering allocatingbudget to video? Whether it’s a one-time production in the tens of thousands or a long-term capital investment that may reach hundreds of thousands, video investments are often hard to evaluate and approve because they rarely generate a direct response. Your video project is likely top or... [Read more]

Baer says, “As a storyteller and an improviser, I get asked about humor a lot. I was invited to speak to a company a few weeks back on this exact topic. “Kathy, how can we inject more humor into our social media and marketing videos? We’re fun. We want people to see that! We try to do video, and it’s like our un-fun clones show up. Help!” That... [Read more]

Courtney Eckerle says, “We will be evolving this year to keep up with our audience — you. This year’s MarketingSherpa Awards extend beyond just email marketing and include marketing campaigns across all disciplines. All year long, MarketingSherpa covers compelling stories in the B2C, B2B, email and inbound spheres, so why shouldn’t our... [Read more]

If you are using an expensive service to collect leads, there's now an alternative that can match the performance of the expensive solutions without the high price tag... [Read more]

Emma Snider says, “A sad but true fact in sales: Most prospecting emails don’t lead to sales. An even sadder fact: A lot of prospecting emails never even get opened. It’s thoughts like these that can send you into an existential crisis. If you send an email, but no one clicks on it, does it still communicate information? What’s... [Read more]

Brian Solis says, “So many companies entrust customer engagement to marketing. At the same time, many customers blame marketing’s inability to engage them in relevant and meaningful ways as one of the top roadblocks for referring brands or becoming loyal. If companies don’t change how they engage customers, including people, tools and practices,... [Read more]

Tom Wentworth says, “It’s a fact: Online personalization is still pretty imperfect. Despite all the data that companies have at their disposal, the biggest players in the space are still struggling to find the right algorithm to reach their customers in meaningful ways. The result is a growing disconnect between consumers and the companies... [Read more]

Sam Robinson and his partners have spent the last 9 months developing new software for  Amazon affiliates.  It's a WordPress plugin called 'Azon Store Builder', and it's the most advanced Amazon affiliate store builder software available... [Read more]

MOZ team says, “A concept we’ve covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study,... [Read more]

Jack Simpson says, “Another month has passed and it has been an exciting one for social, with plenty of interesting campaigns and some big news stories. In this round-up we’ll be covering the new ‘dislike’ button on Facebook along with campaigns from Topshop, The Women’s Institute and many more. You can learn about all the latest social... [Read more]

Stefanie Flaxman says, “As writers, we don’t really take breaks. Even when we aren’t working, the creative lens through which we view the worldkeeps our minds active with possibilities. And then you have to ask yourself: Should I be the one to bring a new idea to life? To help you pursue smart content ideas, this week’s Copyblogger Collection... [Read more]

This is the last day for the special launch price for 'Video Lead System'. This is 3 step software that adds professional actors straight into your videos. Their professionalism can result in more engagement, more clicks and more commissions and the improvement can be almost overnight... [Read more]

Baer says, “If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Are sales dropping? Find out why. Is engagement down? Discover what your audience didn’t respond... [Read more]

Scott Gerber says, “Making it onto Product Hunt is potentially a very big deal for startups, and a great way to spur user growth. But what’s much more important is being prepared to get the most out of the posting. What should you do to ready your site for major traffic? And who should you reach out to in order to spread the word post-publication? I... [Read more]

Michele Linn says, “Call me a nerd (you wouldn’t be the first), but I am fascinated by metadata. For years, I have been thinking about the importance of organizing our content on the CMI website so people can find what’s most important to them instead of what’s most recent, and I know metadata is the key to this. (In fact, I often think... [Read more]

It's been a little over a month since Stephen Gilbert released 'Snap Affiliate Profits'. In these weeks over 3000 marketers have invested in this training... [Read more]

Ginny Marvin says, “Taking shopping ads on YouTube a step further, Google has announced Shopping ads for YouTube will appear on other videos, not just those of the retailer or brand advertising. This folows on TrueView for Shopping ads, launched in May, which enables brands and retailers to run ad cards featuring products on their own videos.... [Read more]

John Hingley – Dasheroo staff says, “Search engine optimization can be one of the most important KPIs at a company, especially when online traffic is the number one source of new customers. The more customers that naturally find you on search engines, specifically Google, the less you have to spend advertising to get them in your door.... [Read more]

Alex Rappaport says, “Certain things about a sales job will never change. Salespeople need to be confident and persuasive, good listeners and experts in their products and markets; and they must skillfully align these abilities. But these days new skills are needed in the sales world, prompted by the recent shift in how startups develop and... [Read more]

Neil Patel says, “You see them everywhere. You read them daily. You’ve probably written a few yourself. You’ve also probably gotten tired of them. What are these ubiquitous rulers of the internet content world? List posts. List posts or listicles are articles that are organized around a numbered list. Let me give you a few examples. 4... [Read more]

Baer says, “Every good story needs a good villain. If that’s the case, the Internet is the world’s best story—and one that never ends. Last week, the collective ire of the web was heaped upon Martin Shkreli, the CEO of Turing Pharmaceuticals, not only for his decision to raise the price of a 62 year-old pill from $13.50 to nearly $750, but for... [Read more]

Jeff Rajack says, “When you think about Australian retail powerhouses, you think of Woolworths. As the largest retailer by revenue in Australia, the brand clearly has impressive reach with consumers. But how does its social media measure up? Let’s take a look. With over A$60bn in revenue in 2014, second only to mining company BHP Biliton,... [Read more]

Ayaz Nanji says, “Which types of content are brands sharing most often on Facebook? Do engagement levels vary by post type? How many posts are businesses creating on average per month? Has the number of video posts increased significantly this year? To find out, Quintly examined more than 80 million Facebook posts (photo, video, link, status,... [Read more]

Martin Beck says, “Google today announced a commitment to only charge for display ads that are viewed. Speaking during a keynote discussion at SMX East in New York, Brad Bender, vice president of product management of the Google Display Network, said: “I’m pleased to announce that GDN is moving to 100% viewable. We’re going to migrate all... [Read more]