The latest article on ‘The Forrester Blog’ is titled “Balance Trust With Targeting In Social Reach Marketing”. Zachary Reiss-Davis says, “Your customers don’t come to website or your own social channels (such as your Facebook brand page) to discover whether what you offer meets a need or fulfills a desire they have. Instead, people... [Read more]

The latest article on ’Marketing Land’ is titled “Facebook: 20 Million Small Businesses Have Pages, Small Fraction Are Advertisers”. Matt McGee says, “Facebook has reached another milestone: 20 million small businesses are using Facebook Pages. But only a small fraction of those are spending money on any of Facebook’s... [Read more]

The latest article on ‘Business 2 Community’ is titled “How Does Google’s Hummingbird Update Impact Social Media Marketers?”. Marcela De Vivo says, “Google recently launched a new algorithm, code-named Hummingbird, that was designed to answer more complex queries and present more in-depth knowledge to users. Launched over a... [Read more]

As you know, video is the most popular content on the Internet. It makes sense: •It’s an effective communication platform, •It’s perfect for delivering sales presentations, •Search Engines (especially, Google) rank it highly, •YouTube is more popular with the general public than ever, etc. In addition, marketers like it more and... [Read more]

The latest ‘SEO Book’ blog post is titled “Optimizing The SEO Model”. Peterd say, “SEO has always been focused on acquisition. The marketing strategy, based on high rankings against keyword terms, is about gaining a steady flow of new visitors. If a site ranks better than competing sites, this steady stream of new visitors will advantage the... [Read more]

The latest article on ‘Website Magazine’ is titled “Will Google Plus Ever Make It?”. Barry Welford says, “In June 2011, Google announced the Google+ project touting it as real-life sharing, rethought for the Web. Undoubtedly the phenomenal success of Facebook had made Google jealous and in turn, it was determined to create a successful... [Read more]

Denise Wakeman’s latest blog post is titled “Number One GooglePlus Question – Profile or Page?”. Wakeman says, “The most frequent GooglePlus question I hear about getting started is… Do I set up a profile or a page for my business? The quick answer is both. And, there are caveats. And, questions you need to answer about your business:... [Read more]

Many people find that that setting up an Amazon affiliate site is a difficult, time-consuming task. Bertus Engelbrecht and OJ James have created a WordPress plugin to help get your affiliate site running quickly. Azon Rocket 2.0 builds Amazon review sites faster than you can read this article. It went live at 11 AM Eastern October 30. The grand opening... [Read more]

The latest article on the ‘The Future of Ink’ blog is titled “Video Marketing – Trick or Treat??. Lou B0rtone says, “Halloween is just around the corner, so it’s the season of ghosts and goblins. But before you get scared away by the idea of adding video marketing to your bag of tricks, keep in mind that – when done right –video can... [Read more]

The latest article on HubSpot blog is titled ”4 Major Ways to Boost Your Ecommerce Exposure by Using Facebook”. Ted Ammon says, “The marketing world as we know it changed forever with the emergence of Facebook as a tool for ecommerce marketers to communicate — in real time and in two directions — with their customers.... [Read more]

The latest post on ‘ReadWrite’ is titled “At Facebook, Almost Half Of Ad Revenue Now Comes From Mobile”. ReadWrite Editors say, “Remember when Facebook warned investors that its lagging mobile business might hamper future growth? Those days are long gone. In its third quarter earnings release today, Facebook reported $1.8 billion... [Read more]

Anwesh Rath put together a special graphics deal for his subscribers. He has now authorized IM NewsWatch to extend this deal to our subscribers, as well. He calls it Ultimate Video Graphics. In it he has gathered short video clips, graphics elements, backgrounds and templates that you can use in your marketing. He has arranged his collection into 6... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Admits Teen Use May Be Declining”. Kurt Wagner says, “Many have claimed that Facebook‘s hold on the teenage demographic has been slipping. Facebook’s earnings call on Wednesday did nothing to squelch these claims.Facebook CFO David Ebersman said that while monitoring teen... [Read more]

The latest ‘Econsultancy’ blog post is titled “Five persuasive web design techniques to increase conversions”. Christopher Ratcliff says, “People trust what they see far more than what they hear. The human brain processes visuals 50 times faster than text. It’s much easier to persuade someone into action through visual... [Read more]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “2 Twitter Changes Making Life Easier for Big Brands?. Baer says, “In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties... [Read more]

Video content is responsible for the majority of traffic on the internet, and it has been for a good while. And, of course, YouTube is the biggest player in video traffic, from cute cat videos to speeches by world leaders to advertising messages. People pay attention to video. If you ignore it, there’s no question: your marketing will suffer. Of... [Read more]

The latest MOZ blog post is titled “Case Study: White-Hat Link Building in the Gambling Industry”. Sam Miranda says, “White-hat link building (an admittedly contentious term) is possible. In this post I’m going to outline four strategies that I have obtained from my experiences of content marketing, specifically guest posting (for want of a... [Read more]

The latest post on ‘Copyblogger’ Blog is titled “5 Ways to Protect Your Entrepreneurial Confidence”. Sonia Simone says, “I know I told you your audience was your most important business asset. And I stand by that — if we’re talking about something that exists outside of yourself. But there’s an internal, mental asset that you need... [Read more]

John Chow’s latest blog post is titled “Why Your Business Should Be Blogging”. Chow says, “Many people do not recognize the value of blogging. They assume that it is just a way to post news about their website or business. While this is true, there is a lot more that a blog is capable of doing for the purposes of marketing. Blogs have a way... [Read more]

Kindle author & marketer Kim Thomas and internationally bestselling author Joseph Nassise are both well-acquainted with selling fiction on the Kindle platform. They have “been there, done that.” In their new training, Fantastic Fiction Decoded, they are giving you an inside look at the process Nassise uses every day in his writing .... [Read more]

MarketingSherpa has published an article titled “Email Deliverability: 8 tactics help you overcome rising B2B challenges”. Allison Banko says, “There are plenty of layers to permeate when it comes to deliverability. In the B2B market, those layers thicken. You bear a bulk of ongoing challenges including a longer sales cycle, complex... [Read more]

This is our last chance to tell you about Website Magazine’s webinar on Thursday, October 31 at 2.00 pm ET. The topic of the webinar is “Ten New Rules for SEO Success Today”. The ‘Website Magazine’ team says, “Learn SEO strategies that companies of all sizes can use to increase site visibility, increase the number of visitors... [Read more]

The latest post on ‘Mashable’ is titled “Report: Bing Unveils Monster-Sized Search Ads”. Kurt Wagner says, “Bing is making sure that you never, ever miss an ad again.Microsoft‘s search engine is offering advertisers “Hero Ads,” or full-page ads, which come up when a user searches a specific company by name, according... [Read more]

Chris Jenkins and Rob Maggs got fed up with hackers attacking their WordPress sites. They wanted to put a stop to it. Hacking is no joking matter. It causes marketers many millions in damages each yer. When your site is hacked, ¦ You suffer financial loss ¦ Your reputation is ruined ¦ Search engines no longer trust you; your site is blacklisted ¦... [Read more]

The latest ‘Econsultancy’ blog post is titled “Twitter network analysis: identifying influencers and innovators”. Andrew Lamb says, “In my last post I introduced the Econsultancy network, a map of the follower relationships between 3,930 users talking about the brand, sharing links, and tweeting at the official @econsultancy account. I... [Read more]

The latest ‘Econsultancy’ blog post is titled “Why copy is Amazon’s secret sauce”. Arjan Haring says, “Many experts assume the social recommendation system is its killer feature. But what exactly about this feature makes it so? What in fact is the magic sauce of Amazon? Sure, there is some predictive value in keeping... [Read more]

The latest article on ‘Website Magazine’ is titled “How to Create Share-Worthy Copy”. Amberly Dressler says, “Social-SEO (the idea that social signals help improve a company’s placement on the search engines) is an idea that is gaining speed, but people (the ones behind the search engines and those who practice SEO or provide... [Read more]

The latest article on HubSpot blog is titled ”SEO Has HEART Now: Putting the Humans Back into Search”. Barry Feldman says, “You must have seen those CIALIS commercials on TV. Near the end, like all pharmaceutical commercials, the voiceover reels off the potential side effects and warnings. The announcer instructs, “Consult your... [Read more]

The latest post on ‘ReadWrite’ is titled “Twitter Plays Catch Up On The Visual Web”. Selena Larson says, “Twitter has gone visual. The company announced an update that will automatically display previews of images and Vines in user Twitter feeds, as part of an effort to make the microblogging service more “visual and engaging.” The... [Read more]

The latest post on ‘Mashable’ is titled “Facebook Stock Jumps 15% After Beating Q3 Earnings”. Seth Fiegerman says, “Facebook stock surged to a new high in after hours trading after the company beat earnings estimates for the third quarter.Facebook reported earnings of $0.25 per share on revenue of $2.02 billion, coming in well ahead... [Read more]