Karissa Bell says, “Over the course of an hour, @MashBusiness covered an array of questions, ranging from what the current state of digital marketing, to how brands can most effectively communicate with their audience in a way that feels genuine and authentic. Several digital marketing experts us will be: Alex Amado, VP of experience marketing... [Read more]

Jonathan Long says, “The holiday season is right around the corner, providing businesses with an incredible opportunity to generate record sales online. Ecommerce sales have increased year after year, reaching $53.3 billion in 2014, which was a 15 percent increase over 2013. Cyber Monday alone generated $2.038 billion in sales, a 17 percent increase... [Read more]

Stacy DeBroff says, “Recently, I spoke at the 11th Annual M2Moms Conference in New York, which has become the premier conference on marketing to Moms, attended by both agencies and leading national consumer brands. Moms are a critical target market that so many business marketing teams tend to overlook when developing a strategy for consumer... [Read more]

Dr. Amit Pareek is offering to set you up in 5 online businesses, all of them designed to attract clients looking to promote their business online. With this new offer (he calls it his 2 Cent Traffic System), you can help business people with these marketing needs: ¦ Facebook Ads Made Easy. ¦ Facebook Remarketing Made Easy. ¦ Google AdWords... [Read more]

Elizabeth Victor says, “Spam is the scourge of the Internet. From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. Although spam messages are at a 12-year low, nearly half of email sent is spam. If you’re running an email marketing campaign, and your emails are mistakenly flagged... [Read more]

Greg Sterling says, “Today, at an event organized to discuss Facebook’s growth opportunity in emerging markets, the company introduced a new ad unit called “Slideshow.” Slideshow is a new video substitute — although Facebook calls it video — that is principally designed to play in markets where mobile connections are slow or unreliable.... [Read more]

Ryan Phelan says, “I’ve been in the email marketing industry for fifteen years, and have seen firsthandwhat works and even what doesn’t work in email testing and optimization programs. So here are some tips and tactics from my email marketing experience to help you in your testing efforts. Headlines, headlines, headlines Subject lines are... [Read more]

Bill Platt and Andrew Zirkin have been online, earning a full-time income, for years and years. They tried many ways to earn income until they settled on creating products of their own and then selling them online. This approach, they have found, gives them the biggest payback for the time they invest. In fact, they say that you can structure your income... [Read more]

Lauren Colman says, “The alignment of an organization’s sales and marketing efforts is a crucial strategic imperative for companies that desire sustainable growth. Despite the evidence of improved business performance, it’s still a rarity to find an organization that has and maintains full alignment. The good news is that the issue is... [Read more]

Edwin Bos says, “A couple of weeks ago, Amazon sued over 1,000 people for posting fake reviews on its site. The defendants in question had offered their services on fiverr.com. But is Amazon addressing the symptoms, not the cause? Let’s go back to the future for a second. In 2012, Gartner said that by 2014, 10-15% of social media reviews... [Read more]

Zak Stambor says, “Twitter also adds ads to Moments, the social network’s latest effort to make its platform easier to use. When the holiday season arrives, consumers increasingly turn to Twitter to discuss what they’re thinking about buying, according to a new report that social media consultancy Converseon produced on behalf of Twitter. The... [Read more]

Three experienced product developers (Stefan van der Vlag, Rohan Chaudhari and Harshal Jadhav) have joined together to create a game-changing video player they call 'Social Vidio'... [Read more]

Rainmaker team says, “In the seventh part of The Mainframe’s membership series, hosts Tony Clark and Chris Garrett reveal the mistakes membership site owners make that harm sales, customer experience, and reputation. Listen in to get all the details. In this episode of The Mainframe: The deadly sales issues that are costing you revenue and... [Read more]

Martin Gill says, “Deliver exceptional digital experiences. It sounds easy enough, but to win in the age of the customer, businesses must realize that there is much at stake if they do not focus efforts on providing customers with a solid customer experience. Forrester even argues that, in the coming years, it’s the customer obsessed digital... [Read more]

Entrepreneur team says, “Ashvini Jakhar along with Jerry Jose, his HEC Paris colleague had built Prozo, a comprehensive marketplace for all types of exam preparation material including books, e-learning content, study devices & tablets, coaching material, personal notes and mentorship programs. The key is to provide students one stop shop... [Read more]

Amy Gesenhues says, “Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the email marketing provider, open rates for Black Friday emails were the highest on the Monday and Tuesday preceding Black Friday, but the majority of... [Read more]

Ali G's new 'Social Interest Freak' software finds just the Facebook members who are likely buyers for your product or service, so you can show your ads only to them... [Read more]

Ben Davis says, “Sky TV might be getting a lot of bad press for its kafkaesque cancellation process, but its online service, Now TV, is demonstrating best practice. We covered the UX of subscription cancellation back in 2013, but I thought I’d post an update here, showing you Now TV’s simple but resourceful cancellation process. It’s... [Read more]

IR team says, “Paid click growth jumps 23% across Google sites and those in its advertising network. Google parent Alphabet Inc. is selling more ads and keeping spending under control, fueling better-than-projected sales and profit in the latest quarter. Paid clicks on ads on Google-owned sites increased 35% in the third quarter compared with... [Read more]

Aaron Agius says, “We all love a good story. It dates back to the Neanderthal days, when that species enjoyed sharing hunting tales and illustrating adventures on cave walls. Although the ways through which we share stories these days have advanced technologically, the following underlying principles haven’t changed: Stories are friendly... [Read more]

As we announced, Dr. Ben Adkins released 'The Evil Traffic Magician' Tuesday. This training shows you over a dozen unusual, but productive, ways to bring traffic to your website, some free and others requiring an investment... [Read more]

Scott Rayden says, “Mobile advertising is poised to make or break 2015 goals for millions of companies over the next six to seven weeks. As we head into the holiday season, I posed a few critical questions to two of the brightest minds I know in mobile: Hathway CSMO Kevin Rice and 3Q Digital VP of Mobile Strategy Craig Weinberg. (Disclosure:... [Read more]

Mike O’Brien says, “Most advertisers don’t think they’re affected by bots. But since more than half of the Internet’s traffic is not human – though it’s not necessarily nefarious – that assumption is most likely false. It’s no secret that fraudulent traffic costs advertising billions every year. But... [Read more]

There’s a better measurement of how your site is catching on with the public than simple “Likes”. These likes do tell a story, but because it’s so easy to click the Like button, the story doesn’t have a compelling plot. More interesting is how many people make the effort to actively share your content with their contacts.... [Read more]

Heather R. Morgan says, “Are you guilty of reaching out to your prospects with tired, uninspiring sales emails? You’re probably committing at least one of these three sales email mistakes. Your prospects’ inboxes are full of messages that use the same generic “are you the right person to speak with?” approach. The problem with this... [Read more]

Matt Lindner says, “A holiday shopping survey from Deloitte shows that nearly half of all shoppers will buy online. When it comes to winning online shoppers’ business this holiday season, free shipping is far more important than fast shipping. That’s according to a just-released report from Deloitte LLC, which polled more than 4,000 U.S.... [Read more]

Neil Patel says, “It’s absolutely critical that brands achieve relevance. One of the primary methods for accomplishing relevance is to create relevant content. Unfortunately, an aura of mystery surrounds the concept of relevance. It’s misunderstood as a stylistic thing, flair, or something that some writers “just have.” In reality, relevance... [Read more]