Niti Shah says, “Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it. All of these list segments give us a way to whittle down our databases and find... [Read more]

Allison Howen says, “When it comes to engaging fans on social media, there are certain unwritten rules that brands should be abiding by. Even though some of these rules may be obvious to social media pros, it is always a good idea to re-evaluate social strategies every six months – because even the savviest social professional can fall into... [Read more]

Chow says, “We obviously all know that there are a ton of ways to expand online presence, and that social media has been around for some time now. If this is news to you, you may have missed to boat about 10 years ago. It may be easy to see how important it is, but when you are running a business, often times social media is the first thing in the... [Read more]

For one week only, you can get a lifetime license to Audello This is a web-based solution for easily recording and posting your Podcasts. Audello’s standard price is $297 per year. For the next week only, the price has slashed by $100 to $197 for a lifetime license. That’s a whopping discount. Rather than $297 per year, you only pay $197... [Read more]

The 4th annual ‘SMX Social Media Marketing’ Conference is taking place in Las Vegas on November 19-20. SMX team says, “Talk shop with your social media marketing peers and maximize facetime with special guest speakers through a variety of networking opportunities over refreshment breaks, lunches and cocktail receptions! FEATURED... [Read more]

Liam Curley says, “Few e-commerce companies launch with the intention of growing a multinational retail business. However, when their website begins to receive inquiries and sales from abroad, many companies start considering the opportunities available for online export. Recently, we at Smoke & Croak published an interactive infographic... [Read more]

Amy Gesenhues says, “During this week’s Code/Mobile Conference in Half Moon Bay, California, YouTube CEO Susan Wojcicki confirmed half of YouTube’s traffic was coming from mobile phone and tablet devices. Recode.net reported on Wojcicki’s Code/Mobile presentation, noting her comments on the importance of mobile, along with remarks that... [Read more]

Adam Hansen says, “Link-building services have always been a part of the SEO world because, let’s face it, building (the right) links isn’t always the easiest thing in the world to do. It can be repetitious, boring, thankless and sometimes futile. Yup, there’s nothing like spending more time than it takes to watch all of the Star Wars movies... [Read more]

Today at Noon Chris Fox is releasing My Video Factory. Artistically-challenged marketers everywhere rejoice.. With this web-based software, anyone with a connection to the internet can make videos they can be proud of. With My Video Factory, you can: • Create, Build (& even Spin unlimited versions of) your video from a web-based system ... [Read more]

Dan Stasiewski says, “Data. Good marketers have already utilized it for email segmentation and automation. Providing that relevant, data-backed communication to users is what keeps open and click rates up and helps convert more leads to sales. But what about your website? Today, three-quarters of internet users say they get frustrated when website... [Read more]

Ian Lurie says, “Forget content marketing, SEO content, and whatever else as you know them. We need to fundamentally change our approach to content. It’s not an add-on or a separate thing. It’s an inseparable part of the user experience. Let’s act that way. Content: the silent epidemic Your site’s infested. Most organizations... [Read more]

On day sale on Turbo Queue Manager. This ticket system lets you manage your customer requests with simple software, keeping everything organized so its easier to manage. And, because you will be able to respond more quickly without overlooking anyting, your customers wil appreciate it, too. And you aren’t limited to hel requests. Use it for managing... [Read more]

Courtney Eckerle says, “As we head into the 2015 Email Awards season, we wanted to reflect on the previous Best in Show winner for Lead Generation, IHS. The marketers in this case study set the standard for this year with a meticulously implemented campaign that focused on a customer-centric transformation of their email marketing strategy. Read... [Read more]

Seth Fiegerman says, “For the first time in several quarters, Wall Street didn’t like what Facebook had to say in its earnings report. Facebook posted its first $3 billion quarter and beat earnings estimates for the September quarter, but concerns about the company’s plans to ramp up spending pushed the stock down by as much as 10% in... [Read more]

Graham Charlton says, “Doug Kessler, who runs B2B content agency Velocity, will be speaking at next month’s Festival of Marketing. Here, Doug talks about the content marketing backlash, the importance of quality, and the importance of tone of voice… Can you tell us a little about your presentation at the Festival of Marketing? I’ll... [Read more]

Authors of published books are perceived as experts in their field, credible and a person of substance. Now you can have the credibility-boosting power of a book without having to write it yourself... [Read more]

Lauren Orsini says, “So far, Reddit’s business model has been to provide the tools while users do the rest. This pattern continues with Redditmade, the company’s first foray into crowdfunding. “Redditmade gives you the flexibility to create almost anything you want, easily raise money, and support causes you care about,” wrote Kaela Worthen... [Read more]

Christopher Ratcliff says, “If you’re new to the search marketing world or just want a plain-English description of certain phrases and tools in digital, then you’ve come to the right place. Here we’ll be looking at Google AdWords, Google’s own advertising service which allows you to place search results for your website on a search engine... [Read more]

Derek S. says, “As consumers continue to larger amounts of time on their mobile devices, both on the mobile Web and within apps, merchants have had to adapt. In order for merchants to keep up with their consumers, many have had to turn to outside platforms and solutions. Apptive, a mobile commerce app platform, has announced the newest version... [Read more]

If people see your marketing messages more than once they are more likely to buy. Marketers have known this for over a century. Online, the way to do this is "retargeting". Your ad follows your visitor after he or she leaaves your site... [Read more]

Sonia Simone says, “Are you addicted to productivity advice? I was, for a long time. I bought every system, book, and blueprint out there. I had a very spiffy David Allen-inspired GTD process that was only 642 steps long and took a mere 3 hours a day to implement (during which time I wasn’t actually, you know, getting anything done). That wasn’t... [Read more]

Greg Sterling says, “As a variation of the old saying, “the way to a man’s heart is through his stomach,” the way to a small business’ (SMB’s) marketing budget may be through its smartphone. Vendors of local marketing services are increasingly realizing the most effective way to reach and retain busy SMBs is by leveraging their mobile... [Read more]

Ben Davis says, “Not long ago I interviewed Beverley McIntyre, director of member services and support at News UK. The extent to which a paywall has changed life at The Sun is quite remarkable. Last weekend, fingering Twitter, I saw that The Times and Sunday Times is offering a free iPad Mini to anyone taking out a premium subscription. This intrigued... [Read more]

Dylan Wittman, a former security guard, set to work to replace his day job with online marketing. After trying several things, he found a process that works for him, works so well, in fact, that he was able to rank his site for a profitable keywo0rd and start earning good money online... [Read more]

Selena Larson says, “Facebook hasn’t peaked yet, but that point may not be far off. While 1.35 billion people use Facebook each month, its growth continues to slow, as it reported in its third quarter earnings report on Tuesday. Facebook’s monthly active user count rose 13.5% year over year in the third quarter, compared to 14% in the... [Read more]

Martin Beck says, “Aiming for a bigger cut of the lucrative video advertising market, Tumblr is launching its first autoplay video ads today, Advertising Age reports. Eleven brands, including The CW, Lexus, Unilever’s Axe, Universal Pictures, JCPenney and Hulu, are testing Sponsored Video Posts before Tumblr opens them to all advertisers in... [Read more]

Ryan Skinner says, “To bring a recent piece of research on content co-marketing to life, I created a mini-podcast (8 minutes) that includes excerpts from my interviews with marketing leaders. Give it a listen (if the Soundcloud player below doesn’t show up or doesn’t work for you, you can go straight to the Soundcloud page where it... [Read more]