Steve Dille says, “By their very nature, email and mobile marketing campaigns produce large amounts of data. This information can be a gold mine for knowing what’s working and what’s not working with your messaging programs, especially when it comes to figuring out how many eyeballs actually see your content and how recipients are acting... [Read more]

Ayaz Nanji says, “More than one-third of consumers (37%) say they most often abandon an online shopping cart because they decide at the last minute that the purchase is too expensive, according to a recent report from Offers.com. The second most common reason for not completing an online purchase is finding a better price on another website (cited... [Read more]

Jim Nail says, “With the Wall Street Journal declaring Ad Week “Programmatic Advertising Week” and Advertising Age’s September 29 issue titled “Advertising Age of Automation,” it’s clear that adtech is all the rage. This might be a good time for you, gentle reader, to revisit my report from this past February,... [Read more]

There’s another Covert product by Cindy Battye, Soren Jordansen, and John Merrick. They are famous for marketing aids and tools, always named “Covert something”./p> Their latest is Covert Conversations, They observed how popular (and how attention-getting) Skype messages are. Would it be possible, they mused, to capture that same attention-getting... [Read more]

Matt Asay says, “Google should be leading HTML5 development, but it’s not. No, that honor goes to Apple, the company that has done more to trumpet the virtue of native apps than anyone else. Apple isn’t known for being a champion of open source or open standards, but with iOS 8 it has become both. Among a host of consumer-facing improvements... [Read more]

Nicole Rende says, “Many savvy marketers know that SEO is not a one-time service and should be an ongoing marketing strategy. Why? Moz reports that Google makes over 500 tweaks to its algorithm every year–that’s more than one per day! As you can imagine, all these changes can have an impact on your ranking. So, keeping up with the... [Read more]

Chow says, “Whether you take a look at larger, commercial blogs like Mashable or you turn your attention toward a “humble” personal blog like John Chow dot Com, you’ll find several key elements that all the successful blogs have in common. While these elements will hardly guarantee any sort of real success for any given blog, it becomes infinitely... [Read more]

Today, Reed Floren is releasing How to Find Profitable Affiliate Programs to Promote, his latest training product. This is another of his inexpensive training products. If you are new to affiliate marketing, this may be a good way to get started. Affiliate marketing is one of the simplest approaches to earning a living onine, but still, if you are just... [Read more]

Lorenzo Franceschi-Bicchierai says, “Three months after Facebook was widely criticized for a study into user’s emotions, the social network has announced that it will be more careful when doing this type of research in the future. The company pledged to do things “better” and in “the most responsible way” by giving its... [Read more]

Andrea Johnson says, “To test emails, you just send out two versions of the same email. The one with the most opens is the best one, right? Wrong. “There are way too many validity threats that can affect outcomes,” explained Matthew Hertzman, Senior Research Manager, MECLABS. A validity threat is anything that can cause researchers to draw a... [Read more]

Danny Chadburn says, “In the UK, every vehicle over three years old used on public roads must undergo a test to check it’s roadworthy. It’s known as the MOT (Ministry of Transport) test and, like death and taxes, it’s inevitable. You rarely hear any major protests from car owners – the last thing they want is for the various bits of steel,... [Read more]

British marketer, Michael Chaney, has released two complimentary videos on how to market your products using Facebook. The videos introduce you to the promise and perils of Facebook marketing. They may whet your appetite once you see how profitable it can be. If so, he has prepared follow-on training that will get you well-prepared for using your Fan... [Read more]

Yael Grauer says, “When I’m not reminiscing about the days of card catalogs and telephone books, I’m busy looking for ways to make my workday easier. Luckily, for those who get nostalgic like me, you don’t have to completely abandon old-school routines to fit in the contemporary content marketing world. We now have the luxury of combining classic... [Read more]

Dr. Peter J. Meyers says, “Last week, drowned out by the Panda 4.1 rollout, the MozCast Feature Graph detected a significant jump in the presence of answer boxes (+42% day-over-day, up to +44% on September 30th). This measurement includes all types of “answer” boxes – direct answers, stock quotes, weather forecasts, box scores, and... [Read more]

Erin Hogg says, “”What our company is about is … when you’re a few miles out on that trail in the hot dusty trails of summer, and then you take that drink of water out of your Hydro Flask, and those ice chunks hit your lips, it just gives you that refreshing moment,” explained Lucas Alberg, Marketing Manager, Hydro Flask. Hydro... [Read more]

If you want to create cool videos without hassles, time loss or big expense, you may be interested in a new toolkit called My Video Pal, Version 2 that is  packed with templates, animated swipe files and other resources to use to quickly deploy engaging videos using PowerPoint.... [Read more]

Christopher Ratcliff says, “We love email marketing here at Econsultancy. It may not be the hippest, sexiest method of driving traffic to your business but by gosh it works. However if it’s the early days of your company you may assume that email marketing is something you might do further down the line, once you’ve grown bigger than a fold up... [Read more]

Dan Kraus says, “Notice I didn’t say new customers. Or prospects. Closed business – people that actually pay you money for your products or services – should have the biggest impact on your go-forward marketing. However, there are lots of caveats to this. When you are early in your business, before your business model finally gels, any... [Read more]

Tom Wentworth says, “It’s time to talk about customer experience on the web. If a woman is shopping for a new pair of heels and the store clerk offers her men’s loafers, she’d be frustrated and probably less inclined to shop at that store again. Online however, she brushes off the analogous experience as just another piece of irrelevant... [Read more]

Jon Shawcross has relaunched SEO Enigma, his award-winning techniques for SEO enhancements for your website.... [Read more]

Greg Sterling says, “In another blow to Google’s privacy policy in Europe, the German data-protection regulator Johannes Caspar is ordering the company to change and limit how it uses data from its various online properties. Google’s consolidated privacy policy has faced heavy criticism by European privacy officials since its debut two years... [Read more]

Lindsay Kolowich says, “My gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to? You might think that I’d go right next door, as Walgreens sometimes has lower... [Read more]

David Moth says, “As a new month begins it’s time to look back and round up some of the most noteworthy social campaigns we’ve seen in the last 30 days or so. This time it includes Burberry, Topshop, Peugeot, Paddy Power, Stonewall, Grant’s Whisky and new Instagram ads. Paddy Power is among the brands that will be speaking at Econsultancy’s... [Read more]

Abbas Ravji has been a full time marketer and software developer for several years. He has built a team of experienced developers to work with him... [Read more]