IM NewsWatch, October 3, 2013 - Latest IM News including ‘2013 Search Engine Ranking Factors Released – MOZ Blog' and much more...
October 3rd, 2013 at 4:00 am EST‘Einstein Told Me the Secret to Effective Online Marketing’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Einstein Told Me the Secret to Effective Online Marketing”. Barry Feldman says, “I got to interview Albert Einstein. It was insane. Here’s how it all went down. First, let me tell you, as a blogger and podcaster I have a fairly high success rate for getting interviews with all kinds of... [Read more]
‘Conducting A Multi-Point Inspection On Your Email Program’ – ‘Marketing Land’ Article
The latest article on ’Marketing Land’ is titled “Conducting A Multi-Point Inspection On Your Email Program”. Clink Kaiser says, “I like lists. Okay, that’s not quite true. I LOVE lists. Growing up, one of my favorite book series was The Book of Lists. So it’s no surprise then that when it comes to email marketing,... [Read more]
‘People Are Sharing Almost As Much Content On Pinterest As They Do Via E-Mail’ – Business Insider
The latest article on Business Insider is titled ”People Are Sharing Almost As Much Content On Pinterest As They Do Via E-Mail”. Aaron Taube says, “According to data from the social bookmarking and tracking firm ShareThis, Pinterest is close to overtaking e-mail as the third most popular sharing channel behind Facebook and Twitter. In... [Read more]
“Shoe In Money”, Jeremy Shoemaker’s guide to online profits #ad
You probably have heard of the ShoeMoney blog. It’s Jeremy Shoemaker‘s most famous website, and it gets over 30,000 visitors daily. Shoemaker has become a media personality because of his successful books, websites and, face it, his personality. This was a turn-around in his life. He started from no money, no job, almost no education, and... [Read more]
’5 Social Media Tips for the Holidays’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “5 Social Media Tips for the Holidays”. Chris Hoell says, “As we get ever closer to the holiday season, the time has come for e-commerce businesses to start launching their holiday marketing strategies. Granted it isn’t even October yet, but social media and the holidays... [Read more]
‘Blog Traffic Fundamentals: What Are Communication Channels?’ – ‘Entrepreneurs-Journey’ Blog
The latest ‘Entrepreneurs-Journey’ blog post is titled “Blog Traffic Fundamentals: What Are Communication Channels?”. Yaro Starak says, “It’s been a long time overdue but I have finally started to do a complete review and update of the Blog Profits Blueprint, my ground-breaking report from – and you won’t believe this – 2007! Yep,... [Read more]
‘New Google Program Changes Requirements for Ad Agencies’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “New Google Program Changes Requirements for Ad Agencies”. Kurt Wagner says, “Ad agencies help bring Google business, and for that, they are now getting some extra love from the search giant. Google on Wednesday announced Google Partners, an umbrella program meant to consolidate all of the... [Read more]
Offer free services to local businesses, upsell them to major contract #ad
Jamie Garside and David Chamberlain have known the frustration of local business owners not seeing the value of online services and not being willing to invest. So they met this problem head-on. They set up a mobile splash page for the business at no charge. Sometimes, when the business owners saw the site, they realized how useful it could be to their... [Read more]
‘New Facebook Mobile Ads Invite Users To Push The Button And Buy Things’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “New Facebook Mobile Ads Invite Users To Push The Button And Buy Things”. ReadWrite team says, “Facebook’s mobile ads can now include clickable buttons that make it easier to buy stuff. These will include options such as “Book Now” on travel ads, “Listen Now”... [Read more]
‘Google announces 14 new analytics features’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Google announces 14 new analytics features”. Graham Charlton says, “Yesterday’s Google Analytics Summit contained 14 new product releases, with perhaps the most interesting being the ability to view demographic data. The Google Analytics blog has a rundown of all... [Read more]
‘Emails Not Getting Into Your Lists’ Inboxes? Try Focusing on Engagement’ – HubSpot
The latest article on HubSpot blog is titled ”Emails Not Getting Into Your Lists’ Inboxes? Try Focusing on Engagement”. Sara Davidson says, “Let’s face it: The way in which email now makes it to the inbox is different than it was a couple of years ago. The big dogs of the ISP world (Gmail, Hotmail, and Yahoo) have changed... [Read more]
Engagematic: Keep your visitors on your site longer #ad
People who come to your site and immediately click away are bad for your sales. Obviously, they don’t buy anything, but it’s worse than that. When Google sees that quick departure, its algorithm downgrades your site, so you drift lower in the search results and as a result, get fewer clicks in the future. So, for multiple reasons, you want... [Read more]
Final Reminder- ‘B2B Lead Generation — Best Practices in Social, Content Marketing and Video’ eMarketer Webinar 1.00 pm ET
This is our last chance to tell you about eMarketer’s webinar on Thursday, October 3 at 1.00 pm ET. The topic of the webinar is “B2B Lead Generation— Best Practices in Social, Content Marketing and Video”. eMarketer team says, “B2B marketers are using a variety of innovative digital techniques to build awareness, collect leads... [Read more]
‘Report: Facebook Still The King Of Social Logins, But Google+ Is Nipping At Their Heels’ – ‘Marketing Land’ Article
The latest article on ’Marketing Land’ is titled “Report: Facebook Still The King Of Social Logins, But Google+ Is Nipping At Their Heels”. Greg Finn says, “As social logins continue to grow, the login space has gotten much more competitive. Janrainhas released a study on social login usage and the results were rather... [Read more]
‘Which are the most significant new Google Analytics features?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Which are the most significant new Google Analytics features?”. Graham Charlton says, “As reported earlier, Google announced some shiny new analytics features yesterday, with 36 more to come over the course of the week. I asked a few analytics experts for their views on... [Read more]
CPA 10K Pro: Mobile marketing for CPA profits #ad
It’s no secret that more and more people use mobile devices for their online access. All marketers need to give these mobile users the attention their importance indicates. Combine this trend with the trend of more skepticism among web users. They don’t buy easily. Marketers who depend on actual sales will have to be very smart, very diligent... [Read more]
‘What the Heck Is Blogging? A Sneak Peek Into Marketing’s Newest Pastime’ – HubSpot
The latest article on HubSpot blog is titled ”What the Heck Is Blogging? A Sneak Peek Into Marketing’s Newest Pastime”. Ginny Soskey says, “I’m still not entirely convinced people know what I do. I get questions all the time like, “Wait … so you just write all day?” Or, “Is that a full-time job?”... [Read more]
‘7 Ways to Take the Media World by Storm' by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “7 Ways to Take the Media World by Storm?. Baer says, “These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. 1. Make Mobile Your Top Channel Strategy Remember when eBay... [Read more]
‘2013 Search Engine Ranking Factors Released’ – MOZ Blog
The latest MOZ blog post is titled “The Future of Search: 2013 Search Engine Ranking Factors Released”. Cyrus Shepard says, “Every 2 years, Moz surveys over 100 top industry professionals to compile our biennial Search Engine Ranking Factors. For 2013 we’ve supplemented the survey with real-world correlation data from scientifically examining... [Read more]
Covert Viral Wizard: WordPress theme to clone Tumblr #ad
Soren Jordansen, John Merrick and Cindy Battye have just announced their latest product, Covert Viral Wizard. You may know them from their many best-selling products of the past year or so, 10 in all, and all named “Covert XXX”. Covert Viral Wizard looks like it is going to be well-received, too. In less than 12 hours, over 250 copies have... [Read more]
‘5 Tips on the Effective Use of Copywriting Swipe Files’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “5 Tips on the Effective Use of Copywriting Swipe Files”. Ammy Harrison says, “Smart copywriters use good tools to make themselves more productive, and one of those “power” tools is the swipe file. Used properly, it can get you writing quickly, provide inspiration, and improve your copywriting... [Read more]
‘What Makes Attraction Marketing Work?’ by John Chow
John Chow’s latest blog post is titled “What Makes Attraction Marketing Work?”. Chow says, “Attraction marketing is a phrase that is thrown around way too much to the point of it becoming cliche. Cliche is defined as trite, obvious, overused, and lacking originality and freshness. Despite all this, it’s a powerful concept at work for many... [Read more]
MarketingSherpa’s ‘Marketing Automation: 200% increase in lead volume‘ Webinar on Replay
MarketingSherpa’s “Marketing Automation: 200% increase in lead volume” webinar replay is available. MarketingSherpa team says, “Watch this replay to discover how Lincoln built the marketing program from the ground up, how the free trial and free software model played into the CRM and marketing automation system, the importance... [Read more]
SEO Zen Pro: Build a complete, SEO-friendly site in under 10 minutes #ad
Alex Becker says he routinely ranks for keywords that get 5k, 10k, even 20k searches per month. Three principles direct his work to accomplish this: • Google favors sites structured in silos, especially sites with strong internal linking • Google give preference to relevant and unique content. They are trying to benefits their searchers,... [Read more]
‘29% of Americans Use Facebook at Work Every Day’ – ‘Mashable’
The latest post on ‘Mashable’ is titled “29% of Americans Use Facebook at Work Every Day”. Zoe Fox says, “How focused are you during the workday? Be honest. Almost one-third of Americans — 29%, to be exact — visit Facebook each day while they’re at work. Gmail, Yahoo Mail and YouTube are also popular destinations during... [Read more]
‘IM Creator, the free code free web builder’ – ‘Techi.com’ Blog
The latest ‘Techi.com’ blog post is titled “IM Creator, the free code free web builder”. Sal McCloskey says, “Until a while back, the idea of a software that would be able to build websites without the use of pragramming language was still something of the future for the average internet user. Nowadays, we are using the definite product.... [Read more]
’90% of Consumers Find Custom Content Useful’ – ‘Business.com’ Blog
The latest ‘Business.com’ blog post is titled “90% of Consumers Find Custom Content Useful: Ramp Up Your Content Marketing Strategy”. DJ Miller says, “Do you consider yourself a marketer? If so, you need to make sure your content marketing is up to par. Whether you are just starting content marketing or you feel you need to make your... [Read more]
‘Six ways to improve online marketplace listings’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Six ways to improve online marketplace listings”. Robert Durkin says, “Christmas is coming and the geese are getting fat. OK, so it’s still relatively warm outside, but as we move into autumn, it’s time to start thinking about the holiday season. Christmas is still the... [Read more]
‘How to Be More Efficient with Your Marketing’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “How to Be More Efficient with Your Marketing”. Ryan O’Connell says, “As a small business owner, it’s natural to feel the need to use the latest and greatest marketing platform to engage with your clients. We’ve all been there before; you hear about the success a... [Read more]
’10 Ways to Make Your Content More Fun to Read’ – HubSpot
The latest article on HubSpot blog is titled ”10 Ways to Make Your Content More Fun to Read”. Pamela Vaughan says, “”But I write about mortgages (or some other similarly ‘boring‘ topic) — there’s no way I can possibly make my content fun to read.” For many of you in the B2B boat, this is probably... [Read more]