Selena Larson says, “Facebook hasn’t peaked yet, but that point may not be far off. While 1.35 billion people use Facebook each month, its growth continues to slow, as it reported in its third quarter earnings report on Tuesday. Facebook’s monthly active user count rose 13.5% year over year in the third quarter, compared to 14% in the... [Read more]

Martin Beck says, “Aiming for a bigger cut of the lucrative video advertising market, Tumblr is launching its first autoplay video ads today, Advertising Age reports. Eleven brands, including The CW, Lexus, Unilever’s Axe, Universal Pictures, JCPenney and Hulu, are testing Sponsored Video Posts before Tumblr opens them to all advertisers in... [Read more]

Ryan Skinner says, “To bring a recent piece of research on content co-marketing to life, I created a mini-podcast (8 minutes) that includes excerpts from my interviews with marketing leaders. Give it a listen (if the Soundcloud player below doesn’t show up or doesn’t work for you, you can go straight to the Soundcloud page where it... [Read more]

Authors of published books are perceived as experts in their field, credible and a person of substance. Now you can have the credibility-boosting power of a book without having to write it yourself. Mike Cooch has created a book for you to re-brand, add your name and business details to, and make available to your clients and potential clients so they... [Read more]

HubSpot has released a free ebook titled “How to Master Personalized Marketing”. Erik Devaney says, “Before the rise of inbound marketing, traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted. This... [Read more]

James Temple says, “Wikimedia’s new executive director said the nonprofit is betting heavily on mobile as it strives to reach new audiences in developing regions and stay on top of shifting trends throughout the world. “The majority of our investments are now going into product and engineering, and within that the majority is starting... [Read more]

Seth Fiegerman says, “Facebook just had its first $3 billion quarter. The company reported earnings of $0.43 per share on revenue of $3.2 billion in the September quarter, coming in ahead of analyst estimates for earnings of $0.40 per share on revenue of $3.12 billion. That’s up nearly 60% from its revenue of $2.02 billion in the same quarter... [Read more]

If people see your marketing messages more than once they are more likely to buy. Marketers have known this for over a century. Online, the way to do this is “retargeting”. Your ad follows your visitor after he or she leaaves your site. When they visit a “cooperative” site, they see your ad again. How do you implement retargeting?... [Read more]

Jon Myers says, “It’s well established that most consumers spend a huge amount of time considering an online purchase before parting with their money. Many will consult up to 10 different sources, across a variety of devices over a period of between 20 and 30 days. In fact, according to Google, more than 65% of its revenue comes from purchases that... [Read more]

MarketingSherpa has published a video titled “Email Templates: How the No. 1 maker of mobile accessories tweaked promo emails to produce a 152% increase in revenue per email”. MarketingSherpa team says, “Mobile is big — but just how big exactly? According to Justine Jordan, Marketing Director, Litmus, 49% of people access emails... [Read more]

Leanne Regalla says, “Although it seems like a natural place on your website to talk about yourself, a strong About page is really about empathy for your visitors. When you write an effective About page, you dig into your readers’ minds and then communicate that you have what they need or want. And you can’t afford to follow the herd. Just... [Read more]

Dylan Wittman, a former security guard, set to work to replace his day job with online marketing. After trying several things, he found a process that works for him, works so well, in fact, that he was able to rank his site for a profitable keywo0rd and start earning good money online. The key to his success (and to yours, as well) is traffic. In most... [Read more]

Mike Arnesen says, “If you’re interested in tracking the ROI of adding semantic markup to your website, while simultaneously improving your web analytics, this post is for you! Join me, friend. Semantic markup and structured data: Can I get a heck yes?! If you haven’t heard of semantic markup and the SEO implications of applying... [Read more]

Seth Fiegerman says, “For the sixth consecutive quarter, Facebook beat Wall Street estimates. The company posted earnings on Tuesday of $0.43 per share and topped $3 billion in revenue for the first time, a gain of more than 50% from the revenue it reported in the same quarter a year earlier. Much of that was thanks to its success on mobile; mobile... [Read more]

Christopher Ratcliff says, “Delighting the consumer is the number one priority for all customer-facing companies. Right now, consumers have never had more choice, but when there’s an endless array of businesses offering similar products and services, how does any company stand out from the crowd? By offering a personalised, relevant and completely... [Read more]

Whatever your niche, you need to get your ads in front of interested people. 'Absolute Jacker', being released at 11 AM EDT, can get your ads seen by visitors to any site you choose... [Read more]

Amy Gesenhues says, “Many are predicting strong online retail sales this holiday season. Earlier this month, theNational Retail Federation released a study claiming 56 percent of shoppers plan to buy online – a 51 percent increase over last year, and a record high according to the NRF. PunchTab, a technology provider for CPG and retail brands,... [Read more]

John McDougall says, “I always dreamed of being an author but I never dreamed that authorship would help my business so much. My story—of having a published book, a blog, and speaking engagements that turn into sales at higher prices—is just one of many. Most of the research on how becoming a trusted authority fixes many of the problems small... [Read more]

Ben Davis says, “The Financial Times has launched a daily digest email called First FT. I’ve noticed a retro trend for daily and weekly digest emails from publishers, with Quartz‘ version regularly cited by digital folk as the first thing they read in the morning. Here’s why email is enjoying a bit of a resurgence. I’ve included... [Read more]

Yaro Glogowski has just relesed his latest vrsion of 'Mobile Blueprint 2.0 Reloaded'.  In this new software anf guide you get - A Time Saving Solution for mobile websites– Build mobile websites in 25 minutes using the simple step-by-step guide... [Read more]

Thomas Husson says, “As the hub of our offline and online experiences, mobile interactions are a powerful catalyst for contextual marketing. The untapped opportunity in mobile for marketers will be to get an extremely granular understanding of their customers, then anticipate their expectations, and develop unique insights to power better marketing... [Read more]

Daniel Burstein says, “”Testing is the only way to find customer logic.” The above quote is from a respondent to the MarketingSherpa Ecommerce Benchmark Study survey. In this chart, we’ll look at data generated from responses by 2,151 marketers and explore the correlation between A/B testing and ecommerce success“. How... [Read more]

Peter Bray says, “Followerwonk has always been primarily about social graph analysis and exploration: from tracking follower growth, comparing relationships, and so on. Followerwonk now adds content analysis and user profiling, too In the Analyze tab, you’ll find a new option to examine any Twitter user’s tweets. (Note that this is a Pro-only... [Read more]

If you want an enduring online business, you need to build a mailing list.  To do that, you need get convince people to opt in to your list... [Read more]

Pamella Neely says, “Most of us have had at least one experience of losing something in the postal mail. Hopefully yours was something small, like a postcard, not something like a mortgage payment or a rent check. But despite how much we all complain about the post office, its delivery rates positively sparkle compared to email messages. Just... [Read more]

Spencer Kollas says, “You may have heard that Google recently announced the release of a new app called Inbox. Inbox is Google’s next step in its effort to change the way people use and interact with email on their mobile devices. It is important to note and understand that Google is not changing Gmail, they are simply offering a new app for... [Read more]

Corinne Sklar says, “For too long, marketers have taken the easy way out: emailing every campaign to their entire database. Though simple to execute, such a “batch and blast” approach no longer works in a world where each email competes with thousands of digital, mobile, and social messages. It can be nearly impossible for your email... [Read more]