Al Gomez says, “Today, businesses don’t really need to pay for TV ads or hand out flyers to get noticed. One of the most cost-effective strategies is online marketing. Creating your own blog or nurturing a social media account is ultimately cheaper than paying for ad campaigns. In fact, a 2014 survey found that most millennials are just streaming... [Read more]

Jason Parks says, “Social media are communications channels that many of us think about in whimsical ways. But these channels are also something marketing experts take dead seriously, for the opportunities they present to post content that is sharable, interesting — and potentially crucial for marketing a business. All of that is great... [Read more]

Verónica Maria Jarski says, “Want to scare up some business? Use the following tips to bewitch your email contacts and gain brand awareness. “Don’t fall for one of the biggest misconceptions of email marketing misconceptions; there is no one best time of the day to send emails,” suggests Campaigner. “Cater to your specific... [Read more]

Ali G has just released his new Social Interest Freak desktop software. Actually, this is version 2, an upgrade from his earlier release. It’s built on Adobe AIR, so whether you use a PC or a Mac, this is for you. It started out as a Facebook tool, but now, in Version 2, Instagram is also supported. Its purpose is to precisely target your marketing... [Read more]

Stoney deGeyter says, “I think we are well beyond the point where we are making websites “mobile-friendly” or “mobile-ready.” Doing so still places the focus on the desktop, with mobile design and optimization just being an add-on. If that’s still they way you’re looking at it, you have already fallen behind. For the past couple of... [Read more]

Nate Elliott says, “Social Relationship Platforms (SRPs) like Sprinklr, Sprefast, and Hootsuite save marketers time and help them more effectively manage their branded Facebook pages and Twitter accounts — but most marketers still don’t use these valuable tools. We recently analyzed the Facebook posts made by 5,000 large brand pages... [Read more]

Ben Davis says, “There are many articles out there defining what native advertising is and what it should look like. There are native formats (simply in-stream ads, like expanding video), sponsored content (shaped by the publisher), content syndication (related content promoted through platforms such as Outbrain) and advertorials (often written... [Read more]

If you ever wanted to use YouTube like a Pro, Dr. Amit Pareek has an offer for you, his new Youtube Marketing 2.0 Biz in a Box. Now you can know the “ins and outs” of how to make YouTube give you traffic and sales. And, as a bonus, you can teach others how to do it, too, if you want to. This step-by-step YouTube Marketing Training is going... [Read more]

Tracey Edouard says, “What makes a digital marketing campaign successful? As a consumer, it’s very easy to differentiate between the brands that hit the bullseye and the others that flounder and flop. There has to be a balance between quality and creativity, innovative use of media, engagement, strategy and effectiveness of the message. But... [Read more]

Sonia Simone says, “You may have noticed that we’re pretty excited about digital commerce around here. And we’re not alone. The web provides an unparalleled way to launch a business — small or large — with very manageable levels of investment and risk. But you won’t launch a new business by thinking or reading about it — you have to... [Read more]

Bill Sebald says, “A process can easily become a habit. A habit may not change without awareness or intervention. Before it becomes a habit, a process should be adjusted to change along with new goals, constant learning, experimentation, and so on. Considering your time in analytics, are you engaging in a process, or in an outdated habit? That’s... [Read more]

As we announced, Dr. Ben Adkins released The Evil Traffic Magician yesterday. This training shows you over a dozen unusual, but productive, ways to bring traffic to your website, some free and others requiring an investment. The Free Traffic Tricks include: ¦ The “John Forum Hancock” Trick ¦ The WordPress Alarm Trick ¦ ... [Read more]

Lindsay Kolowich says, “When the live video streaming apps Meerkat and Periscope were first released in early 2015, many marketers weren’t sure whether they’d be a passing trend or here to stay. Turns out, the live streaming apps have been growing rapidly over the past few months. In August 2015, Twitter-owned Periscope reported... [Read more]

Selena Blue says, ““I think content is becoming the forefront for any ecommerce or digital strategy,” Andy Wang, Digital Brand Marketing Manager, World Kitchen, said. The struggle, though, can come in creating that content. In 2014, 45% of B2C marketers reported “producing enough content” as a top challenge, according to the B2C Content... [Read more]

Ayaz Nanji says, “Which elements of a website’s user experience matter most to people? What makes them decide to continue using a site? To find out, Limelight Networks conducted a survey in June 2015 of 1,302 Internet users in the United States, the United Kingdom, Canada, and Singapore. Consumers say website performance (fast page-load... [Read more]

Precious Ngwu has just discovered a new piece of marketing 
technology called “Customer-Driven Funnels” 


and he has been testing it out for the past 2 months, 
with surprisingly good results... [Read more]

Barry Lavine says, “Unlike other marketing platforms that later added data chops, AgilOne began as a predictive customer intelligence platform and then added marketing tools. Today, the Sunnyvale, California-based company is beefing up its predictive powers even more, with the announcement that it is adding the ability of brands to assess which... [Read more]

Jay Lagarde says, “Less than 5 percent of customers who buy through Amazon take the time to leave feedback. For the two million third-party merchants who account for more than 40 percent of all Amazon transactions, this comes as frustrating news. In an ecommerce world largely focused on price, a quality seller reputation is one of the few opportunities... [Read more]

Rebecca McAdams says, “Hey Everyone! I’ve been at Forrester over a year and a half now, originally coming from an analyst support role, to more recently, working with Shar VanBoskirk to drive our research around email marketing. I’m excited to announce that, going forward, I will be leading our coverage of the technologies, services, and analytics... [Read more]

Lucas Adamski is a well-known graphics designer, specializing in marketing graphics. Over the last several years he has released many packages of graphics that have improved websites, blogs and banner ads around the world... [Read more]

Martin Beck says, “With user growth stagnant, Twitter is hoping to sell a new feature with old-school marketing. The social media network is launching a national TV advertising campaign tonight during the World Series. The first ad, called “Post-Season,” is a 30-second spot to introduce Twitter’s new Moments feature to sports fans. The... [Read more]

Alp Mimaroglu says, “Using a landing page (see image, below), Wikipedia thanked its readers and the online community at large for taking part in the Wikipedia Blackout protests against two proposed laws in the United States Congress: the Stop Online Piracy Act (SOPA) and the PROTECT IP Act (PIPA). At the bottom of the landing page, Wikipedia urged... [Read more]

Jack Simpson says, “First-party data could prove to be the future of online display advertising, according to our new report Digital Publishing: Increasing Advertiser Value Through Data and Identity. Published in partnership with Signal, the report reveals the opportunities for publishers in the troubled digital advertising world. It is based... [Read more]