Pamella Neely says, “Most of us have had at least one experience of losing something in the postal mail. Hopefully yours was something small, like a postcard, not something like a mortgage payment or a rent check. But despite how much we all complain about the post office, its delivery rates positively sparkle compared to email messages. Just... [Read more]

Spencer Kollas says, “You may have heard that Google recently announced the release of a new app called Inbox. Inbox is Google’s next step in its effort to change the way people use and interact with email on their mobile devices. It is important to note and understand that Google is not changing Gmail, they are simply offering a new app for... [Read more]

Corinne Sklar says, “For too long, marketers have taken the easy way out: emailing every campaign to their entire database. Though simple to execute, such a “batch and blast” approach no longer works in a world where each email competes with thousands of digital, mobile, and social messages. It can be nearly impossible for your email... [Read more]

Whatever your niche, you need to get your ads in front of interested people. Absolute Jacker, being released at 11 AM EDT, can get your ads seen by visitors to any site you choose. There have been other software packages and plugins that make this claim. Absolute Jacker has capabilities no other software can match: There is no change to the site where... [Read more]

Martin Beck says, “When it comes to driving social referral traffic, there’s Facebook and the seven dwarfs, a reality driven home again by Shareaholic’s third quarter report released today. Facebook accounted for 22.36% of total referral traffic to publishers in the Shareaholic network in September. That’s four times more than second-place... [Read more]

Thomas Husson says, “Marketers are in love with the latest mobile “shiny object” – and with technology acronyms – NFC, AR, LTE, BLE, RWD, QR. What’s more, hype questions abound: Will beacons replace NFC? Do you believe in HTML5 or should we develop a native app? Should we build an app for Apple Watch? But most of the time, these questions... [Read more]

Morgan Hauck says, “Infographics are powerful tools that marry design with compelling data. They’re intended to present information quickly and clearly in a more digestible way. In short, they are data + design, information + graphics = infographics. To help celebrate how the world is continuing to grasp visual content, here are a few delightful... [Read more]

Yaro Glogowski has just released his latest version of Mobile Blueprint 2.0 Reloaded. In this new software and guide you get: • A Time Saving Solution for mobile websites– Build mobile websites in 25 minutes using the simple step-by-step guide. • A solution for any marketer, no matter how inexperienced. You don’t need previous... [Read more]

Chow says, “Content marketing is becoming more important as time goes on changing the way that bloggers engage with their readers. Through content, we connect with our readers providing them with resources they need to solve a problem. However, it can work both ways, allowing us to accomplish our objective as well. For example, through the right content... [Read more]

Lynette Young says, “Not many conferences can brag about bringing together an outstanding lineup of talented speakers (and maybe part-time comics?), enthusiastic attendees, and a fun astronaut. But it happened, and there’s a lot we want to talk about! The energy was tangible even before the inaugural ASCEND Digital Marketing Summit(hosted by AWeber)... [Read more]

Geoff Kenyon says, “PushState and AJAX can be used in tandem to deliver content without requiring the entire page to refresh, providing a better user experience. The other week, Richard Baxter dove into the implications of pushState for SEO on Builtvisible. If you’re not familiar with pushState, you should spend some time to read through his... [Read more]

If you want an enduring online business, you need to build a mailing list.  To do that, you need get convince people to opt in to your list... [Read more]

Demian Farnworth says, “Think about it. Apple. Dos Equis. Old Spice. Procter & Gamble. Ram Trucks. Jack Link’s Beef Jerky. GEICO. GoDaddy. At some point, all these companies told compelling stories that grabbed our attention — and held it. Not just for thirty seconds, but longer. And as they repeated their stories over and over again,... [Read more]

Erin Hogg says, “Last month, I sat down with Dewayne Hankins, Vice President of Marketing and Digital for the Portland Trail Blazers NBA team, to talk about how they leveraged dynamic ticket pricing in the purchasing process for single-ticket buyers. We talked a lot about the effort as a whole, which involved launching a brand new site and optimizing... [Read more]

Lisa Furgison says, “When a new subscriber comes along, you want to dazzle them. How? Greeting your new subscribers with a welcome email is the first step to impressing your new contacts. To help you create a stellar welcome email, we have a list of seven tips to follow: 1. Send a welcome email immediately When someone new signs up for your email... [Read more]

Andy Brocklehurst has a new WordPress plugin called 'WP Scarcity Plus'. He reports that it can significantly increase your sales and opt-ins... [Read more]

Gina Broom says, “If you want to eat chicken, you have to cook it. As fun as salmonella can be (read: not), it’s crucial to make sure the food you eat is prepared properly. But without eating the chicken, the cooking of it has no real purpose. The ultimate goal is to eat the chicken. So you’re probably wondering, why am I talking about... [Read more]

Baer says, “Dave Murray‘s 12-person social media team handles content creation, social media management, and social media customer service for Blue Cross Blue Shield of Michigan. The two blogs his team runs — A Healthier Michigan andMichigan Blues Perspectives — are indicative of the two roles BCBSM’s social media channels play. A Healthier... [Read more]

Martin Beck says, “Twitter continued its Wall Street-beating financial performance today, announcing $361 million in third-quarter revenue, but the company continues to be dogged by slow user growth and the stock slipped in early after-hours trading. Twitter added 13 million monthly active users, pushing its total to 284 million, but analysts... [Read more]

One method for making videos for use in your online marketing is to use the power of Powerpoint. You can have motion and add an audio track. But for the bet results from your video, you need to use an attractive look and feel, not something that looks like it was slapped in a few moments... [Read more]

Olivia Perek says, “You’d think social selling would be old news, but the sad reality is that less than half of frontline salespeople are using social media for prospecting, monitoring conversations, interacting with customers, or gathering intelligence. That means the majority of salespeople are ignoring the power of social media to help... [Read more]

Rand Fishkin says, “This question, posed by Alex Moravek in our Q&A section, has a somewhat complicated answer. In today’s Whiteboard Friday, Rand discusses how organizations might perform well in search rankings without doing any link building at all, relying instead on the strength of their content to be deemed relevant and important... [Read more]

Greg Sterling says, “A Northern Virginia locksmith has sued Google, Yellowbook (hibu) and Ziplocal under multiple state and federal laws, including the Racketeer Influenced and Corrupt Organizations Act (RICO), “to remove fraudulent locksmith listings from their search results.” The complaint alleges that Google and the other defendants permitted... [Read more]

The IM community is buzzing about new software called 'Ant Cinderella'. It's the latest in the line of ANT software that has been released over the last 2-3 years... [Read more]

Eric Bader says, “Marketers have a multi-device conundrum because the consumers they want to connect with distribute their attention between multiple devices. As connected devices like smartphones and tablets have grown in popularity, marketers have addressed the growth by engaging and acquiring consumer intelligence in silos. As marketers followed... [Read more]

MarketingProfs’ ‘Mobile Marketing’ virtual conference series starts from Friday, November 14 at 11am ET. Key speakers of the event are Andrew Wiesenberg, Tom Webster, Richard Hill and Ryan Whillier. More about ‘Mobile Marketing’ virtual conference Mobile marketing and optimization is no longer just the proverbial icing... [Read more]

Curt Keller says, “All the great email content in the world isn’t going to do your brand a bit of good if no one opens your email—which is why you need attention-grabbing headlines. So apply these top tips and become a master at writing subject lines! 1. Use the 50/50 rule It seems absolutely preposterous that you spend as much time crafting... [Read more]

If you want an enduring online business, you need to build a mailing list. To do that, you need get convince people to opt in to your list. At 10 AM EDT, Marius Price & Alex Costan release their new WordPress plugin, Optin Gate to make it easier to get opt-ins. This new plugin will help build your list in ways that were once impossible: •... [Read more]