Eric Bader says, “Marketers have a multi-device conundrum because the consumers they want to connect with distribute their attention between multiple devices. As connected devices like smartphones and tablets have grown in popularity, marketers have addressed the growth by engaging and acquiring consumer intelligence in silos. As marketers followed... [Read more]

MarketingProfs’ ‘Mobile Marketing’ virtual conference series starts from Friday, November 14 at 11am ET. Key speakers of the event are Andrew Wiesenberg, Tom Webster, Richard Hill and Ryan Whillier. More about ‘Mobile Marketing’ virtual conference Mobile marketing and optimization is no longer just the proverbial icing... [Read more]

Curt Keller says, “All the great email content in the world isn’t going to do your brand a bit of good if no one opens your email—which is why you need attention-grabbing headlines. So apply these top tips and become a master at writing subject lines! 1. Use the 50/50 rule It seems absolutely preposterous that you spend as much time crafting... [Read more]

If you want an enduring online business, you need to build a mailing list. To do that, you need get convince people to opt in to your list. At 10 AM EDT, Marius Price & Alex Costan release their new WordPress plugin, Optin Gate to make it easier to get opt-ins. This new plugin will help build your list in ways that were once impossible: •... [Read more]

Ginny Marvin says, “Earlier this month, Google said it was actively working on a fix for Trusted Stores merchants to be able to display the program’s badge on secure pages. Google began notifying merchants enrolled in its e-commerce verification program that they can now display the Trusted Stores badge on HTTPS pages. Trusted Stores merchants... [Read more]

Amanda Martin says, “If you’re a super smarty-pants, you’ll read that headline and be like, “DUH, Amanda! Writing a tweet for inbound marketing is super easy.” But is it really, super smarty-pants? Believe it or not, there are still companies out there that aren’t on board the social media train. Notice I said train, and not bandwagon.... [Read more]

Verónica Maria Jarski says, “Although Americans spend $25.4 billion each year on professional sports, sports websites have a conversion rate of just 1%. How can those sports websites—and other businesses—increase their website sales? “A/B testing could help you to double, triple, or even quadruple conversion rates in a matter of weeks,”... [Read more]

Andy Brocklehurst has a new WordPress plugin called WP Scarcity Plus. He reports that it can significantly increase your sales and opt-ins. This new plugin lets you to grow your business, and it helps you sell more. Whatever you’re selling (e-books, courses, services…etc), with WP Scarcity Plus, you can create “smart” countdown timers... [Read more]

Greg Sterling says, “The Digital Advertising Alliance (DAA), a consortium of online advertising trade groups, commissioned Zogby Analytics to survey mobile users about their attitudes toward mobile advertising. Zogby polled 1,015 adults, mostly about in-app advertising and related issues. At the highest level, the study’s findings can be grouped... [Read more]

MarketingSherpa has published a video titled “Email Templates: How the No. 1 maker of mobile accessories tweaked promo emails to produce a 152% increase in revenue per email”. MarketingSherpa team says, “Calendars.com faced a challenge that was inherent with its products: Not everyone wants to buy or has a need to purchase a calendar... [Read more]

Mashable has reported that Facebook Stock crossed $80 in midday trading. The Facebook Stock price has grown by 46% in the past year. Todd Wasserman says, “The stock price means Facebook’s market capitalization is now around $208 billion, which is more than IBM ($162 billion), Amazon ($145.2 billion) and Intel ($162.3 billion.) The previous... [Read more]

One method for making videos for use in your online marketing is to use the power of Powerpoint. You can have motion and add an audio track. But for the bet results from your video, you need to use an attractive look and feel, not something that looks like it was slapped in a few moments. Agus Sakti has created a second set of new templates for online... [Read more]

Ornaith Killen has talked about new Facebook trends in a blog poston Econsultancy blog. Killen says, “For those of you that have attended a roundtable before, you’ll be aware that we hand out a trends briefing, which is an up-to-date document on trends, pulled together by the research team before the event. For those of you that haven’t... [Read more]

Henneke of Copyblogger has published an article on four steps to harness the power of email marketing. Henneke says, “You’re building a social following, slaving over weekly blog posts, and managing a heavy client load. Perhaps you’d also love to develop digital products or write a book. But it’s difficult to find the time when you juggle... [Read more]

Dr. Peter J. Meyers of MOZ has posted an article about Google’s Penguin 3.0 update. Justifying the effectiveness of the update Dr. Peter notes, “Another problem with Penguin 3.0 is that our expectations are incredibly high. We assume that, after waiting more than a year, the latest Penguin update will hit hard and will include both a data... [Read more]

The IM community is buzzing about new software called 'Ant Cinderella'. It's the latest in the line of ANT software that has been released over the last 2-3 years.... [Read more]

Ben Davis says, “To some extent, the pros and cons of marketing automation are two sides of the same coin, similar to deciding whether to keep a boyfriend or girlfriend and writing ‘decisive’ in the ‘for’ column and ‘controlling’ in the ‘against’. There’s definitely a feeling of ‘how... [Read more]

Joey Taravella has published a blog post about the impact of graphic design elements in marketing emails. Taravella says, “Graphic design. It is a phrase often thrown around without much thought. What does it actually mean to be a graphic designer, and what does that job title entail? I graduated from the University of North Florida with a BFA and... [Read more]

Greg Sterling says, “Women (moms in particular) are probably the most important target audience online. Various data sources argue that adult women with families control more than 80 percent of household spending. Women generally also tend to be more receptive to advertising and more likely to respond than men. That appears to hold true in mobile... [Read more]

Damon Korte is teaming with Timothy Miranda to launch a new mastermind for CPA marketers. CPA Affiliate Mastermind. Korte and Miranda have worked for months to get this course perfect for you. Their training shows you exactly how they generate $27K+ per month while building hyper targeted lists of 50K+ in multiple niches... [Read more]

Ben Davis says, “Social media plays such an important role in publishing that sharable and fun interactive content is now the way to elevate a piece from ‘buzzy’ to ‘viral’. Buzzfeed and The Guardian have proved masterful at this (for different reasons) but there are plenty of other publishers and organisations getting in... [Read more]

Ginny Soskey says, “Remember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever. Well, Google’s ready to tug on our marketing heartstrings again. Two days ago, they startedrolling out a brand... [Read more]

Ayaz Nanji says, “Some 41% of retail marketers say they have spent more on social media marketing this year than last year, according to a recent report from Extole. Mobile advertising has also been a top priority for retailers, with 32% of marketers surveyed saying they have spent more on the channel this year compared with last. Email marketing... [Read more]

This week, you can get a remarkable large collection of covers for eBooks, such as Kindle books. It's called 'eCover Authority' and it provides a wide range of cover designs.... [Read more]

Katie Oakes says, “Each week, we will provide you with real time insights and trends for the 2014 holiday season: how consumers are shopping, what they are searching for and how marketing campaigns can be optimized to maximize rewards for both consumers and brands. Sign up to receive the weekly #HolidayHotSheet in your inbox and stay tuned... [Read more]

On The Official Android Blog, Google has announced that the Google Play Music app is now integrated with Songza, acquired by Google a few months ago. This post announces that “If you’re a Google Play Music subscriber, next time you open the app you’ll be prompted to play music for a time of day, mood or activity. Choose an activity to get... [Read more]

A new article in SearchEngineLand reports on the new release of Google Penguin. In this article, Barry Schwartz goes through the history of the Penguin enhancements to Google’s search algorithm, This is the sixth in the series that began April 24, 2012. This update has been eagerly awaited by sites that were harmed by the update just over a... [Read more]