Sarah Landrum says, “With 74 percent of online adults using social media, it has become an increasingly important part of any business’s comprehensive marketing plan. A business can use social media to connect with a variety of demographics and reach a wide audience. Social media is more frequently used now than ever before, which begs the... [Read more]

Kim Garst says, “Instagram can be an incredibly powerful platform for marketers. With nearly 28 percent of the U.S. population now using it, there is no better platform for marketers who want to promote visual content. While the app alone may be enough to get you started, using the right tools can really ramp up your results. For those who... [Read more]

Ian Cleary says, “Are you looking for free or low-cost tools that will dramatically change how you market online? This week at MarTech Europe, Matt Lerner, Distro partner for 500 Startups in London, shared 10 of the best tools that his organization’s growth hackers use for marketing. 500 Startups is a Silicon Valley-based venture firm and... [Read more]

Lucas Adamski is a well-known graphics designer, specializing in marketing graphics. Over the last several years he has released many packages of graphics that have enhanced websites, blogs and banner ads around the world. Now he has released his best graphics package ever, Graphics Magic Box, V. 3. Adamski includes a wide variety of marketing graphics,... [Read more]

Brian Clarke says, “In the 1920s, Schlitz beer went from fifth in the market to a tie for first. All because a sharp copywriter named Claude Hopkins highlighted their water purification process in an advertisement. Never mind that all beer companies used the same process. No one had told thatstory before. Advertisers became more astute after... [Read more]

Mike O’Brien says, “”Perfect” is subjective, but new data shows the optimal number of words in a subject header and what kind of language to use in a promotion, among other traits that make the ideal email. Because so many things go into marketing emails – when to send them, how often to send them, what to write, what to... [Read more]

Aaron Agius says, ““It’s obvious email marketing is dead.” “The days when AOL advertised ‘You’ve got mail!’ are long over.” It’s hard to argue that receiving email is now often met with a groan. The reason? We’re inundated with emails. The average person gets 121 a day. The human race as a whole gets 193.3 billion. Business... [Read more]

If you are looking to increase your effectiveness in internet marketing, these collection of free training may be just what you need. [Free Video Training] Revealed: 10 Secret Strategies Of Super Affiliates Watch over David Trinh‘s shoulder as he reveals these 10 best kept secrets of the super affiliates. If you want to become a true master... [Read more]

Mike Canarelli says, “Infographics are out, and white papers are in. Only time will tell if white papers become the same kind of ubiquitous fad, but here’s what we know for sure: when done correctly, white papers can build credibility, offer solutions, provide smart analysis, and illustrate product benefits. They also hold the added benefit... [Read more]

Michele Linn says, “While I am far from an expert in intelligent content, many things about its concepts make sense to me, and I was looking for a project where I could apply its principles. Enter our content marketing examples, which was something we used to collect in a very ad hoc way. Now we are much more systematic with how we collect... [Read more]

Karissa Bell says, “Facebook search just got a lot more useful. The social network is updating its search features to make posts easier to find. The update is beginning to roll out to Facebook’s website and iOS and Android apps now, the company says. Once live, Facebook users will see three major improvements in search: personalized search... [Read more]

Google is still king of the search engines. So marketers who want to do well need to keep Google in mind, whatever else they do. Showing up on the first page of the search engine results for important words and phrases related to your niche, is the most important online marketing strategy you can have... [Read more]

Patricio Robles says, “Security is one of the most important topics for any company doing business in some form on the internet. With the liabilities associated with data breaches and hacking incidents only increasing, few companies can afford to ignore website security. While achieving a high level of security is an involved process that requires... [Read more]

Martin Beck says, “Facebook’s search update today can be seen as a shot across Twitter’s real-time bow. Starting today for US English language users, Facebook search will dig through all of Facebook’s 2 trillion posts and display those you have permission to see. The move expands upon Facebook’s last major search update last December,... [Read more]

Tessa Wegert says, “Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take note of these five digital trends. Holiday marketing is well underway, but it’s never too late to assess what this year’s season has in store. Though it may only... [Read more]

Precious Ngwu is releasing new software Monday that can tell you exactly which products your audience prefers, based on A/B testing, so you promote the winner for increased sales. Ngwu reports that this has worked very well for his team in their apparel and jewelry businesses. He also has used this software to hold contests and collect leads... [Read more]

Rainmaker team says, “In the sixth part of The Mainframe’s series on membership sites, hosts Tony Clark and Chris Garrett discuss how to match your prices to the market and the factors involved in optimal price points. Listen in to find out all the details. In this episode of The Mainframe: The magic of compounding and continuity Why the cable... [Read more]

Baer says, “For years, Twitter has rolled out new features to make its service more like Facebook. Images in the tweet stream. Profile pages. Video. A more robust ad platform. It’s as if the Twitter board of directors has spent the last two years pining to be as big as Facebook, and has consistently concluded that mimicking elements of that platform... [Read more]

Matt Byrom says, “ Does it feel like an impossible task to increase your customer base? Maybe you’re struggling to stand out from the crowd? You know your product is great. You know the price is right. So it can be so frustrating to realise you’re just not reaching the right people. Or, more importantly, the right people aren’t... [Read more]

Fred Barton does like coffee, but that's not the point of his new product, 'CPA Coffee Shop Method'. Barton says he has been making good money (he mentions $1000 days) working from dozens of coffee shops as he travels around the world... [Read more]

Patricio Robles says, “Ad blocking isn’t new, but thanks to grim statistics that make it clear consumers are only getting more aggressive in trying to thwart online ads, some in the industry are starting to worry. Really worry. Yesterday, Scott Cunningham, SVP of Technology and Ad Operations at the Interactive Advertising Bureau, arguably... [Read more]

Matt Cooper says, “Name any of the most highly regarded data visualizations offered in the last half decade and there’s no doubt the most stunning examples involved intricate design and elaborate storytelling. Take The New Yorker’s wonderfulInequality and New York’s Subwayinteractive graphic as an example: You can toggle through each subway... [Read more]

Sujan Patel says, “What do you imagine when you envision a comprehensive marketing plan across multiple channels from TV to social media? Does it cost you tens of thousands of dollars? It doesn’t. In fact, you can launch a successful marketing campaign for just $1,000. The key to cost-effective marketing that still makes a big impact is to... [Read more]

Greg Sterling says, “Google announced revenues $18.7 billion, which represented 13 percent year over year growth vs. $16.5 billion a year ago. Revenues beat financial analyst consensus estimates of $18.54 billion. Google shares jumped in after-hours trading. Total advertising revenues were roughly $16.8 billion. Google called out mobile search... [Read more]

Andy Mizerek says, “Swipe right, swipe left — for many people, that’s all it takes to get a date these days. I’m talking, of course, about people who use the dating app Tinder. With 50 million active users and 1.7 billion swipes per day, Tinder is a veritable cultural phenomenon. It’s hard to believe, but the average Tinder user... [Read more]

Ginny Marvin says, “The second quarter of 2015 generated a record-setting $14.3 billion in online ad revenues in the US, up 22.5 percent year over year, according to the Interactive Advertising Bureau (IAB). For the first half of the year, internet ad revenues in the US totaled $27.5 billion, a 19-percent increase year over year. This marks... [Read more]

Trisha Winter says, “Marketing leaders at B2B organizations communicate directly with their Sales counterparts to review quantity and quality of inbound leads, to apprise one another of upcoming promotions and sales enablement initiatives and objectives, and to strategically determine the most effective ways for their teams to work together to... [Read more]