Peterd says, “In the last post, we looked at how SEO has always been changing, but one thing remains constant – the quest for information. Given people will always be on a quest for information, and given there is no shortage of information, but there is limited time, then there will always be a marketing imperative to get your information... [Read more]

Andrew Bartels says, “We published today our fall update to Forrester’s US tech market outlook for 2014 and 2015 (see “US Tech Market Growth Remains Solid For 2014 And 2015: The BT Agenda Will Be The Main Driver of 5% To 6% Growth“), as well as our forecast for US tech market growth by industry (see “US Tech Spending By... [Read more]

Marc Herschberger says, “Your website might be sick (and not in a good way). Don’t take it personal, most websites on the Internet today are suffering from something that’s holding them back from being in tip-top shape. Now, you may be saying, “Well, hold on! If you’re saying my website is sick, how come I don’t know about it?” Good... [Read more]

Online marketers need to learn that appearance matters. If your site or your product doesn’t look good, people will believe the content is not good. On the other hand, attractive sites and products are perceived to have valuable content. That’s why “covers” are added to e-books. On a physical book, the cover serves a practical... [Read more]

Jordan Elkind says, “What is common to McDonald’s, Whole Foods, Nike, Starwood, Groupon, and Uber? Answer: They are all launch partners of Apple Pay, Apple’s new mobile payment service for online and store-based retailers, announced a month ago and available to use as of earlier this week (October 20). The new iPhone and iPad models – iPhone... [Read more]

Ayaz Nanji says, “Christmas-themed and general winter holiday season emails have higher open rates when sent weeks or even months earlier than immediately before the target holiday, according to a recent report from Yesmail Interactive. However, themed emails for holidays that do not usually involve gift-giving (Halloween, Thanksgiving, Black... [Read more]

David Kirkpatrick says, “Every company has potentially untapped resources in its employees. This MarketingSherpa case study takes a look at how one B2B business was able to leverage its internal resources and grow its organic website traffic and social audience, and generate new leads. Read on to find out how the director of marketing of YouEarnedIt... [Read more]

Jason Duke is an SEO consultant with a lot of experience and, it appears, a lot of “street cred”. He says that in his experience, Private Blog Networks (PBNs) are needed for Search Engine Optimization. And the best networks are built from the highest quality domains. He has found a source of high-quality domains that he has found to fit... [Read more]

Misha Maruma says, “In July the China Internet Information Network Center (CNNIC) published its bi-annual report into the state of the internet in China (report in Chinese). The report is a good guide into the browsing behaviour of netizens, the common phrase used to describe Chinese internet users. The report is based on surveys sampling 30,000... [Read more]

Pete Pachal says, “Google wants to change email for the better. To do it, it’s launching a new email app, separate from Gmail, called Inbox. Announced via blog post, Inbox builds upon Gmail’s relatively successful tabs, which introduced new buckets for Social updates and Promotions. The app features Bundles, which will group together... [Read more]

Aaron Orendroff says, “So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: the... [Read more]

Marcus is offering a guide to improved list building, called The Optin Optimizer, and he is giving it at no charge to anyone who wants a copy. He has found that he can build his list up to 5 times faster by making a small tweak to his squeeze page process that only takes a minute to make. Simple change; big difference in results. He has found a way... [Read more]

Andras Cser says, “As we predicted in May 2012, user directories are moving into the cloud. Cloud workloads require that users who are authorized to access them are stored near the cloud workload and not just on-premise. While this offering announced now by AWS is not necessary technically groundbreaking (Cloud IAM vendors and Microsoft Azure... [Read more]

Martin Beck says, “No one likes being forced to create another user name and password. It’s one of the biggest frustrations of the internet age. And Twitter is aiming to ease that pain with a new online sign-in protocol that uses telephone numbers to authenticate identity. The new product, called Digits, was one of the highlights of Twitter’s... [Read more]

Derek S. says, “With more than 1 billion unique monthly visitors, Google already provides e-commerce merchants with an unparalleled opportunity to be found by anyone in the world with an Internet connection. Google provides another benefit to e-commerce merchants that a majority of ‘Net professionals may not be fully aware of in Google... [Read more]

When you price a service for a client, the fair charge is what the service is worth to them. What it costs you is only relevant as a "floor"; don't charge less than it costs you or you'll go broke... [Read more]

This is a reminder for the Website Magazine webinar scheduled on October 23. The WM team says, “In today’s digital age, attracting buyers and driving traffic to your site is only half of the battle. It is crucial for today’s modern marketers to educate and nurture each visitor into opportunities for sales. But how can marketers effectively... [Read more]

Rebecca Maynes says, “In September 2014, Mediative released its latest eye-tracking research entitled “The Evolution of Google’s Search Engine Results Pages and Their Effects on User Behaviour“. This large study had participants conduct various searches using Google on a desktop. For example, participants were asked “Imagine... [Read more]

Anum Hussain says, “A few months ago, the Sidekick team here at HubSpot decided everyone on the team should have a rapper name. I was dubbed “Queen Tweet.” Well, I can’t rap, and I’m certainly not royalty, but I do have experience with Twitter. Most recently, I joined the experts on Twitter’s Small Business Team... [Read more]

It's well-known that Black Friday (the day after Thanksgiving Day) is the biggest shopping day in the USA. Wise merchants prepare in advance you they are prepared to make sales on that day... [Read more]

Holy Cordner says, “Your first instinct on seeing a negative online review may be to immediately and vigorously defend your business. After all, you work hard to make sure everyone—from customers to employees—has a great experience. After all, 80% of customers have changed their mind about a purchase after reading negative reviews, according... [Read more]

Ben Davis says, “It occurred to me that amongst the Econsultancy blog team we certainly have our favourite companies as far as digital ambition and execution are concerned. So I’m simply going to round up some companies that have done good things on this front and see if our readers get annoyed by any omissions or, indeed, inclusions. So, here... [Read more]

Baer says, “Every time you press send on that new email, are you doing your brand good, or are you doing your brand harm? The other day, Scott Stratten, author of the new book “UnSelling,” among others, was on my Social Pros podcast, and he has a really interesting concept in that book called the brand pulse. What he says is that you are never... [Read more]

George Katsoudas has informed us that the price of his new WordPress plugin '1-Click Video Ranker WordPress Plugin' will go up at the end of this week, just 3 days from now... [Read more]

Ran Oelgiesser says, “A website is a necessity for any business. It introduces a product or service to a wide audience, extends the brand and authenticates its legitimacy. But, for the 25 million small businesses nationwide – it means even more. With the rise of Internet search, online reviews, social networks and online advertising, a small... [Read more]

Peterd says, “SEO is subject to frequent change, but in the last year or two, the changes feel both more frequent and significant than changes in the past. Florida hit in 2003. Since then, it’s like we get a Florida every six months. Whenever Google updates the underlying landscape, the strategies need to change in order to deal with it. No fair... [Read more]

eMarketer team says, “The webinar will address these key questions: How are marketers addressing multiscreen usage patterns? How important is mobile in driving simultaneous media use? What is the impact of the proliferation of digital screens on traditional media? What are the demographics of simultaneous media use?”. Webinar Details Organizer:... [Read more]