eMarketer team says, “The webinar will address these key questions: How are marketers addressing multiscreen usage patterns? How important is mobile in driving simultaneous media use? What is the impact of the proliferation of digital screens on traditional media? What are the demographics of simultaneous media use?”. Webinar Details Organizer:... [Read more]

Colin Grieves says, “With consumers now more digitally engaged than ever before, there is a greater need for marketers to carefully consider their approaches to display media in order to reach customers with effective personalised messages. This is true across all channels, none more so than digital display advertising. To build the most effective... [Read more]

Derek S. says, “For information publishers there are two objectives that sit above all others: create excellent content and continuously expand your reach. To help publishers achieve their objective of expanding their reach, AddThis offers many tools designed to help publishers garner as much visibility as possible. AddThis, a content sharing... [Read more]

When you price a service for a client, the fair charge is what the service is worth to them. What it costs you is only relevant as a “floor”; don’t charge less than it costs you or you’ll go broke. The other principle of pricing is that a service is worth what a willing buyer will pay. Auctions are built on that principle. The... [Read more]

Verónica Maria Jarski says, “What are the most important skills that a marketer needs? The following infographic by Formstack highlights seven skills that companies expect from their marketers. The ability to understand data ranks high on the list. “Research predicts a shortfall of up to 1.5 million data-savvy managers by 2018,”... [Read more]

Corinne Munchbach says, “Today, my co-author Rusty Warner and I published the first-ever Forrester Wave: Enterprise Marketing Software Suites, Q4 2014. Or, as they are popularly referred to, the “marketing clouds.” The evaluation looked at the eight vendors vying to convince marketers of their ability to provide an integrated portfolio of... [Read more]

Pete Pachal says, “It’s finally here: Apple Pay arrived on Monday as part of iOS 8.1, which turns the iPhone 6 and iPhone 6 Plus into mobile payment machines. Just install the update, add a credit card to Passbook, and you’re good to start buying stuff with your iPhone. At least that’s the theory, but is it really that convenient?... [Read more]

It’s well-known that Black Friday (the day after Thanksgiving Day) is the biggest shopping day in the USA. Wise merchants prepare in advance you they are prepared to make sales on that day. If you have a site that sells physical goods, get ready for Black Friday (and Cyber Monday, three days later.) Barb Ling is offering free information that... [Read more]

Jim Yu says, “Panda “4.1? – another iteration of Google’s algorithm aimed at low-quality web content — hit on September 25, and some brands saw upward of a 90 percent loss in their organic search footprint, according to initial research conducted at BrightEdge. In this post, we’ll go over the latest Panda iteration, and what it... [Read more]

Lindsay Kolowich says, “What does being in a “content rut” mean to you? Perhaps the words “content rut” remind of those times you find yourself with writer’s block and can’t think of fresh topic ideas. (We’ve all been there.) Or maybe it makes you think of those days or weeks — or even (shudder)... [Read more]

Selena Larson says, “Yahoo CEO Marissa Mayer has spent close to two and a half years at the helm without articulating any particularly clear strategy for revitalizing the hodgepodge of a Web company. Now, pressured by activist shareholders who want her to cut costs and send its Alibaba-IPO windfall back to investors, Mayer has basically announced... [Read more]

George Katsoudas has informed us that the price of his new WordPress plugin 1-Click Video Ranker WordPress Plugin will go up at the end of this week, just 3 days from now. This plugin allows you to tap into the 10 Billion daily page views that Google search results get and the preference it gives videos in those results. 1-Click Video Ranker WordPress... [Read more]

Monica Montesa says, “Building a strong, quality email list and executing a consistently successful email marketing campaign often takes time — especially if you’re just starting out. But that isn’t always comforting to those who want immediate results. While many different factors influence a person’s decision to sign up for an email list... [Read more]

Daniel Burstein says, “Analytics. Big data. Accountability. Are these just buzzwords, or are they part of an advanced measurement program worth investing in? To help answer that question and give you the information to help secure a budget to make your own measurement investments, we explore data from 2,472 marketers in this ecommerce chart“. The... [Read more]

Graham Charlton says, “Over the weekend Google released its latest Penguin update, the first in more than a year. This follows a recent update to Panda, which took aim at thin content and aggregator sites. I asked Stephen Kenwright, head of search at Branded3, about the aims and impact of this latest update”. Penguin 3.0: what’s it all... [Read more]

If you want to build a business, you first need to build a sales funnel, to get potential clients to pay attention to you. You start with a free offer that gets the name and email address You deliver the gift, along with an offer for an upgrade for purchase. After that, you can offer them additional products from time to time... [Read more]

Todd Wasserman says, “Facebook is the second-biggest source where Americans with Internet access get their political news, trailing only local TV, according to a Pew Research study. The report, based on a recent poll of 2,901 people, found 49% of respondents got political news from local TV and 48% from Facebook in a typical week. That compares to... [Read more]

Greg Sterling says, “Yahoo just reported Q3 revenues. The company said that it earned $1.094 billion in revenue, which was up a modest 1 percent compared to a year ago. This beat Wall Street expectations; analysts had anticipated an overall revenue decline. The company also reported that mobile revenues were “now material” and exceeded $200... [Read more]

Chow says, “I’ve always said that great video starts with great audio, and on this episode of Driving with John Chow, I give you a demo of the Sennheiser EW112P G3 A-Band Wireless Lav Mic that I use for my videos. The first part of the video was recorded with the built-in mic of the Olympus OM-D E-M1 digital camera. That was actually done by accident.... [Read more]

Get rid of all the hassles of affiliate marketing. No website, no copywriting, no software, no paying for traffic. Now you can eliminate all of them and still have a good affiliate business.... [Read more]

Brittany Leaning says, “What does it take to drive 100,000 visitors to your blog? What about turning each of those visitors into 100,000 loyal subscribers? For many marketers, just getting 100,000 visitors to a website seems impossible — never mind figuring out how to entice them to become active email subscribers. But with the right process... [Read more]

Matt Close & Maureen Blandford say, “Sales and marketing alignment means different things to different people. The obvious goal is to get marketing and sales teams to agree on what constitutes qualified leads and form a relatively friction-free relationship in which everyone speaks the same language; however, the unfortunate reality is that... [Read more]

Owen Thomas says, “I know, I know. We’re all supposed to be celebrating the miracle of Apple Pay right now. That’s too bad. After conducting several transactions with Apple’s new payments service, my conclusion is that Apple Pay makes the same mistake that several past attempts at reinventing payments made: It doesn’t solve... [Read more]

No more writer's block for you with Temper Thompson's new '20 Romance & Thriller plots'. Fill in the prose yourself or outsource the work to a ghostwriter. You have the beginning of your new novel (or 20 of them) just waiting to be fleshed out... [Read more]

Jerod Morris says, “As we enter the conclusion of our three-part series on content strategy, you should already know what your audience believes about the world and have a narrative mapped out that will allow you to confirm your audience’s worldviews. Now it’s time to explain the final piece of the content strategy puzzle. This piece creates... [Read more]

Zia Daniell Wigder says, “In August and September of this year, we fielded a survey of online retailers in Brazil together with partner e-Commerce Brasil, an established industry organization. The goal was to better understand key performance indicators (KPIs) in Brazil as well as retailers’ priorities, challenges and the size and composition... [Read more]

Graham Charlton says, “How should sites plan their SEO strategies for seasonal events, which tend to be very competitive? The obvious example is Christmas, but recurring events like Valentine’s Day, Mother’s Day and sporting occasions like the Grand National all provide spikes in traffic and interest which brands should look to take... [Read more]