Ayaz Nanji says, “Only 79% of legitimate marketing messages sent by brands are arriving in consumers’ inboxes, with the rest ending up in spam folders or getting lost, according to a recent report from Return Path. The report was based on an analysis of 357 million marketing messages sent by recognized brands to subscribers. Inbox placement... [Read more]

Carly Stec says, “What’s the most viewable ad size? How does page position influence viewability? Is viewability affected by ad blocking applications? And what’s an average viewability rate, anyways? These are the questions many were left with when the Media Rating Council lifted its Viewable Impression Advisory back in 2014. As a... [Read more]

Nadya Khoja says, “Inbound marketing is all the rage right now, but it can also be extremely time-consuming, and difficult to track results. Marketers need to be able to make the most of their campaigns, while many also need to stay on top on content creation and curation, influencer outreach, lead generation and other co-marketing initiatives. The... [Read more]

Fred Barton does like coffee, but that’s not the point of his new product, CPA Coffee Shop Method. Barton says he has been making good money (he mentions $1000 days) working from dozens of coffee shops as he travels around the world. Anywhere he can get an Internet connection, he can earn money to finance his trips. Barton is a former construction... [Read more]

Jessica Ekstorm says, “When coming up with marketing plans for your business, social media has become a given. When we create our marketing plans forHeadbands of Hope, it’s not if we’re going to put it on Instagram, it’swhen and how. But because social media has become tremendously infused in every corner of our lives, it’s easy for... [Read more]

Greg Sterling says, “This past week, Facebook introduced a new small business “channel” in its broadermarketing partner program. AdRoll and Constant Contact are the first two announced providers. Each will gain the ability to use an official Facebook partner badge as part of their marketing. AdRoll offers retargeting, while Constant Contact... [Read more]

Eric Enge says, “When you first start in content marketing, you usually have little to no audience of your own for your content. If you’re a major brand, you may be able to develop this quickly, but it’s still extremely helpful to get visibility on third-party sites to grow your reputation and visibility as a producer of fantastic... [Read more]

Lance Groom reports that he earned $17,857.45 in 8 days with 1 WSO (Warrior Special Offer) online advertisement in the 'Warrior Forum'. And he earned $95.629.05 in 30 days with 1 Tiny Classified Ad... [Read more]

Jacob William says, “Advertising is a form of marketing communication that aims to promote and spread awareness about an entity that could be a product, service, or ideology, to name a few. As the name suggests, mobile advertising is carried out using mobile devices. While some may regard mobile advertising as a close relative to online advertising,... [Read more]

Abi Mandelbaum says, “With the adoption of any new technology come debates on how to best implement and use it. For whatever reason, people naturally like picking sides. The world of virtual reality is no different, having already been home to heated discussion on topics including Oculus versus Vive, gaming versus real-world experiences, and eye-tracking... [Read more]

Jack Simpson says, “On paper the answer is the former: 7.87bn monthly pageviews and 203m unique monthly visitors at the time of writing. Not to mention engagement levels most sites can only dream of and ready-made communities for every topic or industry you can imagine. But is all that Reddit traffic actually of any value to marketers, or should... [Read more]

Mark Thompson is known for his excellent software tools that help online marketers build their businesses.  His latest tool,  'Social Kickstart', is no exception... [Read more]

Rainmaker team says, “If you’re a fan of one or more of our shows (or products), you can now follow the hosts, writers, and developers of Rainmaker Digital as they travel further out onto the Internet to be interviewed by other smart people. Tune in as Brian Clark sits down with Zac Johnson to chat about creating powerful content that resonates... [Read more]

Jana Barrett says, “Anyone who’s been to Sonic knows what unmet expectations feel like. If you’re a small business owner, you’ve probably come to hate the verb “expect” more than any other. Customers have a whole lot of dreams about what you can deliver, and it’s all too easy to come up short when someone has their eyes to the... [Read more]

Josh Johnson says, “It isn’t enough for companies to have great products or services. Investors need to know the people behind the business and why they’re worth big investments. Executive branding through thought leadership speaks to a company’s sophistication, credibility and marketability — and content plays a critical role in... [Read more]

Animation is not a task for amateurs. It takes some technical skills as well as some artistic talent to do good animation. We can be glad that Agus Skati, a skilled animator, is making 70 of his animated characters available in his new collection called 'Fresh Animate'... [Read more]

Arie Shpanya says, “If you’re new to the ecommerce industry, I’ll let you in on a “little” secret. There’s an 800 pound gorilla in the room that is nearly impossible to take down. Its name is Amazon, and it’s the largest online retailer in the western hemisphere. It’s safe to say that all online shoppers are familiar... [Read more]

Martin Beck says, “Facebook’s slow rollout of animated GIFs has finally reached Pages. In August, the social network started testing GIF support for a small number of brand Pages, extending access beyond personal profiles which got GIF-posting ability last May. Now, as reported today by The Next Web, all Pages have been given the ability to... [Read more]

Chad Pollitt says, “It’s no secret that many consumers are fed up with banner advertising. That’s one reason why ad blocking software adoption is gaining in popularity worldwide. It’s not just consumers, either. Many marketers complain about their effectiveness, too. Publishers are stuck in between both party’s complaints and many of... [Read more]

You never want to have your website hacked. It's even worse than having your PC hacked. The problem is that some hackers are very clever, and probe any weakness in your defenses in your site that they can find... [Read more]

Dennis Mitzner says, “The Freemium model – a combination of the words free and premium – takes place when a business offers basic services free of charge while providing advanced or additional features at a cost. Free trials are a prime example of freemium, which are built on the assumption that leads will become customers when the... [Read more]

Rainmaker team says, “Own your niche and own it well. Rob Slee is a finance expert and successful entrepreneur who has used his books to dominate the financial landscape through the creation of some of the biggest firms in the industry; he also handles some of the biggest clients in the industry. If you are interested in dominating your niche... [Read more]

Ben Davis says, “Last week two Twitter accounts, Deadspin and SBNationGif, were taken down after the NFL reported them for sharing its footage. The footage was, of course, in the form of Vine video, that most popular format for ‘real-time’ sports clips. With many sports fans now accustomed to searching Twitter for ‘Vine Rooney... [Read more]

Jason McCoy, head of McCoy Productions, a company that specializes in voice-over talent for videos, audio e-books, etc. has recently published an overview of explainer videos, which are frequently used in online marketing. In these videos a live presenter or an animated character explains a product. The explainer video could be for pre-sale use, showing... [Read more]

Cynthia Jones says, “Is email marketing dead? The consensus among business leaders and so-called cutting-edge marketers who’ve gone all in on social media, YouTube videos, podcasting, and other forms of digital communication would be, “yes.” However, that is not the case. In reality, the humble email hasn’t gone anywhere. Quite... [Read more]

David Nield says, “Facebook is going big on video, including 360-degree VR-lite video. Now, in a new blog post, the company has explained a little more about what’s going on behind the scenes with its new support for immersive video clips. For the uninitiated, 360 video is filmed in all directions at once and lets the viewer experience the... [Read more]

Adam Phillips says, “Following the recent launch of Apple’s newest iOS 9 software, many publishers and digital marketers are left wondering how their content will reach consumers. The new ad blocking Safari extensions allow consumers to effectively avoid unsolicited content (advertisements, scripts, trackers) on all ad platforms. Downloads... [Read more]