IM NewsWatch, October 2, 2014 - ‘Google Organic Click-Through Rates in 2014 – MOZ' and much more...
October 2nd, 2014 at 8:50 am EDT
‘11 Email Marketing Metrics Ranked in Order of Importance’ – ‘Web Marketing Today’ Article
Pamella Neely says, “While email-marketing metrics are hugely important, they can also be confusing. Even the word “metric” is more complex than it needs to be — metrics are simply measurements. We’re interested in metrics because they give us a way to find out if our emails are getting better or worse, and what we can do to improve them. So... [Read more]
‘2015 B2B Content Marketing Benchmarks, Budgets, and Trends’ – ‘MarketingProfs’ Blog
MarketingProfs team says, “The secret to content marketing success: document a strategy and adhere to it. Two critical factors differentiate great content marketers from the rest: having a documented content marketing strategy, and following it very closely, according to the findings of the fifth annual content marketing study by MarketingProfs... [Read more]
‘Sprout Social Helps Brands Improve Customer Service’ – ‘Website Magazine’ Article
Allison Howen says, “Brands are still lacking when it comes to customer service within social channels, with new data from Sprout Social revealing five in six customer messages that require responses are not being addressed by brands. The Sprout Social Index shows that overall inbound message volume has climbed 77 percent in the last year, which... [Read more]
My Video Pal: If you always wanted to create high quality videos #ad
Now marketing video can be created without: ¦ High-priced video editors ¦ Ninja tech skills ¦ Outsourcers who work at their own pace, not your schedule If you want to create cool videos without hassles, time loss or big expense, you may be interested in a new toolkit called My Video Pal, Version 2 that is packed with templates, animated swipe... [Read more]
‘A Marketer’s Field Guide to Italia Online’ – Return Path
Dana Huten says, “Italia Online was formed in November 2012 when Libero acquired Matrix S.p.A and all of its subsidiaries, including the mailbox provider, Virgilio. Although Virgilio and Libero use the same MTA and anti-spam technology, the two email platforms were not merged immediately. The technical merger will be complete in Q4 of 2014. The... [Read more]
‘A New Click Through Rate Study For Google Organic Results’ – ‘Marketing Land’ Article
Barry Schwartz says, “Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one Google organic click. Page two and... [Read more]
‘3 Real-Life Examples of Incredibly Successful A/B Tests’ – HubSpot
Robin Johnson says, “Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So,... [Read more]
SEO Enigma Reloaded: Professional SEO for everyone #ad
Jon Shawcross has relaunched SEO Enigma, his award-winning techniques for SEO enhancements for your website. This version he is calling SEO Enigma Reloaded, and it will help you raise the rank of your site through careful tweaks that get the attention of the search engines. This course is filled with solid techniques and tips that build your long-term... [Read more]
‘Reddit Raises $50 Million, Says Community Will Get Some Shares’ – ‘ReadWrite’
Selena Larson says, “Reddit, one of the most popular sites on the Internet for sharing news, memes, and stories of inspiration, has raised $50 million in funding, and members of the community, known as “redditors,” might be getting a piece of it. People on Reddit have made the site the massive success it is today—it’s played an... [Read more]
‘5 Hot Trends in Advertising’ – ‘Mashable’
Stephanie Walden says, “If you’ve ever wondered if it’s possible to converse in vernacular consisting almost entirely ofindustry buzzwords, look no further: We’re officially in the thick of Advertising Week 2014. The buzzwords are signs of an ever-evolving ad space, and never is that more apparent than during the annual conference,... [Read more]
‘How To Write a Better PPC Blog’ by John Chow
SociVidz Video Software: research, create, upload & promote #ad
‘Panda 4.1: what’s it all about?’ – ‘Econsultancy’ Blog
Graham Charlton says, “Panda 4.1, as it has been dubbed, was released by Google last week with the aim of identifying low quality content more easily. According to Google, it affects between 3% and 5% of search queries and will result ‘in a greater diversity of high-quality small- and medium-sized sites ranking higher’. I asked Marcus... [Read more]
‘Google Organic Click-Through Rates in 2014’ – MOZ Blog
Philip Petrescu says, “We’ve all been there. Trying to improve our organic rankings so we can get more traffic from the search engines. And every time we do that, we are left with some big questions in our minds: How much traffic would I actually get if I rank on the first page? Is it worth my time trying to rank above the fold? How much more... [Read more]
‘The 7 Keys to List Posts that Are Worth Writing (and Reading)’ – ‘Copyblogger’ Blog
Sonia Simon says, “A lot of smart writers can’t stand list posts. What’s a list post? It’s also known as a numbered list post, or a (shudder) listicle, and it’s a post whose headline features a numbered collection of things. This post, for example, is a list post. There are an awful lot of crummy ones out there. The celebrity sites make frequent... [Read more]
Make your Kindle book a publishing success #ad
If your books aren't the success you were hoping for, check out Kindle Cash Blueprint, a new training program based on the tested, successful techniques of Temper Thompson... [Read more]
‘Customer-centric Marketing: SAP drives $100 million in revenue influence with customer webcasts’ – MarketingSherpa Case Study
David Kirkpatrick says, “Customer testimonials can act as very powerful marketing content and messaging. This case study takes a look at an ongoing webcast program at SAP that features customers telling their success stories using the SAP HANA memory technology. This article covers how SAP chose its webcast vendor, how it ensures webcast presenters... [Read more]
Reminder- ‘Reaching and Engaging Always-On Business Buyers’ eMarketer Webinar 1.00 pm ET
eMarketer team says, “The webinar will address these key questions: How are business buyers using their smartphones and tablets to help inform their purchase decisions along the purchase path? How are B2B marketers factoring mobile into their budgets, strategies and tactics? In what ways are B2B marketers integrating mobile at each phase of the... [Read more]
‘A Bigger Marketing Budget May Be an SLA Away’ – HubSpot
Joe Chernov says, “Who knew a single agreement could make such a difference for marketers? Not me. Well, at least not until we analyzed 175,000 answers submitted to HubSpot’s 2014 State of Inboundsurvey and saw something that surprised us: the purse-loosening properties of a Service Level Agreement, or SLA. For those unfamiliar with sales/marketing... [Read more]
He calls it "the easiest money ever" #ad
Peter Szabo has been working online for several years, It's been a goal of his not to work too hard, though. In fact, he reports he has been getting "$900 Paydays From 30 Minutes of Work Per Day." He does it by selling affiliate products and CPA leads.... [Read more]
‘Six examples of interesting content from ‘boring’ businesses’ – ‘Econsultancy’ Blog
Dan Brotzel says, “It’s easy enough to create amazing content if you’re ASOS or Red Bull or LEGO. But what if you’re a dentist or a funeral provider or you sell Hoover spare parts for a living? In the world of content marketing, ‘boring content’ seems almost to have become a genre in its own right. It tends to stand for content from B2B... [Read more]
‘Report: Twitter Creates New Platform to Make Nice With App Developers’ – ‘Mashable’
Rex Santus says, “After repeatedly angering third-party apps by cutting off access to its API, Twitter will launch a new app development platform called Fabric to bury the hatchet with scorned developers, according to a report. The Information reports that Twitter wants to embed itself into more mobile apps and collect more data from mobile users.... [Read more]
‘BuzzFeed’s Jonah Peretti at #SMX: On Optimizing Content For Humans’ – ‘Marketing Land’ Article
Martin Beck says, “Would I share this? That’s the question BuzzFeed founder and CEO Jonah Peretti says BuzzFeed producers ask themselves when they are trying to generate viral content. BuzzFeed has built a thriving business valued at an estimated $850 million upon the foundations of that basic tenet — 75% of BuzzFeed traffic comes from social... [Read more]
Putting groceries on their table can put profits in your pocket #ad
If you are looking to earn money on the internet, you need to be selling what people want to buy. If you are looking for the right niche, it's good to know that the world spends billions on food. That's an opportunity too good to pass up... [Read more]